"Retail sales declines are evident for the second year in a row in the soap, bath and shower (SBS) market (-1.2% to £638 million in 2014) as the trend of saving money on day-to-day hygiene essentials continues; consumers are maintaining their reliance on price promotions, as well as trading down to cheaper products such as bar soaps."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
The Market – Market Size and Forecast
The Market – Segment Performance
The Market – Channels to Market
The Market – Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
The Consumer – Bathroom Routine
The Consumer – Bathing and Showering Habits
The Consumer – Product Purchasing
The Consumer – Bath Product Fragrance Preferences
The Consumer – Interest in New Products
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Key Players – Market Share
Key Players – Brand Research
Key Players – Brand Communication and Promotion
Key Players – Launch Activity and Innovation
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
23rd November 2015
“Showers and wash basins are taking a battering from increased hand washing and showering, as well as changing beauty regimes, highlighting an opportunity to encourage more usage of daily cleaners.” 
18th September 2015
“Health officials have highlighted how the over-use of antibiotics and antibacterial products has led to growing antimicrobial resistance, underlining an opportunity for brands to educate consumers about alternative ways to limit the impact and spread of microbes”,
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Bathing falls from fashion
