Attitudes to Healthy Eating - UK - February 2015
Attitudes to Healthy Eating - UK - February 2015

“That only 7% of people trust health claims on food dilutes their ability to add value. The food industry stands to benefit from combatting the serious lack of awareness about the high level of regulation in place that this implies.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Health Concerns
The Consumer – Factors Influencing Purchase of Food for Home
The Consumer – Nutritional Attributes Sought from Food
The Consumer – Resources Used for Advice/Help on Healthy Eating
The Consumer – Attitudes towards Healthy Eating
The Consumer – Attitudes towards Products with Health Claims/Benefits

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

New Product Trends
Brand Research
Healthy Eating Topics Online