Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- The market
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- Figure 1: Total US retail sales and fan chart forecast of pest control products and services, at current prices, 2009-19
- Market factors
- Weather and seasonal changes impact yearly pest activity
- Concern regarding pest control product chemicals and ingredients persists
- Segment performance
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- Figure 2: Total US retail sales and forecast of pest control products and services, by segment, at current prices, 2011-16
- Market players
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- Figure 3: Share of MULO sales of pest control products, by leading companies, 2014
- The consumer
- Most consumers’ pest issues are minor and revolve around household pests
- Consumers more apt to rely on products to deal with their pest issues
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- Figure 4: Pest product and service usage, July 2014
- Repellents not being used as much for physical outdoor activities
- Consumers seek quick results when selecting pest control products
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- Figure 5: Very important attributes when selecting pest control products, July 2014
- Consumers express most concern around household health and property damage
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- Figure 6: Any agreement concerning pest issues, July 2014
- What we think
Issues and Insights
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- Increase consumers’ use of insect repellents
- The issues
- The implications
- Address concerns over product chemical content
- The issues
- The implications
- Encourage consumers to adopt proactive pest control behaviors
- The issues
- The implications
Trend Applications
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- Trend: Second Skin
- Trend: Transumers
- Mintel Futures: Brand Intervention
Market Size and Forecast
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- Key points
- Sales and forecast of pest control products and services
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- Figure 7: Total US retail sales and forecast of pest control products and services, at current prices, 2009-19
- Figure 8: Total US retail sales and forecast of pest control products and services, at inflation-adjusted prices, 2009-19
- Steady growth expected for pest control category
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- Figure 9: Total US retail sales and fan chart forecast of pest control products and services, at current prices, 2009-19
- Forecast methodology
Market Drivers
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- Key points
- Weather and seasonal changes impact pest activity
- Bedbug issues persist across the US
- Consumer confidence is growing, but consumers still look to save on household products
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- Figure 10: University of Michigan’s index of consumer sentiment (ICS), 2007-14
- Concern regarding chemicals and product ingredients persists
Segment Performance
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- Key points
- Pest control sales by segment
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- Figure 11: Segment share of total US retail sales of pest control products and services, 2014
- Category is driven by sales from service providers
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- Figure 12: Total US retail sales and forecast of pest control services, at current prices, 2009-19
- Product sales fluctuate somewhat, but steady growth projected
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- Figure 13: Total US retail sales and forecast of pest control products, at current prices, 2009-19
- Outdoor and indoor products show most growth for products segment
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- Figure 14: Share of total US retail sales of pest control products, by product subsegment, 2014
- Figure 15: Total U.S. retail sales of pest control products, by type, at current prices, 2009-14
Retail Channels – Pest Control Products
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- Key points
- “Other retail channels” account for most pest control product sales
- Sales of pest control products, by channel
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- Figure 16: Total US retail sales of pest control products, by channel, at current prices, 2012-14
Leading Companies – Pest Control Products
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- Key points
- SC Johnson has strong command of MULO pest control product market
- Smaller players struggle during the 52-week review period
- Retailers see solid gains
- MULO manufacturer sales of pest control products
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- Figure 17: MULO sales of pest control pest control products at retail, by leading companies, 2013 and 2014
Brand Share – Outdoor Pest Control Products
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- Key points
- SC Johnson top player in outdoor products segment
- Spectrum Brands sees strong sales gains
- “Other” companies find success in outdoor product segment
- MULO sales of outdoor pest control products
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- Figure 18: MULO sales of outdoor pest control products at retail, by leading companies, 2013 and 2014
Brand Share – Indoor Pest Control Products
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- Key points
- Top brands experience solid sales growth
- MULO sales of indoor pest control products
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- Figure 19: MULO sales of indoor pest control products at retail, by leading companies, 2013 and 2014
Brand Share – Pest Control Devices
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- Key points
- SC Johnson leads pest devices segment
- Reckitt Benckiser and the Henkel Group struggle
- Private label sees strong gains in devices segment
- MULO sales of pest control devices
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- Figure 20: MULO sales of pest control devices at retail, by leading companies, 2013 and 2014
Brand Share – Multipurpose Pest Control Products
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- Key points
- Top companies struggle in multipurpose segment
- MULO sales of multipurpose pest control products
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- Figure 21: MULO sales of multipurpose pest control products at retail, by leading companies, 2013 and 2014
Innovations and Innovators
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- Convenience claims most common among new pest product launches
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- Figure 22: Share of pest control product launches, by claims category, 2009-14
- Companies continue to offer wide variety of pest-specific products
- Greater variety of fly tape and strip products available
- SC Johnson offers new type of product delivery system
- OFF! offers another new product line that promises enhanced protection
Marketing Strategies
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- Overview
- Raid promotes its new Raid Defense System
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- Figure 23: Raid Brand website
- Figure 24: Raid How to Beat Flies
- Hot Shot focuses on brand promotion through social media channels
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- Figure 25: Hot Shot Who’s the Hero – Moms Win
Incidence of Pest Issues
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- Key points
- Mosquitoes and ants most common pest consumers deal with
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- Figure 26: Types and severity of pest issues encountered, July 2014
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- Figure 27: Any type of pest issue encountered, by presence of children in household, July 2014
- Consumers in the South deal with the most types of pests
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- Figure 28: Any type of pest issue encountered, by region, July 2014
Product Usage
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- Key points
- Consumers more likely to use products to deal with their pest issues
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- Figure 29: Pest product and service usage, July 2014
- Household and repellent sprays offer convenience and ease of use
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- Figure 30: Types of pest control products and repellents used, July 2014
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- Figure 31: Types of insecticides used, January 2013-March 2014
- Households with children more invested in pest control category
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- Figure 32: Pest product and service usage, by parent with children in household, July 2014
- Figure 33: Types of pest control products and repellents used, by parent with children in household, July 2014
- Southern region most important area for market
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- Figure 34: Pest product and service usage, by region, July 2014
- Figure 35: Types of pest control products and repellents used, by region, July 2014
Repellent Usage
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- Key points
- Outdoor events drive repellent use
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- Figure 36: Repellent usage occasions, July 2014
- Younger men using repellents for most types of activities
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- Figure 37: Repellent usage occasions, by gender and age, July 2014
Brand Usage
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- Key points
- Raid and OFF! most popular brands
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- Figure 38: Brands of insecticides used in the household, by household income, January 2013-March 2014
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- Figure 39: Brands of insect repellent used in the household, by household income, January 2013-March 2014
Product Attributes
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- Key points
- Consumers want fast results when using pest control products
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- Figure 40: Most important attributes when selecting pest control products, July 2014
- Consumers across income segments feel that natural/organic ingredients are important
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- Figure 41: Most important attributes when selecting pest control products – Very important, by household income, July 2014
- Parents are discerning pest control product shoppers
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- Figure 42: Most important attributes when selecting pest control products – Very important, by parent with children in household, July 2014
Attitudes Concerning Pest Issues
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- Key points
- Health and safety primary concerns around pest issues
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- Figure 43: Any agreement concerning pest issues, July 2014
- Younger consumers most concerned about Lyme disease and West Nile
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- Figure 44: Any agreement with attitudes concerning pest issues, by gender and age, July 2014
- Health and safety primary concerns around pest issues
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- Figure 45: Any agreement with attitudes concerning pest issues, by region, July 2014
- Presence of children heightens concerns around pest problems
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- Figure 46: Agreement with attitudes concerning pest issues, by parent with children in household, July 2014
Impact of Race and Hispanic Origin
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- Key points
- Hispanics most likely to have used household products and repellents in past year
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- Figure 47: Pest product and service usage, by race/Hispanic origin, July 2014
- Hispanics use greater variety of pest control product formats
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- Figure 48: Types of pest control products and repellents used, by race/Hispanic origin, July 2014
- Hispanic consumers use greater variety of pest control product formats
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- Figure 49: Brands of insecticides used in the household, by race/Hispanic origin, January 2013-March 2014
- Blacks and Hispanics are discerning pest control product shoppers
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- Figure 50: Most important attributes when selecting pest control products – Very important, by race/Hispanic origin, July 2014
- Damage to home most concerning for Hispanic consumers
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- Figure 51: Agreement with attitudes concerning pest issues, by race/Hispanic origin, July 2014
Appendix – Other Market Tables
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- Segment performance
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- Figure 52: Total US retail sales of pest control products and services, by segment, at current prices, 2012-14
- Figure 53: share of total US retail sales of pest control products, by product subsegment, 2009-14
- Retail channels
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- Figure 54: Total US retail sales of pest control products, by channel, at current prices, 2012-14
Appendix – Other Useful Consumer Tables
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- Incidence of pest issues
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- Figure 55: Any type of pest issues encountered, by household income, July 2014
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- Figure 56: Any type of pest issue encountered, by area, July 2014
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- Figure 57: Any type of pest issues encountered, by primary residence, July 2014
- Product usage
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- Figure 58: Pest product and service usage, by household income, July 2014
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- Figure 59: Types of pest control products and repellents used, by household income, July 2014
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- Figure 60: Types of insecticides used, by household income, January 2013-March 2014
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- Figure 61: Types of insecticides used, by region, January 2013-March 2014
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- Figure 62: Pest product and service usage, by area, July 2014
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- Figure 63: Types of pest control products and repellents used, by area, July 2014
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- Figure 64: Pest product and service usage, by presence of children in household, July 2014
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- Figure 65: Types of pest control products and repellents used, by presence of children in household, July 2014
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- Figure 66: Pest product and service usage, by primary residence, July 2014
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- Figure 67: Types of pest control products and repellents used, by primary residence, July 2014
- Repellent usage
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- Figure 68: Repellent usage occasions, by household income, July 2014
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- Figure 69: Repellent usage occasions, by presence of children in household, July 2014
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- Figure 70: Repellent usage occasions, by region, July 2014
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- Figure 71: Repellent usage occasions, by parent with children in household, July 2014
- Brand usage
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- Figure 72: Brands of insect repellent used in the household, by presence of children in household, January 2013-March 2014
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- Figure 73: Brands of insecticides used in the household, by region, January 2013-March 2014
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- Figure 74: Brands of insect repellent used in the household, by region, January 2013-March 2014
- Product attributes
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- Figure 75: Most important attributes when selecting pest control products – Very important, by gender and age, July 2014
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- Figure 76: Most important attributes when selecting pest control products – Any importance, by gender and age, July 2014
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- Figure 77: Most important attributes when selecting pest control products – Any importance, by household income, July 2014
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- Figure 78: Most important attributes when selecting pest control products – Any importance, by presence of children in household, July 2014
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- Figure 79: Most important attributes when selecting pest control products – Any importance, by region, July 2014
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- Figure 80: Most important attributes when selecting pest control products – Any importance, by area, July 2014
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- Figure 81: Most important attributes when selecting pest control products – Any importance, by primary residence, July 2014
- Attitudes concerning pest issues
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- Figure 82: Attitudes concerning pest issues, July 2014
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- Figure 83: Any agreement with attitudes concerning pest issues, by household income, July 2014
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- Figure 84: Any agreement with attitudes concerning pest issues, by presence of children in household, July 2014
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- Figure 85: Any agreement with attitudes concerning pest issues, by primary residence, July 2014
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- Figure 86: Any agreement with attitudes concerning pest issues, by area, July 2014
- Race and Hispanic origin
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- Figure 87: Any type of pest issue encountered, by race/Hispanic origin, July 2014
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- Figure 88: Types of insecticides used, by race/Hispanic origin, January 2013-March 2014
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- Figure 89: Repellent usage occasions, by race/Hispanic origin, July 2014
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- Figure 90: Brands of insect repellent used in the household, by race/Hispanic origin, January 2013-March 2014
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- Figure 91: Most important attributes when selecting pest control products – Any important, by race/Hispanic origin, July 2014
Appendix – Trade Associations
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