“The ageing of the population and the growing importance of affluent Baby Boomers to the travel market are strong plus-factors for winter holidays abroad in the coming years. Holidays with a ‘soft wellness’ angle (ie ‘winter tonic’ breaks with the emphasis on general wellbeing and revitalisation), as well as more energetic products such as ‘Silver Skier’ breaks, and exotic winter cruises are likely to be key areas of growth.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Winter vs Summer Holiday Taking
The Consumer – Winter vs Summer Holiday Types
The Consumer – When People Book And When They Go
The Consumer – Reasons Why People Take Winter Holidays Abroad
The Consumer – Reasons Why People Do not Take Winter Holidays Abroad
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
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Who are the 'Winter Regulars' and what opportunities do they offer travel companies?
