“While beer is still a significant part of consumers’ drinking repertoire, Big beer needs to embrace the full food/drink expectations and behaviors of their key Millennial audience as they drive the rest of US consumers toward the same: ingredient scrutiny, quest for food/drink experiences, appreciation of brand and product stories, desire for quality, adventuresome palates and a return to return to cooking for health/taste reasons. Craft beer ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Issues and Insights
Trend Application
Market Drivers
Market Size and Forecast
Segment Performance
Sales Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Social Media
Beer Consumption by Type
Interest in Beer Types and Packaging
Beer Innovation
Beer Consumption Activities
Beer Consumption Attitudes
Impact of Race and Hispanic Origin
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies and Brand Analysis
Innovations and Innovators
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Tables
Appendix – Social Media – Beer
Appendix – Trade Associations
1st June 2015
“National beer manufacturers are reinventing their brands, offering more flavors and higher quality beers that provide consumers with an experience. Catering to recent interest in spirits flavored and beer-based cocktails, Anheuser-Busch released two new brand extensions, MIXXTAIL and Oculto. ”
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Should big beer become more transparent?
