“The abundance of online communities available to support craft inspiration and instruction has opened new doors for novices and experts interested in crafting. Moreover, these digital platforms have given marketers fresh insights into the wants and needs of the target crafting audience. With this wealth of information available, marketers have the opportunity to engage with crafting consumers at the right time, with the right message, to meet their needs.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Types of Arts and Crafts Made in the Last 12 Months
Involvement in Arts and Crafts
Money Spent on Arts and Crafts
Duration of Involvement in Arts and Crafts
Retailers Shopped for Arts and Crafts Materials
Arts and Crafts Purchasing Behaviors
The Crafting Experience
Impact of Race and Hispanic Origin
Consumer Segmentation
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retailer Overview – Brick-and-mortar Retailers
Retailer Overview – Online Enterprises
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
29th September 2015
“Crafters are using the abundance of online communities to share ideas, connect with others, and learn new craft techniques. The rise of Pinterest, Etsy, and Craftsy are driving a whole new awareness for the market among crafters and non-crafters alike.” 
18th May 2015
“New crafters may enter the market with low-involvement crafts such as photo albums, but longtime crafters are likely to be involved in high-frequency activities such as scrapbooking or knitting. The key for marketers to retain consumers in the craft market is to move them up the skill ladder to ensure ...
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How can marketers convert browsers into crafters?
