“As three quarters of Britons only purchase new clothing for a holiday or festival that they will be able to wear again, there is demand for retailers to offer more adaptable summer collections that are less seasonally defined and can be worn away from the beach and in the UK even with the unpredictable summer weather.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Purchasing for Summer Events
Where Fashion Items for Summer Events Were Purchased
Encouraging Purchasing of Clothes for a Wedding or Other Special Occasion in the Summer
Attitudes towards Purchasing Clothes for a Wedding, Races or Other Formal Event in the Summer
Attitudes towards Purchasing Clothes for Summer Holidays or Festivals
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Innovations and Launch Activity
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
31st May 2017
“High street fashion retailers and pureplays are looking to capitalize on growing demand for more affordable and trend-led wedding dresses with the launch of their own bridalwear collections.” 
30th November 2016
"The high level of interest from young women in renting clothes for a special occasion highlights a gap in the market for a retailer such as a department store to offer this service for designer items that female under-25s aspire to buy but cannot yet afford."
|
How can retailers drive holiday wear purchases?
