Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Consumer survey data
- Expenditure data
- Abbreviations and terms
- Abbreviations
- Terms
- Acculturation
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- Figure 1: Hispanics by level of acculturation, March 2014
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- Figure 2: Hispanics’ gender, age, household income, and language spoken at home, by level of acculturation, March 2014
Executive Summary
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- Hispanics spent $3.8 billion on beauty products in 2012
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- Figure 3: Average expenditures for personal care products and beauty products, by Hispanic and non-Hispanic households, indexed to all households, 2012
- Hispanic women’s usage of beauty products is higher on all categories when compared to non-Hispanic women
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- Figure 4: Women’s usage of beauty products, by Hispanic origin, January 2013-March 2014
- Conditioning, styling, coloring more prevalent among Hispanics
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- Figure 5: Usage of hair products, by Hispanic origin, January 2013-March 2014
- The use of moisturizers is common among Hispanics, but lip care and sun care products have significant room to grow
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- Figure 6: Usage of skin products, by Hispanic origin, January 2013-March 2014
- Hispanic consumers are highly engaged in the fragrance category
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- Figure 7: Usage of fragrances, by Hispanic origin, January 2013-March 2014
- Younger Hispanics spend more time on grooming routine
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- Figure 8: Time Hispanics spend on grooming routine, by gender and age, March 2014
- Link between looks and success diminishes with acculturation
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- Figure 9: Hispanics’ attitudes toward looks, by level of acculturation, March 2014
- Unacculturated Hispanics enjoy uncovering what the market has to offer
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- Figure 10: Hispanics’ attitudes toward beauty products, by level of acculturation, March 2014
- What we think
Issues and Insights
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- Using a Hispanic spokesperson may not be enough to appeal to this market
- The issues:
- The implications:
- Appealing to Hispanics in a fragmented market
- The issues:
- The implications:
- Starting a relationship with Hispanics when they are young
- The issues:
- The implications:
Trend Application
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- Trend: Open Diary
- Trend: Patriot Games
- Trend: Man in the Mirror
Hispanic Expenditures on Beauty Products
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- Key points
- Personal care spending increasing slightly
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- Figure 11: Average expenditures by Hispanic households for personal care products and services, at current prices, three-year rolling averages, 2007-12
- Figure 12: Average expenditures by Hispanic households for beauty products, at current prices, three-year rolling averages, 2007-12
- Hispanics overindex on beauty product spending
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- Figure 13: Average expenditures for personal care products, by Hispanic and non-Hispanic households, indexed to all households, 2012
Innovations and Innovators
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- OPI Nail Studio
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- Figure 14: OPI Nail Studio, August 2014
- People en Español – Cambia tu look (Change your look)
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- Figure 15: Screenshot of “Cambia tu look” (Change your look) site at Peopleenespanol.com, August 2014
Marketing Strategies
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- Theme: Becoming part of their relationships
- Avon – Direct selling
- Theme: Engage them through participation
- Head & Shoulders – #PartOfOurFamily
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- Figure 16: Video of Sofia Vergara and family for Head & Shoulders, March 2014
- Figure 17: Head & Shoulders Twitter page, August 2014
- Theme: Emphasize attributes that are important to them
- AVEENO – Active Naturals
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- Figure 18: AVEENO Daily Moisturizing Lotion and Body Wash commercial, Spanish, April 2014
- Theme: Embrace their uniqueness
- L’Oreal – True Match
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- Figure 19: L’Oreal True Match commercial, Zoe Saldana finds a true match for her skin tone, April 2014
Social Media
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- Key findings
- Market overview
- Key social media metrics
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- Figure 20: Key social media metrics for select beauty products, August 2014
- Brand usage and awareness
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- Figure 21: Brand usage and awareness levels for select beauty brands, March 2014
- Interactions with beauty brands
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- Figure 22: interactions with select beauty brands, March 2014
- Leading online campaigns
- Celebrity spokespeople
- Blogger outreach
- What we think
- Online conversations
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- Figure 23: Share of voice for select beauty products, by week, August 11, 2013-August 10, 2014
- Where are Hispanics talking about beauty products?
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- Figure 24: Share of voice for select beauty products, by page type, August 11, 2013-August 10, 2014
- What are Hispanics talking about?
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- Figure 25: Spanish language topics of conversations for select beauty brands, August 11, 2013-August 10, 2014
Beauty Products
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- Key points
- Hispanic women’s usage of beauty products is higher on all categories when compared to non-Hispanic women
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- Figure 26: Usage of beauty products, by Hispanic origin, January 2013-March 2014
- Lipstick and lip gloss
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- Figure 27: Hispanics’ lipstick and lip gloss usage, by age, January 2013-March 2014
- Lipstick usage increases with age while lip gloss usage tends to decrease
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- Figure 28: Types of lipstick and lip gloss Hispanics use, by age, January 2013-March 2014
- Younger Hispanic women experimenting more with brands
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- Figure 29: Brands of lipstick and lip gloss Hispanics use, by age, January 2013-March 2014
- Mascara
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- Figure 30: Hispanics’ mascara usage, by language spoken at home, January 2013-March 2014
- As Hispanic women get older, they are less likely to use multiple mascara brands
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- Figure 31: Brands of mascara Hispanics use, by age, January 2013-March 2014
- Cover Girl and Maybelline appeal to Hispanics regardless of the language
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- Figure 32: Brands of mascara Hispanics use, by language spoken at home, January 2013-March 2014
- Nail polish and nail care
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- Figure 33: Hispanics’ nail polish/nail care products usage, by age, January 2013-March 2014
- Spanish-dominant Hispanic women do a lot of manual tasks at home, so having well-kept nails becomes a challenge
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- Figure 34: Hispanics’ nail polish/nail care products usage, by language spoken at home, January 2013-March 2014
- Personalized service influences nail polish/nail care products
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- Figure 35: Brands of nail polish/nail care products Hispanics use, by age, January 2013-March 2014
- Most popular nail polish and nail care brands appeal to different sub-segments
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- Figure 36: Brands of nail polish/nail care products Hispanics use, by language spoken at home, January 2013-March 2014
- Foundation/concealer make-up
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- Figure 37: Hispanics’ foundation/concealer make-up usage, by age, January 2013-March 2014
- Cover Girl is the most popular brand, but market overall is fragmented
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- Figure 38: Brands of foundation/concealer make-up Hispanics use, by age, January 2013-March 2014
- Two thirds of Hispanic foundation/concealer make-up users are open to use multiple foundation/concealer make-up brands
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- Figure 39: Brands of foundation/concealer make-up Hispanics use, by language spoken at home, January 2013-March 2014
- Blusher/bronzer
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- Figure 40: Hispanics’ blusher/bronzer usage, by household income, January 2013-March 2014
- Hispanic market for blusher/bronzer is very fragmented
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- Figure 41: Brands of blusher/bronzer Hispanics use, by age, January 2013-March 2014
Hair Products
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- Key points
- Conditioning, styling, and coloring more prevalent among Hispanics
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- Figure 42: Usage of hair products, by Hispanic origin, January 2013-March 2014
- Shampoo
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- Figure 43: Hispanics’ shampoo usage, by gender, January 2013-March 2014
- The majority of Hispanics use just one brand of shampoo in a typical week
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- Figure 44: Brands of shampoo Hispanics use in a typical week, by gender, January 2013-March 2014
- Hair conditioner/treatment
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- Figure 45: Hispanics’ hair conditioner/treatment usage, by gender, January 2013-March 2014
- Hair conditioner’s usage increases as more English is spoken
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- Figure 46: Hispanics’ hair conditioner/treatment usage, by language spoken at home, January 2013-March 2014
- Hispanics gravitate toward well-known mass brands of hair conditioner
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- Figure 47: Brands of conditioner/treatment Hispanics use, by gender, January 2013-March 2014
- Hair styling mousse, gels, spritz, creams, lotions, or tonic
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- Figure 48: Hispanics’ use of hair styling mousse, gels, spritz, creams, lotions, or tonic, by gender, January 2013-March 2014
- The usage of hair styling products decreases as Hispanic men age
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- Figure 49: Hispanics’ use of hair styling mousse, gels, spritz, creams, lotions, or tonic, by age and gender, January 2013-March 2014
- Hispanic men more brand loyal than Hispanic women when using hair styling products
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- Figure 50: Brands of hair styling products Hispanics use, by gender, January 2013-March 2014
- Hair spray
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- Figure 51: Hispanics’ use of hair spray, by gender, January 2013-March 2014
- TRESemmé and Suave lead in hair spray usage
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- Figure 52: Brands of hair spray Hispanics use, by gender, January 2013-March 2014
- Hair coloring
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- Figure 53: Hispanics’ use of hair coloring, by gender and age, January 2013-March 2014
- Fewer brands dominate the market with several different products
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- Figure 54: Brands of hair coloring products Hispanics use, by gender, January 2013-March 2014
Skin Care Products
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- Key points
- The use of moisturizers is common among Hispanics, but lip care and sun care have significant room to grow
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- Figure 55: Usage of skin products, by Hispanic origin, January 2013-March 2014
- Moisturizers
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- Figure 56: Hispanics’ use of moisturizers, by gender, January 2013-March 2014
- Besides Avon, mass brands dominate the moisturizer market
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- Figure 57: Brands of hair moisturizers Hispanics use, by gender, January 2013-March 2014
- Lip care products
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- Figure 58: Hispanics’ use of lip care products, by gender, January 2013-March 2014
- Spanish-dominant Hispanic more hesitant to use lip care products
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- Figure 59: Hispanics’ use of lip care products, by language spoken at home, January 2013-March 2014
- Chapstick is popular among Hispanic men
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- Figure 60: Brands of lip care products Hispanics use, by gender, January 2013-March 2014
- Facial cleaning/medicated products/toners
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- Figure 61: Hispanics’ use of facial cleaning products, by gender, January 2013-March 2014
- In a fragmented market, Neutrogena is leading the pack
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- Figure 62: Brands of facial cleaning products Hispanics use, by gender, January 2013-March 2014
- Suntan/sunscreen, after-sun and sunless tanning products
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- Figure 63: Hispanics’ use of suntan or sunscreen products, by gender, January 2013-March 2014
- Usage of suntan or sunscreen products increases with acculturation
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- Figure 64: Hispanics’ use of suntan or sunscreen products, by language spoken at home, January 2013-March 2014
- Coppertone and Banana Boat are neck to neck in usage among Hispanics
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- Figure 65: Brands of suntan or sunscreen products Hispanics use, by gender, January 2013-March 2014
Fragrances
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- Key points
- Hispanic consumers are highly engaged in the fragrance category
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- Figure 66: Usage of fragrances, by Hispanic origin, January 2013-March 2014
- Perfume, cologne, and toilet water
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- Figure 67: Hispanics’ use of perfume, cologne and toilet water, by gender, January 2013-March 2014
- Usage of fragrances is not affected by age
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- Figure 68: Hispanics’ use of perfume, cologne and toilet water, by age, January 2013-March 2014
- Hispanics use a variety of perfume, cologne, toilet water
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- Figure 69: Brands of perfume, cologne or toilet water products Hispanics use, by gender, January 2013-March 2014
- After-shave lotion and cologne
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- Figure 70: Hispanic men’s use of after-shave lotion and cologne, by age, January 2013-March 2014
- Mass brands ahead of the pack for after shave and cologne
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- Figure 71: Brands of after-shave lotion of cologne Hispanics use, by age, January 2013-March 2014
Time Spent Daily on Grooming Routine
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- Key points
- Yes, indeed; women spend more time than men getting ready
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- Figure 72: Time Hispanics spend on grooming routine, by gender, March 2014
- Younger Hispanics spend more time on grooming routine
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- Figure 73: Time Hispanics spend on grooming routine, by gender and age, March 2014
- More acculturated Hispanics are faster in their grooming routines
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- Figure 74: Time spent on grooming routine, by level of acculturation, March 2014
Attitudes Toward Beauty
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- Key points
- A look is worth a thousand words
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- Figure 75: Hispanics’ attitudes toward looks, by gender, March 2014
- Traditional roles tend to put pressure on how Hispanics should look
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- Figure 76: Hispanics’ attitudes toward looks, by age, March 2014
- Link between looks and success in life diminishes with acculturation
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- Figure 77: Hispanics’ attitudes toward looks, by level of acculturation, March 2014
- Importance of beauty products
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- Figure 78: Hispanics’ attitudes toward beauty products, by gender, March 2014
- Hispanics are willing to pay more for products to achieve better results
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- Figure 79: Hispanics’ attitudes toward beauty products, by household income, March 2014
- Unacculturated Hispanics enjoy uncovering what the market has to offer
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- Figure 80: Hispanics’ attitudes toward beauty products, by level of acculturation, March 2014
- Beauty and me
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- Figure 81: Hispanics’ attitudes toward culture and beauty, by gender, March 2014
- Acculturated Hispanics less likely to think that their beauty reflects their culture
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- Figure 82: Hispanics’ attitudes toward culture and beauty, by acculturation model, March 2014
- Latin Americans are no more concerned than US Hispanics about looking good
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- Figure 83: Hispanics’ attitudes toward beauty and Latin America, by level of acculturation, March 2014
Decision Influencers
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- Key points
- Recommendations are key to encourage product trial
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- Figure 84: Purchase decision influencers, by gender, March 2014
- The weight of recommendations increases with age
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- Figure 85: Purchase decision influencers, by age, March 2014
- Unacculturated Hispanics are more influenced by recommendations
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- Figure 86: Purchase decision influencers, by level of acculturation, March 2014
Buying Power of US Hispanics
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- Key points
- Hispanics’ purchasing power growth between 1990 and 2018 is projected to be 666%
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- Figure 87: Purchasing power, by race/Hispanic origin, 1990-2018
- Figure 88: Purchasing power, by race/Hispanic origin, 1990-2018
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- Figure 89: Top 10 states ranked by share of Hispanic buying power, rank by Hispanic share of buying power by state, 2013
- Figure 90: Top 10 states ranked by dollar amount of Hispanic buying power, 2013
- US household income distribution
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- Figure 91: Median household income, by race and Hispanic origin of householder, 2012
Demographic Profile of US Hispanics
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- Key points
- Population trends
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- Figure 92: Population by race and Hispanic origin, 2009-19
- Figure 93: Population, by race and Hispanic origin, 1970-2020
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- Figure 94: Asian, Black, and Hispanic populations, 1970-2020
- Hispanic share of births
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- Figure 95: Distribution of births, by race and Hispanic origin of mother, 2002-12
- The Hispanic and total US population by age
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- Figure 96: Hispanic share of the population, by age, 2009-19
- The Hispanic and total US population by gender
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- Figure 97: Population, by gender and Hispanic origin, 2009-19
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- Figure 98: Age distribution of women, by Hispanic origin, 2014
- Figure 99: Age distribution of men, by Hispanic origin, 2014
- Characteristics
- Marital status
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- Figure 100: Marital status of people aged 18 or older, by race and Hispanic origin, 2013
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- Figure 101: Marital status of Hispanics, by age, 2013
- Figure 102: Gender ratio, by age and Hispanic origin, 2014
- Household size
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- Figure 103: Average household size and average number of adults and children in households, by race and Hispanic origin, 2013
- Children in the household
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- Figure 104: Households, by presence and ages of own children, 2013
- Generations
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- Figure 105: Generations, by Hispanic origin, 2014
- Figure 106: Distribution of generations by race and Hispanic origin, 2014
- Hispanics by country of origin/heritage
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- Figure 107: Hispanic population, by country of origin/heritage
- Mexicans (63% of US Hispanics)
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- Figure 108: Number of tortilla-related products launched per year in the US, 1996-2013
- Puerto Ricans (9% of US Hispanics)
- Cubans (4% of US Hispanics)
- Dominicans (3% of US Hispanics)
- Central Americans (8% of US Hispanics)
- South Americans (5% of US Hispanics)
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- Figure 109: US Hispanic population, by country of origin/heritage, 2000-10
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- Figure 110: Largest* Hispanic groups, by region, by country of origin/ancestry, 2010
- Hispanics by geographic concentration
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- Figure 111: Hispanic population, by region of residence, 2000-10
- Figure 112: Hispanic or Latino population as a percentage of total population by county, 2010
- States with the most Hispanic population growth
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- Figure 113: States ranked by change in Hispanic population, 2000-10
- Figure 114: Percent change in Hispanic or Latino population by county, 2000-10
- Key Hispanic metropolitan areas
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- Figure 115: Metropolitan areas with the largest number of Hispanic residents, by country of origin/ancestry, 2010
- Hispanics online
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- Figure 116: Internet use among Hispanics aged 18+, 2013
Acculturation
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- What is acculturation?
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- Figure 117: Acculturation diagram
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- Figure 118: Variables that affect acculturation
- Why is level of acculturation important?
- Levels of acculturation
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- Figure 119: Characteristics of primary acculturation levels
- What is retroacculturation?
Appendix – Other Useful Consumer Tables
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- Beauty products
- Lipstick and lip gloss
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- Figure 120: Brands of lipstick and lip gloss Hispanics use, by language spoken at home, January 2013-March 2014
- Mascara
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- Figure 121: Hispanics’ mascara usage, by age, January 2013-March 2014
- Foundation/concealer make-up
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- Figure 122: Hispanics’ foundation/concealer make-up usage, by language spoken at home, January 2013-March 2014
- Blusher/bronzer
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- Figure 123: Hispanics’ blusher/bronzer usage, by age, January 2013-March 2014
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- Figure 124: Hispanics’ blusher/bronzer usage, by language spoken at home, January 2013-March 2014
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- Figure 125: Brands of blusher/bronzer Hispanics use, by language spoken at home, January 2013-March 2014
- Hair products
- Shampoo
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- Figure 126: Hispanics’ shampoo usage, by age, January 2013-March 2014
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- Figure 127: Hispanics’ shampoo usage, by language spoken at home, January 2013-March 2014
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- Figure 128: Brands of shampoo Hispanics use in a typical week, by age, January 2013-March 2014
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- Figure 129: Brands of shampoo Hispanics use in a typical week, by language spoken at home, January 2013-March 2014
- Hair conditioner/treatment
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- Figure 130: Hispanics’ hair conditioner/treatment usage, by age, January 2013-March 2014
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- Figure 131: Brands of conditioner/treatment Hispanics use, by age, January 2013-March 2014
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- Figure 132: Brands of conditioner/treatment Hispanics use, by language spoken at home, January 2013-March 2014
- Hair styling mousse, gels, spritz, creams, lotions, or tonic
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- Figure 133: Hispanics’ use of hair styling mousse, gels, spritz, creams, lotions, or tonic, by age, January 2013-March 2014
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- Figure 134: Hispanics’ use of hair styling mousse, gels, spritz, creams, lotions, or tonic, by language spoken at home, January 2013-March 2014
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- Figure 135: Brands of hair styling products Hispanics use, by age, January 2013-March 2014
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- Figure 136: Brands of hair styling products Hispanics use, by language spoken at home, January 2013-March 2014
- Hair spray
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- Figure 137: Hispanics’ use of hair spray, by age, January 2013-March 2014
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- Figure 138: Hispanics’ use of hair spray, by language spoken at home, January 2013-March 2014
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- Figure 139: Brands of hair spray Hispanics use, by age, January 2013-March 2014
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- Figure 140: Brands of hair spray Hispanics use, by language spoken at home, January 2013-March 2014
- Hair coloring
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- Figure 141: Hispanics’ use of hair coloring, by gender, January 2013-March 2014
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- Figure 142: Hispanics’ use of hair coloring, by age, January 2013-March 2014
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- Figure 143: Hispanics’ use of hair coloring, by language spoken at home, January 2013-March 2014
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- Figure 144: Brands of hair coloring products Hispanics use, by age, January 2013-March 2014
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- Figure 145: Brands of hair coloring products Hispanics use, by language spoken at home, January 2013-March 2014
- Skin care products
- Moisturizers
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- Figure 146: Hispanics’ use of moisturizers, by age, January 2013-March 2014
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- Figure 147: Hispanics’ use of moisturizers, by language spoken at home, January 2013-March 2014
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- Figure 148: Brands of hair moisturizers Hispanics use, by age, January 2013-March 2014
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- Figure 149: Brands of hair moisturizers Hispanics use, by language spoken at home, January 2013-March 2014
- Lip care products
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- Figure 150: Hispanics’ use of lip care products, by age, January 2013-March 2014
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- Figure 151: Brands of lip care products Hispanics use, by age, January 2013-March 2014
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- Figure 152: Brands of lip care products Hispanics use, by language spoken at home, January 2013-March 2014
- Facial cleaning/medicated products/toners
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- Figure 153: Hispanics’ use of facial cleaning products, by age, January 2013-March 2014
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- Figure 154: Hispanics’ use of facial cleaning products, by age, January 2013-March 2014
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- Figure 155: Brands of facial cleaning products Hispanics use, by age, January 2013-March 2014
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- Figure 156: Brands of facial cleaning products Hispanics use, by language spoken at home, January 2013-March 2014
- Suntan or sunscreen products
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- Figure 157: Hispanics’ use of suntan or sunscreen products, by age, January 2013-March 2014
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- Figure 158: Brands of suntan or sunscreen products Hispanics use, by age, January 2013-March 2014
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- Figure 159: Brands of suntan or sunscreen products Hispanics use, by language spoken at home, January 2013-March 2014
- Fragrances
- Perfume, cologne, and toilet water
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- Figure 160: Hispanics’ use of perfume, cologne and toilet water, by language spoken at home, January 2013-March 2014
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- Figure 161: Brands of perfume, cologne or toilet water products Hispanics use, by age, January 2013-March 2014
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- Figure 162: Brands of perfume, cologne or toilet water products Hispanics use, by language spoken at home, January 2013-March 2014
- After-shave lotion and cologne
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- Figure 163: Hispanics’ use of after-shave lotion and cologne, by age, January 2013-March 2014
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- Figure 164: Brands of after-shave lotion of cologne Hispanics use, by language spoken at home, January 2013-March 2014
- Time spent on grooming routine every day
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- Figure 165: Time Hispanics spend on grooming routine, by age, March 2014
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- Figure 166: Time Hispanics spend on grooming routine, by household income, March 2014
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- Figure 167: Time Hispanics spend on grooming routine, by language primarily spoken in the home, March 2014
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- Figure 168: Time Hispanics spend on grooming routine, by region, March 2014
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- Figure 169: Time Hispanics spend on grooming routine, by gender and parent with children in household, March 2014
- Hispanics’ attitudes toward looks
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- Figure 170: Hispanics’ attitudes toward looks, by household income, March 2014
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- Figure 171: Hispanics’ attitudes toward looks, by language primarily spoken in the home, March 2014
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- Figure 172: Hispanics’ attitudes toward looks, by region, March 2014
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- Figure 173: Hispanics’ attitudes toward looks, by gender and parent with children in household, March 2014
- Hispanics’ attitudes toward beauty products
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- Figure 174: Hispanics’ attitudes toward beauty products, by age, March 2014
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- Figure 175: Hispanics’ attitudes toward beauty products, by language primarily spoken in the home, March 2014
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- Figure 176: Hispanics’ attitudes toward beauty products, by region, March 2014
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- Figure 177: Hispanics’ attitudes toward beauty products, by gender and parent with children in household, March 2014
- Hispanics’ attitudes toward culture and beauty
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- Figure 178: Hispanics’ attitudes toward culture and beauty, by age, March 2014
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- Figure 179: Hispanics’ attitudes toward culture and beauty, by household income, March 2014
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- Figure 180: Hispanics’ attitudes toward culture and beauty, by language primarily spoken in the home, March 2014
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- Figure 181: Hispanics’ attitudes toward culture and beauty, by region, March 2014
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- Figure 182: Hispanics’ attitudes toward culture and beauty, by gender and parent with children in household, March 2014
- Attitudes toward beauty products and Latin America
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- Figure 183: Hispanics’ attitudes toward beauty and Latin America, by gender, March 2014
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- Figure 184: Hispanics’ attitudes toward beauty and Latin America, by age, March 2014
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- Figure 185: Hispanics’ attitudes toward beauty and Latin America, by household income, March 2014
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- Figure 186: Hispanics’ attitudes toward beauty and Latin America, by language primarily spoken in the home, March 2014
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- Figure 187: Hispanics’ attitudes toward beauty and Latin America, by region, March 2014
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- Figure 188: Hispanics’ attitudes toward beauty and Latin America, by gender and parent with children in household, March 2014
- Decision influencers
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- Figure 189: Purchase decision influencers, by household income, March 2014
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- Figure 190: Purchase decision influencers, by language primarily spoken in the home, March 2014
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- Figure 191: Purchase decision influencers, by region, March 2014
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- Figure 192: Purchase decision influencers, by gender and parent with children in household, March 2014
Appendix – Social Media
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- Brand usage or awareness
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- Figure 193: Brand usage or awareness, March 2014
- Figure 194: Avon usage or awareness, by demographics, March 2014
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- Figure 195: Clinique usage or awareness, by demographics, March 2014
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- Figure 196: Suave usage or awareness, by demographics, March 2014
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- Figure 197: Neutrogena usage or awareness, by demographics, March 2014
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- Figure 198: Dove usage or awareness, by demographics, March 2014
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- Figure 199: Head & Shoulders usage or awareness, by demographics, March 2014
- Key social media metrics
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- Figure 200: Key social media metrics for select beauty brands, August 2014
- Online conversations
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- Figure 201: Share of voice for select beauty products, by week, August 11, 2013-August 10, 2014
- Figure 202: Share of voice for select beauty products, by page type, August 11, 2013-August 10, 2014
- Figure 203: Spanish language topics of conversations for select beauty brands, August 11, 2013-August 10, 2014
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