Table of Contents
Executive Summary
-
- Overview
- The market
-
- Figure 1: Total U.S. sales and fan chart forecast of men’s clothing, at current prices, 2008-18
- Market drivers
- Male population on the rise, Hispanics in particular
-
- Figure 2: Total male and Hispanic male US population change, 2014-19
- Consumer confidence and unemployment
-
- Figure 3: Consumer confidence and unemployment, 2000-Q1 2014
- Shifts in workplace dynamics
-
- Figure 4: Employed persons working at home, by full- and part-time status and gender, 2012 annual averages
- The consumer
- Men more likely to shop in-store rather than online for clothing
-
- Figure 5: Retailers shopped for men’s clothing, February 2014
- Most men buy clothing to replace old/worn-out items
-
- Figure 6: Men’s reasons for buying clothing, February 2014
- Most men loyal to retailers, dress for comfort
-
- Figure 7: Men’s attitudes toward clothing and style, February 2014
- Men seek styles they like, ease of finding merchandise
-
- Figure 8: Innovations/improvements desired when shopping for men’s clothing, February 2014
- What we think
Issues and Insights
-
- How will the growing Hispanic male population impact the men’s clothing market?
- The issues
- The implications
- What is the impact of online and mobile shopping in the men’s clothing market?
- The issues
- The implications
- What would encourage men to shop for clothing more often?
- The issues
- The implications
Trend Applications
-
- Trend: Alpha Mothers
- Trend: Life – An Informal Affair
- Trend: Never Say Die
Market Size and Forecast
-
- Key points
- Sales of men’s clothing expected to rise
-
- Figure 9: Total US retail sales of men’s clothing, at current prices 2008-18
-
- Figure 10: Total US retail sales of men’s clothing, at inflation-adjusted prices, 2008-18
- Fan chart forecast
-
- Figure 11: Total US sales and fan chart forecast of men’s clothing, at current prices, 2008-18
Market Drivers
-
- Key points
- Male population on the rise, particularly Hispanics
-
- Figure 12: Hispanic men’s attitudes toward style and fashion (any agree), July 2013
- Figure 13: Men by race and Hispanic origin, 2009-19
-
- Figure 14: Male population by age, 2009-19
- Figure 15: Hispanic males, by age, 2009-19
- Consumer confidence and unemployment
-
- Figure 16: Consumer confidence and unemployment, 2000-Q1 2014
- Obesity impacts men’s clothing market and sizing
-
- Figure 17: American adults by weight category as determined by body mass index (BMI), 2008-Oct. 28, 2013
- Shifts in workplace dynamics impact clothes worn for work
-
- Figure 18: Employed persons working at home, by full and part-time status and sex, 2012 annual averages
- Impact of online and mobile shopping
Retailer Overview
-
- Department stores
- JCPenney
- Kohl’s
- Macy’s
- Neiman Marcus
- Nordstrom
- Sears
- Issues and opportunities for department stores
- Specialty stores
- Abercrombie & Fitch
- Brooks Brothers
- Gap Inc. (Gap, Banana Republic, Old Navy)
- J. Crew
- L.L. Bean
- Men’s Wearhouse and Jos A. Bank
- Issues and opportunities for specialty stores
- Mass merchandisers
- Kmart
- Target
- Walmart
- Issues and opportunities for mass merchandisers
- Sporting goods/outdoor stores
- Dick’s Sporting Goods
- REI
- Issues and opportunities for sporting goods/outdoor stores
- Online-only retailers
- Amazon.com
- Issues and opportunities for online-only retailer
Innovations and Innovators
-
- PS Dept makes shopping easy via app
- East Dane
-
- Figure 19: East Dane screen shot, April 2014
- Pharrell Williams for Uniqlo
-
- Figure 20: Pharrell for Uniqlo collaboration, April 2014
Marketing Strategies
-
- Overview of the brand landscape
- Theme: Celebrity influence and exclusivity
-
- Figure 21: Macy’s, “Suiting up with Herm Edwards for Alfani at Macy's, March 2014
-
- Figure 22: Macy’s, “Greg Norman For Tasso Elba at Macy's,” March 2014
-
- Figure 23: Gap holiday email, December 2013
- Theme: Promotions and special offers
-
- Figure 24: Banana Republic email ad, December 2013
- Figure 25: Banana Republic email ad, April 2014
- Figure 26: Gap email ad, December 2013
-
- Figure 27: Sears email ad, December 2013
- Figure 28: Nordstrom rack email ad, April 2014
-
- Figure 29: Old Navy email ad, April 2014
- Theme: Connecting with customers
-
- Figure 30: Screen shot of Nordstrom “men’s shop daily blog,” April 2014
- Figure 31: Banana Republic email ad, April 2014
Women’s Purchases of Men’s Clothing
-
- Key points
- More than half of women shop for their male spouse/significant other
-
- Figure 32: Men's clothing purchases by females, February 2014
- Older women least likely to buy for men
-
- Figure 33: Men's clothing purchases by females, by age, February 2014
- Lower-income women least likely to buy clothing for men
-
- Figure 34: Men's clothing purchases by females, by household income, February 2014
Women’s Reasons for Purchasing Men’s Clothing
-
- Key points
- Nearly half of women who buy men’s clothing are purchasing as a gift
-
- Figure 35: Women's reasons for buying men's clothing, February 2014
- Older women buying to replace old/worn-out items
-
- Figure 36: Women's reasons for buying men's clothing, by age, February 2014
- Gift giving common across women of all income levels
-
- Figure 37: Women's reasons for buying men's clothing, by household income, February 2014
How Men’s Clothing is Acquired
-
- Key points
- Most men select and purchase their own clothing
-
- Figure 38: How men's clothing was acquired, February 2014
- Younger men likely shopping with others
-
- Figure 39: How men's clothing was acquired, by age, February 2014
- Men with higher incomes most likely to have purchased new clothing
-
- Figure 40: How men's clothing was acquired, by household income, February 2014
Who Shops for and Influences Men’s Clothing Purchases
-
- Key points
- Four in 10 married men are influenced by spouse/partner
-
- Figure 41: Who shops for and influences men's clothing purchases, February 2014
- 25-34 year-old men most influenced by others when shopping for clothes
-
- Figure 42: Who shops for and influences men's clothing purchases, by age, February 2014
- Spouse/significant others influence and purchase men’s clothing
-
- Figure 43: Who shops for and influences men's clothing purchases, by household income, February 2014
Men’s Clothing Purchases
-
- Key points
- T-shirts and jeans most acquired men’s clothing items
-
- Figure 44: Clothing bought for self, February 2014
- Incidence of dress and casual clothes decreases as age increases
-
- Figure 45: Clothing bought for self – dress clothes, by age, February 2014
-
- Figure 46: Clothing bought for self – casual clothes, by age, February 2014
- Higher-income men more likely to buy dress clothes
-
- Figure 47: Clothing bought for self – dress clothes, by household income, February 2014
-
- Figure 48: Clothing bought for self – casual clothes, by household income, February 2014
Retailers Shopped for Men’s Clothing
-
- Key points
- In-store shopping more common than online for men’s clothing
-
- Figure 49: Retailers shopped for men’s clothing, February 2014
- Older men least likely to shop at upscale department and specialty stores
-
- Figure 50: Retailers shopped in-store, by age, February 2014
- Middle-income men shop across a variety of retailers
-
- Figure 51: Retailers shopped in-store, by household income, February 2014
Men’s Reasons for Buying Clothing
-
- Key points
- Most men buy clothing to replace old/worn-out items
-
- Figure 52: Men's reasons for buying clothing, February 2014
- Younger men buying for special occasions, new jobs
-
- Figure 53: Men's reasons for buying clothing, by age, February 2014
- Higher-income men influenced by price
-
- Figure 54: Men's reasons for buying clothing, by household income, February 2014
Attitudes toward Men’s Clothing
-
- Key points
- Most men loyal to retailers, dress for comfort
- Shopping behaviors
-
- Figure 55: Men's shopping behaviors, February 2014
- Attitudes toward style
-
- Figure 56: Men's attitudes toward clothing and style, February 2014
- Sources of ideas/inspiration
-
- Figure 57: Where men get ideas/inspiration about clothing and style, February 2014
- Younger men more engaged in clothes shopping compared to older men
-
- Figure 58: Men's attitudes toward clothing and style, by age, February 2014
- Regardless of household income level, men dress for comfort
-
- Figure 59: Men's attitudes toward clothing and style, by household income, February 2014
- 18-24 year-old men likely to be trendsetters
-
- Figure 60: Men's attitudes/opinions about apparel, by age, November 2012-December 2013
Innovations/Improvements Desired When Shopping for Men’s Clothing
-
- Key points
- Men seek styles they like, ease of finding merchandise
-
- Figure 61: Innovations/Improvements desired when shopping for men's clothing, February 2014
- Younger men more likely than older men to be positively influenced
-
- Figure 62: Innovations/Improvements desired when shopping for men's clothing, by age, February 2014
- Finding styles they like would appeal to men of all income levels
-
- Figure 63: Innovations/Improvements desired when shopping for men's clothing, by household income, February 2014
Race and Hispanic Origin
-
- Key points
- Hispanic women likely to buy for spouse/significant other and children
-
- Figure 64: Women’s purchases of men’s clothing, by race/Hispanic origin, February 2014
- Hispanic women are likely to buy men’s clothing on sale
-
- Figure 65: Women's reasons for buying men's clothing, by race/Hispanic origin, February 2014
- Nearly three quarters or more of men shop for clothing for themselves
-
- Figure 66: How men's clothing was acquired, by race/Hispanic origin, February 2014
- Hispanic men are more likely than non-Hispanics to have others shop for them
-
- Figure 67: Who shops for and influences men's clothing purchases, by race/Hispanic origin, February 2014
- Hispanic men shopping across a variety of retail channels
-
- Figure 68: Retailers shopped in-store, by race/Hispanic origin, February 2014
- Non-Hispanics buy clothing to replace old/worn-out items
-
- Figure 69: Men's reasons for buying clothing, by race/Hispanic origin, February 2014
- Hispanic men shop at more stores, interested in style
-
- Figure 70: Men's attitudes toward clothing and style, by race/Hispanic origin, February 2014
- Blacks and Hispanics seek fashion over comfort
-
- Figure 71: Men's attitudes/opinions about apparel, by race/Hispanic origin, November 2012-December 2013
- Hispanics seek more in-store services
-
- Figure 72: Innovations/Improvements desired when shopping for men's clothing, by race/Hispanic origin, February 2014
Appendix – Other Useful Consumer Tables
-
- Women’s purchases of men’s clothing
-
- Figure 73: Men's clothing purchases by females, by marital/relationship status, February 2014
-
- Figure 74: Men's clothing purchases by females, by household size, February 2014
-
- Figure 75: Men's clothing purchases by females, by generations, February 2014
- Women’s reasons for purchasing men’s clothing
-
- Figure 76: Women's reasons for buying men's clothing, by marital/relationship status, February 2014
-
- Figure 77: Women's reasons for buying men's clothing, by household size, February 2014
-
- Figure 78: Women's reasons for buying men's clothing, by generations, February 2014
- How men’s clothing is acquired
-
- Figure 79: How men's clothing was acquired, by marital/relationship status, February 2014
-
- Figure 80: How men's clothing was acquired, by household size, February 2014
-
- Figure 81: How men's clothing was acquired, by generations, February 2014
- Who shops for and influences men’s clothing purchases
-
- Figure 82: Who shops for and influences men's clothing purchases, by marital/relationship status, February 2014
-
- Figure 83: Who shops for and influences men's clothing purchases, by household size, February 2014
-
- Figure 84: Who shops for and influences men's clothing purchases, by presence of children in household, February 2014
-
- Figure 85: Who shops for and influences men's clothing purchases, by employment, February 2014
-
- Figure 86: Who shops for and influences men's clothing purchases, by generations, February 2014
- Retailers shopped for men’s clothing – in-store
-
- Figure 87: Retailers shopped in-store, by marital/relationship status, February 2014
-
- Figure 88: Retailers shopped in-store, by household size, February 2014
-
- Figure 89: Retailers shopped in-store, by presence of children in household, February 2014
-
- Figure 90: Retailers shopped in-store, by employment, February 2014
-
- Figure 91: Retailers shopped in-store, by generations, February 2014
- Retailers shopped for men’s clothing – online
-
- Figure 92: Retailers shopped online, by age, February 2014
-
- Figure 93: Retailers shopped online, by household income, February 2014
-
- Figure 94: Retailers shopped online, by race/Hispanic origin, February 2014
-
- Figure 95: Retailers shopped online, by marital/relationship status, February 2014
-
- Figure 96: Retailers shopped online, by household size, February 2014
-
- Figure 97: Retailers shopped online by presence of children in household, February 2014
-
- Figure 98: Retailers shopped online, by employment, February 2014
-
- Figure 99: Retailers shopped online, by generations, February 2014
- Men’s reasons for buying clothing
-
- Figure 100: Men's reasons for buying clothing, by marital/relationship status, February 2014
-
- Figure 101: Men's reasons for buying clothing, by household size, February 2014
-
- Figure 102: Men's reasons for buying clothing, by presence of children in household, February 2014
-
- Figure 103: Men's reasons for buying clothing, by employment, February 2014
-
- Figure 104: Men's reasons for buying clothing, by generations, February 2014
- Attitudes toward men’s clothing
-
- Figure 105: Men's attitudes toward clothing and style, by marital/relationship status, February 2014
-
- Figure 106: Men's attitudes toward clothing and style, by household size, February 2014
-
- Figure 107: Men's attitudes toward clothing and style, by presence of children in household, February 2014
-
- Figure 108: Men's attitudes toward clothing and style, by employment, February 2014
-
- Figure 109: Men's attitudes toward clothing and style, by generations, February 2014
-
- Figure 110: Men's attitudes/opinions about apparel, by household income, November 2012-December 2013
-
- Figure 111: Men's attitudes/opinions about apparel, by marital status, November 2012-December 2013
- Innovations/improvements desired when shopping for men’s clothing
-
- Figure 112: Innovations/Improvements desired when shopping for men's clothing, by marital/relationship status, February 2014
-
- Figure 113: Innovations/Improvements desired when shopping for men's clothing, by household size, February 2014
-
- Figure 114: Innovations/Improvements desired when shopping for men's clothing, by presence of children in household, February 2014
-
- Figure 115: Innovations/Improvements desired when shopping for men's clothing, by employment, February 2014
-
- Figure 116: Innovations/Improvements desired when shopping for men's clothing, by generations, February 2014
Appendix – Trade Associations
Back to top