“Paper products suffer from being seen as commodity items that are bought mainly in response to special offers and finding the cheapest price, making sales growth difficult to come by. Kitchen roll offers the best prospects for adding value to the market through encouraging usage for a wider range of tasks and more segmentation of the product offer, while moistened toilet tissue has further scope to grow sales. Facial tissues ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage and Buying of Household Paper Products
The Consumer – Reasons for Using Kitchen Roll
The Consumer – Buying Behaviour
The Consumer – Attitudes towards Moistened Toilet Tissue
The Consumer – Interest in Features and Benefits for Household Paper Products
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Segment Performance
29th June 2015
“Plenty Easy Clean Wipes are the latest innovation by the Plenty brand, extending its presence in household paper into the hard surface care category and increasing its appeal to a younger audience.”
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Opportunities for driving more usage of kitchen roll
