Table of Contents
Executive Summary
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- Usage and access
- Youngest users spend twice as much time online
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- Figure 1: Time spent online for activities other than email in past seven days, by age, April-December 2013
- Digital divide still a problem
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- Figure 2: Household internet service subscription, by household income, April-December 2013
- Mobile
- Use of connected devices exploded from 2011-13
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- Figure 3: Internet usage by device, April 2009-December 2013
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- Figure 4: Attitudes to use of the internet on mobile devices, April-December 2013
- Apps beat browsing
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- Figure 5: Use of apps in past 30 days, April-December 2013
- Media and lifestyle
- Entertainment activities show fastest growth
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- Figure 6: Online activities in past seven days, April 2009-December 2013
- Interest in online assistance exceeds interest for in-person support
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- Figure 7: Aspects of life where respondents seek more online versus offline assistance, February 2014
- Social networking most common daily activity
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- Figure 8: Frequency of website and app usage, ever versus daily, February 2014
- High demand for smart home, fitness tools
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- Figure 9: Interest in new internet activities, by age, February 2014
- What we think
Issues and Insights
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- How does the movement to the cloud impact offline products and services?
- The issues
- The implications
- Will the sharing economy challenge ownership?
- The issues
- The implications
Trend Applications
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- Trend: Without a Care
- Trend: Prepare for the Worst
- Mintel futures: Human
Innovations and Innovators
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- The maker movement meets the Internet of Things
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- Figure 10: Mimo wearable baby monitor, designed with Intel Edison, April 2014
- Accommodating grandma
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- Figure 11: Famatic, April 2014
- Using gamification for good
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- Figure 12: Khan Academy badge types, April 2014
- Figure 13: Ayogo.com’s Monster Manor, April 2014
Indicators of Living Online
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- Key points
- A pause in penetration growth
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- Figure 14: Incidence of internet usage, April 2009-December 2013
- Users spending more time online in shorter bursts
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- Figure 15: Frequency of internet access for activities other than email, April 2009-December 2013
- Figure 16: Time spent on the internet for activities other than email, April 2009-December 2013
- Internet usage nearly universal among 18-44s
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- Figure 17: Incidence of internet usage, by age, April-December 2013
- Internet users 55+ spend less time online and visit fewer sites
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- Figure 18: Frequency of internet access for activities other than email, by age, April-December 2013
- Figure 19: Time spent on the internet for activities other than email, by age, April-December 2013
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- Figure 20: Number of unique websites visited in the last 7 days, by age, April-December 2013
- Higher-income internet users living more of their lives online
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- Figure 21: Incidence of internet usage, by household income, April-December 2013
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- Figure 22: Frequency of internet access for activities other than email, by household income, April-December 2013
- Figure 23: Time spent on the internet for activities other than email, by household income, April-December 2013
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- Figure 24: Number of unique websites visited in the last seven days, by household income, April-December 2013
Where and How Internet is Accessed
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- Key points
- Home internet service most common in higher-income households
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- Figure 25: Incidence of household internet service subscription, by age, April-December 2013
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- Figure 26: Incidence of household internet service subscription, by household income, April-December 2013
- Locations of usage rising
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- Figure 27: Internet usage by location, April 2009-December 2013
- Higher-income internet users connect in more locations
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- Figure 28: internet usage by location, by age, April-December 2013
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- Figure 29: internet usage by location, by household income, April-December 2013
- Use of connected devices exploded from 2011-13
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- Figure 30: internet usage by device, April 2009-December 2013
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- Figure 31: internet usage by device, by age, April-December 2013
- Figure 32: internet usage by device, by household income, April-December 2013
- Connected TVs, STBs heading toward mainstream adoption
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- Figure 33: Connected television penetration, by age, February 2014
- Figure 34: Connected television ownership, by household income, February 2014
- Online video STBs gain steam, offer new app ecosystem
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- Figure 35: Household ownership of internet-enabled TV devices, by age, April-December 2013
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- Figure 36: Household ownership of internet-enabled TV devices, by household income, April-December 2013
Frequency of Web Activities
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- Key points
- Social networking tops daily frequency
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- Figure 37: Frequency of website and app usage, February 2014
- High-bandwidth activities show fastest growth
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- Figure 38: Online activities in past seven days, April 2009-December 2013
- Young adults seek entertainment online; 25-44s choose productivity
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- Figure 39: Online activities in past seven days, by age, April-December 2013
- High-income groups live more of their lives online
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- Figure 40: Online activities in past seven days, by household income, April-December 2013
Interest in New Web Activities
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- Key points
- Smart home and wearable computing carry unmet demand
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- Figure 41: Interest in new internet activities, by age, February 2014
- Early adoption peaks with 25-34s
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- Figure 42: Current use of new internet activities, by age, February 2014
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- Figure 43: Interest in trying new internet activities, by age, February 2014
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- Figure 44: Interest in receiving location based digital coupons, by age, February 2014
Mobile Web
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- Key points
- Desire for constant connectivity driving mobile
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- Figure 45: Importance of having constant access to the internet, April 2011-December 2013
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- Figure 46: Constant access to smartphones, tablets, and laptops (all respondents), by age, February 2014
- Figure 47: Constant access to phones, tablets, and laptops among product owners, by age, February 2014
- Mobile revolution still in progress
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- Figure 48: Use of online features on cell phones, April 2011-December 2013
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- Figure 49: Attitudes to use of the internet on mobile devices, by age, April-December 2013
- Figure 50: Attitudes to use of the internet on mobile devices, by household income, April-December 2013
- Age and income shape mobile web behavior
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- Figure 51: Use of online cellphone features, by age, April-December 2013
- Figure 52: Use of online cellphone features, by household income, April 2013-December 2013
- App usage triumphs over other web-related behavior
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- Figure 53: Any use of apps in past 30 days, by age, April-December 2013
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- Figure 54: Any use of apps in past 30 days, by household income, April-December 2013
- Figure 55: Types of apps used in past 30 days, by age, April-December 2013
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- Figure 56: Types of apps used in past 30 days, by household income, April -December 2013
Attitudes and Opinions about the Internet
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- Key points
- Trust in websites falls
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- Figure 57: Trended attitudes toward internet usage, April 2011-December 2013
- Web first stop for finding information
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- Figure 58: internet usage as source of information, by age, April-December 2013
- Figure 59: internet usage as source of information, by household income, April-December 2013
- Web continues to pull usage from other media
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- Figure 60: Use of internet as a replacement for all other media, by age, April-December 2013
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- Figure 61: Use of internet as a replacement for all other media, by household income, April-December 2013
- Heaviest users most likely to want a break
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- Figure 62: Attitudes regarding constant access to the internet, by age, April-December 2013
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- Figure 63: Attitudes regarding constant access to the internet, by household income, April-December 2013
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- Figure 64: Attitudes and behavior related to decreasing time spent online, by household income, February 2014
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- Figure 65: Attitudes and behavior related to decreasing time spent online, by age, February 2014
Managing Goals and Challenges Online
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- Key points
- Interest in online assistance exceeds interest for in-person support
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- Figure 66: Aspects of life where respondents seek more online versus offline assistance, February 2014
- Younger adults want help in-person and online
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- Figure 67: Aspects of life where respondents seek more online assistance, by age, February 2014
- Figure 68: Aspects of life where respondents seek more offline assistance, by age, February 2014
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- Figure 69: Aspects of life where respondents seek more online assistance, by household income, February 2014
- Figure 70: Aspects of life where respondents seek more offline assistance, by household income, February 2014
Researching Restaurants, Activities, and Services
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- Key points
- Younger, higher income, more likely to try new services
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- Figure 71: Use of new services in past three months, by age, February 2014
- Figure 72: Use of new services in past three months, by household income, February 2014
- Online resources key to finding new service providers
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- Figure 73: Types of online research conducted to find new services, February 2014
- Younger users read web reviews; older search for deals
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- Figure 74: Types of online research conducted to find new restaurants, by age, February 2014
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- Figure 75: Types of online research conducted to find new leisure activities, by age, February 2014
- Figure 76: Types of online research conducted to find new medical services, by age, February 2014
Race and Hispanic Origin
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- Key points
- Demographic drivers
- Access and usage
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- Figure 77: Incidence of household internet service subscription, by race/Hispanic origin, April-December 2013
- Figure 78: Frequency of internet access for activities other than email, by race/Hispanic origin, April -December 2013
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- Figure 79: Time spent on the internet for activities other than email, by race/Hispanic origin, April-December 2013
- Figure 80: Number of unique websites visited in the last 7 days, by race/Hispanic origin, April-December 2013
- Mobile web
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- Figure 81: Attitudes to use of the internet on mobile devices, by race/Hispanic origin, April-December 2013
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- Figure 82: Cell/wireless phone features used in past 30 days, by race/Hispanic origin, April-December 2013
- Figure 83: internet use for information and entertainment, by race/Hispanic origin, April-December 2013
Appendix – Other Useful Consumer Tables
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- Tables by household income
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- Figure 84: Interest in new internet activities, by household income, February 2014
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- Figure 85: Current internet activities, by household income, February 2014
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- Figure 86: Interest in receiving location based digital coupons, by household income, February 2014
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- Figure 87: Constant access to phones, tablets, and laptops among product owners, by household income, February 2014
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- Figure 88: Types of online research conducted to find new restaurants, by household income, February 2014
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- Figure 89: Types of online research conducted to find new medical services, by household income, February 2014
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- Figure 90: Types of online research conducted to find new subscription services, by household income, February 2014
- Tables by race/Hispanic origin
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- Figure 91: internet usage by location, by race/Hispanic origin, April 2013-December 2013
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- Figure 92: internet usage by device, by race/Hispanic origin, April-December 2013
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- Figure 93: Online activities in past seven days, by race/Hispanic origin, April-December 2013
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- Figure 94: Current use of internet activities, by race/Hispanic origin, February 2014
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- Figure 95: Interest in trying new internet activities, by race/Hispanic origin, February 2014
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- Figure 96: Constant access to phones, tablets, and laptops among product owners, by race/Hispanic origin, February 2014
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- Figure 97: Any use of apps in past 30 days, by race/Hispanic origin, April-December 2013
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- Figure 98: Types of apps used in past 30 days, by race/Hispanic origin, April 2013-December 2013
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- Figure 99: Attitudes and behavior related to decreasing time spent online, by race, February 2014
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- Figure 100: Aspects of life where respondents seek more online assistance, by race/Hispanic origin, February 2014
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- Figure 101: Aspects of life where respondents seek more offline assistance, by race/Hispanic origin, February 2014
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- Figure 102: Use of new services in past three months, by race/Hispanic origin, February 2014
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- Figure 103: Types of online research conducted to find new restaurants, by race/Hispanic origin, February 2014
- Tables by gender and age
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- Figure 104: Types of online research conducted to find new leisure activities, by gender, February 2014
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- Figure 105: Incidence of internet usage, by gender and age, April-December 2013
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- Figure 106: Frequency of internet access for activities other than email, by gender and age, April 2013-December 2013
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- Figure 107: Number of unique websites visited in the last 7 days, by gender and age, April-December 2013
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- Figure 108: internet usage by location, by gender and age, April 2013-December 2013
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- Figure 109: internet usage by device, by gender and age, April-December 2013
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- Figure 110: Household ownership of internet-enabled TV devices, by gender and age, April-December 2013
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- Figure 111: Online activities in past seven days, by gender and age, April-December 2013
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- Figure 112: Current use of new internet activities, by gender and age, February 2014
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- Figure 113: Interest in trying new internet activities, by gender and age, February 2014
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- Figure 114: Any use of apps in past 30 days, by gender and age, April 2013-December 2013
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- Figure 115: Attitudes and behavior related to decreasing time spent online, by gender and age, February 2014
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- Figure 116: Aspects of life where respondents seek more online assistance, by gender and age, February 2014
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- Figure 117: Aspects of life where respondents seek more offline assistance, by gender and age, February 2014
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- Figure 118: Use of new services in past three months, by gender and age, February 2014
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- Figure 119: Types of online research conducted to find new restaurants, by gender and age, February 2014
Appendix – Trade Associations
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