Table of Contents
Executive Summary
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- The people
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- Figure 1: Assessment of current financial situation and expectations for 2014, January 2014
- The economy
- Overview of consumer spending
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- Figure 2: Total US consumer expenditure and fan chart forecast at current prices, 2008-18
- The consumer
- Spending habits
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- Figure 3: Past six-month spending habits and plans for spending in the next six months, January 2014
- Changes to spending
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- Figure 4: Perceived changes in spending in 2013 compared to prior years, January 2014
- Spending priorities
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- Figure 5: How extra money is spent, January 2014
- Personal goals for 2014
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- Figure 6: Personal goals in 2014, January 2014
- Health and wellness goals in 2014
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- Figure 7: Health and wellness goals in 2014, January 2014
- What we think
The US in 2014: The People
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- Key points
- Demographic and social trends impacting the population
- Economy may be growing, but “population recession” continues
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- Figure 8: Total US population trends and projections, 2000-19
- Where the growth is
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- Figure 9: US population growth heat map, 2012-13
- General fertility rate and births continue decline – but may have bottomed out
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- Figure 10: General fertility rate (births per 1,000 women), 1909, 1960, 2007, 2012
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- Figure 11: Total number of births in the US, and general fertility rate, 2002-12*
- Age structure and growth projections
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- Figure 12: Total US population distribution, by age, 2009-19
- Race and Hispanic origin: population size and growth projections
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- Figure 13: Share of total US population by race/Hispanic origin, 2009-19
- Diversity in the US continues to increase
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- Figure 14: Total US population growth trends, by race/Hispanic origin, 2009-19, 2009-14, and 2014-19
- Marital status
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- Figure 15: Marital status in the US, by age, 2013
- Household trends
- Household trends, numbers and size
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- Figure 16: Total US households, 2003-13
- Household types
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- Figure 17: Household types in the US, by age of householder, 2013
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- Figure 18: US households by number of persons in household, 2013
- Presence of children in households
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- Figure 19: Total US households by presence of own children, 2003-13
The US in 2014: The Economy
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- Key points
- Economic factors
- GDP and consumption expenditures
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- Figure 20: GDP change from previous period and consumption expenditures, Q1 2007-Q4 2013
- Disposable personal income and personal saving rate
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- Figure 21: Disposable personal income and personal saving rate, 2000-13
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- Figure 22: Disposable personal income change from previous period, January 2007-January 2014
- Personal economics
- Unemployment and underemployment
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- Figure 23: Unemployment and underemployment, January 2007-February 2014
- Labor force participation rate
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- Figure 24: Labor force participation rate, January 2007-February 2014
- Consumer confidence
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- Figure 25: Consumer Sentiment Index, January 2007-February 2014
- Unemployment rate and consumer confidence
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- Figure 26: Consumer confidence and unemployment, annual averages, 2000-13, January-February 2014
- Median household income
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- Figure 27: Median household income in inflation-adjusted dollars, 2002-12
- Income increases
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- Figure 28: Real personal income, January 2000-January 2014
- Homeownership
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- Figure 29: Homeownership rate and change, by age of householder, 2013 versus 2007
- Consumer expenditures
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- Figure 30: Percent change in annual consumer expenditures across 16 categories, 2008-13
Expenditure Overview
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- Key points
- Total US consumer expenditures 2013: category breakout
- Housing
- Transportation
- Food (at home)
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- Figure 31: Total US consumer expenditure by category ($ billion), 2013
- 2013 at a glance
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- Figure 32: Change in consumer expenditure across 16 categories, 2012-13 (est)
- Outlook for the next five years
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- Figure 33: Total US consumer expenditure and fan chart forecast at current prices, 2008-18
- Winners in the next five years
- Leisure and entertainment
- Vacations and tourism
- Technology and communications
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- Figure 34: Consumer categories forecast for stronger growth, at current prices, by % growth, 2013-18
- Slower growth sectors in the next five years
- Household care
- OTC healthcare remedies
- Non-alcoholic beverages
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- Figure 35: Consumer categories forecast for weaker growth, at current prices, by % growth, 2013-18
Food (at home)
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- Key points
- The market for food (at home)
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- Figure 36: Total US consumer expenditure on food (at home) at current prices, 2008-13
- Looking forward: Expenditures are forecast to increase by 18% over the next five years
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- Figure 37: Total US consumer expenditure and fan chart forecast of food (at home) at current prices, 2008-18
- Winners for 2014
- Better-for-you products gain share, but so too do indulgences
- Facing challenges in 2014
- Meat and grain-based products are challenged on a number of fronts
- Changing consumer spending habits
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- Figure 38: Perceived change in spend on in-home food in 2013 compared to prior years, January 2014
- What we think
Dining Out
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- Key points
- Americans overjoyed to be dining out regularly again
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- Figure 39: Total US consumer expenditure on food service (dining out) at current prices, 2008-13
- Looking forward: Restaurant spending slated to grow through 2018
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- Figure 40: Total US consumer expenditure and fan chart forecast of food service (dining out) at current prices, 2008-18
- Winners for 2014
- Fast casual sector expected to see continued gains
- Facing challenges in 2014
- Family/midscale category slows
- Restaurants with questionable practices
- Changing consumer spending habits
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- Figure 41: Perceived change in spend on eating out in 2013 compared to prior years, January 2014
- What we think
Alcoholic Beverages (at home)
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- Key points
- Frugal consumption has benefited category
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- Figure 42: Total US consumer expenditure on alcoholic beverages for at-home consumption at current prices, 2008-13
- Looking forward: Positive, but slow growth projected through 2018
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- Figure 43: Total US consumer expenditure and fan chart forecast of alcoholic beverages for at-home consumption at current prices, 2008-18
- Winners for 2014
- Dark spirits expected to continue to thrive
- Facing challenges in 2014
- Beer catching up
- Changing consumer spending habits
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- Figure 44: Perceived change in spend on alcoholic drinks (in home) in 2013 compared to prior years, January 2014
- What we think
Alcoholic Beverages (out of home)
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- Key points
- On-premise alcohol industry overview
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- Figure 45: Total US consumer expenditure on alcohol (out of home) at current prices, 2008-13
- Looking forward: Spending on alcohol out of home expected to increase
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- Figure 46: Total US consumer expenditure and fan chart forecast of alcoholic beverages (out of home) at current prices, 2008-18
- Winners for 2014
- Limited service and fast casual concepts boost consumption
- Full service restaurants add small plates, cocktails to boost traffic
- Facing challenges in 2014
- Quick serve restaurants
- Family midscale restaurants
- Changing consumer spending habits
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- Figure 47: Perceived change in spend on alcoholic drinks (out of home) in 2013 compared to prior years, January 2014
- What we think
Non-alcoholic Beverages (at home)
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- Key points
- Non-alcoholic beverages grow moderately but steadily
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- Figure 48: Total US consumer expenditure on non-alcoholic beverages at current prices, 2008-13
- Looking forward: Category forecast to grow 12% by 2018
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- Figure 49: Total US consumer expenditure and fan chart forecast of non-alcoholic beverages at current prices, 2008-18
- Winners for 2014
- Energy drinks boost sales
- Coffee sales estimated to grow
- Facing challenges in 2014
- Consumers not sweet on juice
- Changing consumer spending habits
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- Figure 50: Perceived change in spend on non-alcoholic beverages in 2013 compared to prior years, January 2014
- What we think
Beauty and Personal Care
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- Key points
- Beauty and personal care category continues to experience growth
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- Figure 51: Total US consumer expenditure on beauty and personal care at current prices, 2008-13
- Looking forward: Customization, convenience will drive future growth
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- Figure 52: Total US consumer expenditure and fan chart forecast of beauty and personal care at current prices, 2008-18
- Winners for 2014
- Soap, bath and shower products
- Fragrances
- Facing challenges in 2014
- Anti-aging skincare
- Shaving and hair removal
- Changing consumer spending habits
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- Figure 53: Perceived change in spend on beauty products and toiletries in 2013 compared to prior years, January 2014
- What we think
OTC Healthcare Remedies
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- Key points
- Healthy growth of OTC products
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- Figure 54: Total US consumer expenditure on OTC healthcare remedies at current prices, 2008-13
- Looking forward: OTC healthcare remedies forecast to continue growing, slowly
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- Figure 55: Total US consumer expenditure and fan chart forecast of OTC healthcare remedies at current prices, 2008-18
- Winners for 2014
- Vitamins, minerals, and supplements
- Complementary medications
- Cold, flu, and allergy remedies
- Facing challenges in 2014
- Analgesics
- Gastrointestinal remedies
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- Figure 56: Use of probiotics (any agree), July 2010-September 2013
- Changing consumer spending habits
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- Figure 57: Perceived change in spend on healthcare products in 2013 compared to prior years, January 2014
- What we think
Household Care
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- Key points
- Household care market growing slowly
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- Figure 58: Total US consumer expenditure on household care products at current prices, 2008-13
- Looking forward: Further growth for household care category expected
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- Figure 59: Total US consumer expenditure and fan chart forecast of household care products at current prices, 2008-18
- Winners for 2014
- Dishwashing products
- Air fresheners
- Facing challenges in 2014
- Laundry care
- Household paper products
- Changing consumer spending habits
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- Figure 60: Perceived change in spend on household care products in 2013 compared to prior years, January 2014
- What we think
Clothing, Footwear, and Accessories
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- Key points
- Spending on clothing and accessories is on the rise
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- Figure 61: Total US consumer expenditure on clothing, footwear, and accessories at current prices, 2008-13
- Looking forward: spending outlook strong for the next five years
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- Figure 62: Total US consumer expenditure and fan chart forecast of clothing, footwear, and accessories at current prices, 2008-18
- Winners for 2014
- Women’s clothing expected to fare well in 2014 and beyond
- Facing challenges in 2014
- Children’s clothing sees competition from nontraditional sources
- Changing consumer spending habits
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- Figure 63: Perceived change in spend on clothing, footwear and accessories in 2013 compared to prior years, January 2014
- What we think
Technology and Communications
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- Key points
- Consumers consolidate hardware, spend more on service
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- Figure 64: Total US consumer expenditure on technology and communications at current prices, 2008-13
- Looking forward: Steady growth forecast through 2018
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- Figure 65: Total US consumer expenditure and fan chart forecast of technology and communications at current prices, 2008-18
- Winners for 2014
- Internet media streaming and the growth of eSports
- Data is the next frontier for mobile
- Facing challenges in 2014
- Single-purpose hardware struggles to maintain growth
- Declining sales in cable and satellite push for bundles
- Changing consumer spending habits
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- Figure 66: Perceived change in spend on technology and communications in 2013 compared to prior years, January 2014
- What we think
Vacations and Tourism
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- Key points
- Vacations and tourism spending continues rebound from 2009 decline
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- Figure 67: Total US consumer expenditure on vacations and tourism at current prices, 2008-13
- Looking forward: Spending to outpace nearly all sectors through 2018
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- Figure 68: Total US consumer expenditure and fan chart forecast of vacations and tourism at current prices, 2008-18
- Winners for 2014
- Hotels
- Car rentals
- Domestic tourism
- Cruises
- Theme parks
- Facing challenges in 2014
- Airlines
- Changing consumer spending habits
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- Figure 69: Perceived change in spend on vacations in 2013 compared to prior years, January 2014
- What we think
Leisure and Entertainment
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- Key points
- Leisure and entertainment recovered quickly, shows strong growth
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- Figure 70: Total US consumer expenditure on leisure and entertainment at current prices, 2008-13
- Looking forward: leisure and entertainment to outperform all others
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- Figure 71: Total US consumer expenditure and fan chart forecast of leisure and entertainment at current prices, 2008-18
- Winners for 2014
- Sports merchandise and tickets
- Entertainment venues
- Arts and crafts
- Facing challenges in 2014
- Movie theaters
- Casinos and gaming
- Grilling and barbecuing
- Specific demographic contributions
- Family entertainment
- Millennials
- Baby Boomers
- Changing consumer spending habits
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- Figure 72: Perceived change in spend on leisure and entertainment in 2013 compared to prior years, January 2014
- What we think
Home and Garden
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- Key points
- Home and garden spending continues to rise in improving economy
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- Figure 73: Total US consumer expenditure on home and garden at current prices, 2008-13
- Looking forward: Home and garden market poised for further gains
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- Figure 74: Total US consumer expenditure and fan chart forecast of home and garden at current prices, 2008-18
- Winners for 2014
- Major appliances gain from housing recovery, improved confidence
- Small appliances continue to thrive on consumer trends and star products
- Home décor continues steady gains
- Facing challenges in 2014
- Lawn and garden products stall as spending shifts to services
- Changing consumer spending habits
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- Figure 75: Perceived change in spend on home and garden in 2013 compared to prior years, January 2014
- What we think
Transportation
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- Key points
- Vehicle purchases and fuel make up majority of transportation spending
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- Figure 76: Total US consumer expenditure on transportation at current prices, 2008-13
- Looking forward: spending expected to increase 17.5% by 2018
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- Figure 77: Total US consumer expenditure and fan chart forecast of transportation at current prices, 2008-18
- Winners for 2014
- Hybrids and plug-in electric vehicles
- Compact cars and crossovers
- Luxury vehicles
- Facing challenges in 2014
- Motorcycles
- Consumers looking for better fuel efficiency, or alternative-fuel vehicles
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- Figure 78: Reasons for purchasing next vehicle, by gender, November 2013
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- Figure 79: Intent on purchasing an alternative fuel vehicle, by type, November 2013
- What we think
Personal Finance
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- Key points
- Recovery from the recession continues
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- Figure 80: Total US consumer expenditures on financial services at current prices, 2008-13
- Looking forward: Continued strength expected for the industry
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- Figure 81: Total US consumer expenditure and fan chart forecast of personal financial services at current prices, 2008-18
- Winners for 2014
- Advisory services
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- Figure 82: Attitudes toward retirement, by age, September 2013
- Technological sophistication
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- Figure 83: Interest in mobile payment features, by age, March 2013
- Health insurance companies
- Facing challenges in 2014
- Credit unions
- Consumers’ financial priorities for 2014
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- Figure 84: Household financial priorities, February 2014
- What we think
Housing
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- Key points
- Consumers and housing costs
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- Figure 85: Total US consumer expenditures on housing at current prices, 2008-13
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- Figure 86: Annual change in new and existing home sales, 2009-13
- Looking forward: Costs expected to outpace inflation through 2018
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- Figure 87: Total US consumer expenditures and fan chart forecast of housing at current prices, 2008-18
- Short-term demand for housing
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- Figure 88: S&P Case Shiller 20-city home price index, Jan. 1, 2000-Jan. 1, 2014
- Figure 89: Homeownership rate by age, 2007-13
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- Figure 90: Personal goals in 2014 – buy a new home, by age and household income, January 2014
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- Figure 91: Homeowners planning to sell current home and buy a larger home in next two years, by age, December 2013 and 2012
- Rising expectations
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- Figure 92: Median square footage of floor area in new single family homes in the US, 1973-2012
- Increases in mortgage rates
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- Figure 93: Average 30-year fixed mortgage rates, Jan. 5, 2006–Feb. 2, 2014
- What we think
Spending Habits
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- Key points
- Past six-month spending patterns show that savings remains a key goal
- Saving and splurging
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- Figure 94: Past six-month spending and plans for spending in the next six months, January 2014
- The best laid plans …
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- Figure 95: Difference between spending plans for the next six months and past six-month spending, January 2014
- Younger adults are planners, doers; older ones are content with status quo
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- Figure 96: Average of have done in the last six months, plans for the next six months, and have neither done nor plan to do, by age, January 2014
- One in five contemplating a big-ticket purchase in the next 30 days
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- Figure 97: Likelihood of purchasing a big-ticket/medium-ticket item in the next 30 days, July 2012-September 2013
Changes to Spending
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- Key points
- Spending perceptions indicate greater stability for consumers
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- Figure 98: Perceived changes in spending in 2013 compared to prior years, January 2014
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- Figure 99: Difference between perceived to have spent more and spent less in 2013 compared to prior years, January 2014
- Young adults, parents, Hispanics more likely to say they are spending more
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- Figure 100: Perceived changes in spending in 2013 compared to prior years – spent more, by age, January 2014
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- Figure 101: Perceived changes in spending in 2013 compared to prior years – spent more, by presence of children in household, January 2014
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- Figure 102: Perceived changes in spending in 2013 compared to prior years – spent more, by Hispanic origin, January 2014
- Nine in 10 expect stable or increasing costs for the next 30 days
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- Figure 103: Expected spending on household essentials, by household income, July 2012-September 2013
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- Figure 104: Expected spending on household essentials, by race/Hispanic origin, July 2012-September 2013
How Extra Money is Spent
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- Key points
- Top spending priorities are a mix of short-term treats and long-term goals
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- Figure 105: How extra money is spent, January 2014
- Shifting priorities favor spending – not saving
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- Figure 106: How extra money is spent, January 2014, January 2013, and July 2008
- Positive shifts from 2013-14
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- Figure 107: How extra money is spent – greatest increases, January 2014 versus January 2013
- Negative shifts from 2013-14
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- Figure 108: How extra money is spent – greatest declines, January 2014 versus January 2013
- Demographics impact on where consumers choose to spend extra
Financial Situation
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- Key points
- Current situation compared to a year ago
- Improved financial situation is more common than a deteriorating one
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- Figure 109: Assessment of current financial situation, January 2014
- Men and younger adults more likely to report improvements
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- Figure 110: Assessment of current financial situation, by gender and by age, January 2014
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- Figure 111: Assessment of current financial situation, by gender by age, January 2014
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- Figure 112: Assessment of current financial situation, by household income, January 2014
- Alternate measure of comparison shows an even split between better and worse
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- Figure 113: Current financial situation compared with 12 months ago, by household income, July 2012-September 2013
- Race, marital status, impact finances
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- Figure 114: Assessment of current financial situation, by race/Hispanic origin, January 2014
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- Figure 115: Assessment of current financial situation, by marital status, January 2014
- Outlook for 2014
- Confidence and healthy dose of skepticism in the mix for 2014
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- Figure 116: Expectations of financial situation in 2014, January 2014
- People get what they expect, expect what they get
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- Figure 117: Expectations of financial situation in 2014, by current financial situation, January 2014
- Youthful confidence and middle-age malaise
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- Figure 118: Expectations of financial situation in 2014, by age, January 2014
- More goals in 2014 breeds confidence in financial situation … or vice versa
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- Figure 119: Expectations of financial situation in 2014, by number of personal goals in 2014, January 2014
- Optimism for personal finances more likely than pessimism
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- Figure 120: Financial outlook for the next 12 months, by household income, July 2012-September 2013
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- Figure 121: American economy outlook for next 12 months, July 2012-September 2013
Personal Goals in 2014
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- Key points
- Americans may be goal-setting to compensate for poor habits
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- Figure 122: Number of personal goals in 2014 – Will definitely do, January 2014
- Americans are “self” centered in 2014
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- Figure 123: Personal goals in 2014, January 2014
- Women more inclined to look inward while men look outward
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- Figure 124: Personal goals in 2014 – Will definitely do, by gender, January 2014
- An improved financial situation leads to more goal setting
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- Figure 125: Personal goals in 2014 – Will definitely do, by current financial situation, January 2014
Health and Wellness Goals in 2014
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- Key points
- Americans optimistic about adopting a healthy lifestyle
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- Figure 126: Number of health and wellness goals in 2014, January 2014
- Eating more fruits/vegetables, regular exercise top list
- Americans making changes to diet, have tools and plans for more
- Regular exercise is a goal of many but achieved by few
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- Figure 127: The Miami Heat at the White House, January 2014
- Rejuvenation (ie sleep) is a top wellness goal
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- Figure 128: Health and wellness goals in 2014, January 2014
- Women may be more health conscious than men
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- Figure 129: Health and wellness goals in 2014, by gender, January 2014
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- Figure 130: Health and wellness goals in 2014, by age, January 2014
- Regular exercise is not in the picture for about half of Americans
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- Figure 131: Engagement in regular exercise, by gender, age, household income, July 2012-September 2013
- Women, older adults, affluent consumers more likely to watch their diet
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- Figure 132: Presently watching diet, by gender, age, household income, July 2012-September 2013
- Gender differences in dieting may be driven by gender-specific health issues
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- Figure 133: Reasons for watching diet, by gender, July 2012-September 2013
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- Figure 134: Weight Watchers for men website, April 2014
- Figure 135: Attitudes toward diet and health, by gender, July 2012-September 2013
Digital Impact on Shopping
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- Key points
- Two thirds of Americans own a smartphone; four in 10 have a tablet
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- Figure 136: Smartphone and tablet ownership, by gender, age, and household income, January 2014
- Despite high ownership rates, Hispanics are an opportunity
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- Figure 137: Smartphone and tablet ownership, by race/Hispanic origin, January 2014
- Tablets gaining ground, striking the right balance
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- Figure 138: Samsung TV ad, “Galaxy pro series – it can do that,” March 2014
- Smartphone shopping must complement, not compete
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- Figure 139: How smartphones have impacted shopping, January 2014
- Younger consumers look for deals and details
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- Figure 140: How smartphones have impacted shopping, by age, January 2014
- Online shopping to grow as consumers become more connected
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- Figure 141: Online activities, websites visited, in the last 30 days, July 2012-September 2013
- While women hunt for deals, men gather opinions
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- Figure 142: Online activities, websites visited, in the last 30 days, by gender, age, and household income, July 2012-September 2013
- Online shopping: On the rise
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- Figure 143: Attitudes toward the internet, July 2012-September 2013
- Email ads can be effective, shouldn’t hit too close to home
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- Figure 144: How often online advertising leads to a purchase, by type, by gender, July 2012-September 2013
Appendix – Population and Demographic Tables
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- Figure 145: Total US population trends and projections, 2000-19
- Figure 146: Total US population by age, 2009-19
- Figure 147: Total number of births in the US, and fertility rate, 2002-12
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- Figure 148: Total US population by race and Hispanic origin, 2009-19
- Figure 149: Marital status, by age, 2013
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- Figure 150: Total US households, 2003-13
- Figure 151: Household type, by age of householder, 2013
- Figure 152: Total US households, by presence of own children, 2003-13
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- Figure 153: Homeownership rate in the US, by age of householder, 2001-13
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Appendix – Category Expenditures Tables
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- Food (at home)
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- Figure 154: Total US consumer expenditure on food (at home) at current prices, 2008-18
- Figure 155: Total US consumer expenditure on food (at home) at inflation-adjusted prices, 2008-18
- Dining out
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- Figure 156: Total US consumer expenditure on food service (dining out) at current prices, 2008-18
- Figure 157: Total US consumer expenditure on food service (dining out) at current prices, 2008-18
- Alcoholic beverages (at home)
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- Figure 158: Total US consumer expenditure on alcoholic beverages for at-home consumption at current prices, 2008-18
- Figure 159: Total US consumer expenditure on alcoholic beverages for at-home consumption at inflation-adjusted prices, 2008-18
- Alcoholic beverages (out of home)
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- Figure 160: Total US consumer expenditure on alcohol (out of home) at current prices, 2008-18
- Figure 161: Total US consumer expenditure on alcohol (out of home) at inflation-adjusted prices, 2008-18
- Non-alcoholic beverages (at home)
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- Figure 162: Total US consumer expenditure on non-alcoholic beverages at current prices, 2008-18
- Figure 163: Total US consumer expenditure on non-alcoholic beverages at inflation-adjusted prices, 2008-18
- Beauty and personal care
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- Figure 164: Total US consumer expenditure on beauty and personal care at current prices, 2008-18
- Figure 165: Total US consumer expenditure on beauty and personal care at inflation-adjusted prices, 2008-18
- OTC healthcare remedies
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- Figure 166: Total US consumer expenditure on OTC healthcare remedies at current prices, 2008-18
- Figure 167: Total US consumer expenditure on OTC healthcare remedies at inflation-adjusted prices, 2008-18
- Household care
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- Figure 168: Total US consumer expenditure on household care products at current prices, 2008-18
- Figure 169: Total US consumer expenditure on household care products at inflation-adjusted prices, 2008-18
- Clothing, footwear, and accessories
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- Figure 170: Total US consumer expenditure on clothing, footwear, and accessories at current prices, 2008-18
- Figure 171: Total US consumer expenditure on clothing, footwear, and accessories at inflation-adjusted prices, 2008-18
- Technology and communications
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- Figure 172: Total US consumer expenditure on technology and communications at current prices, 2008-18
- Figure 173: Total US consumer expenditure on technology and communications at inflation-adjusted prices, 2008-18
- Vacations and tourism
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- Figure 174: Total US consumer expenditure on vacations and tourism at current prices, 2008-18
- Figure 175: Total US consumer expenditure on vacations and tourism at inflation-adjusted prices, 2008-18
- Leisure and entertainment
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- Figure 176: Total US consumer expenditure on leisure and entertainment at current prices, 2008-18
- Figure 177: Total US consumer expenditure on leisure and entertainment at inflation-adjusted prices, 2008-18
- Home and garden
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- Figure 178: Total US consumer expenditure on home and garden at current prices, 2008-18
- Figure 179: Total US consumer expenditure on home and garden at inflation-adjusted prices, 2008-18
- Transportation
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- Figure 180: Total US consumer expenditure on transportation at current prices, 2008-18
- Figure 181: Total US consumer expenditure on transportation at inflation-adjusted prices, 2008-18
- Personal finance
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- Figure 182: Total US consumer expenditures on financial services at current prices, 2008-18
- Figure 183: Total US consumer expenditures on financial services at inflation-adjusted prices, 2008-18
- Housing
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- Figure 184: Total US consumer expenditures on housing at current prices, 2008-18
- Figure 185: Total US consumer expenditures on housing at inflation-adjusted prices, 2008-18
Appendix – Fan Chart Forecast Methodology
Appendix – Consumer – Spending Habits
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- Figure 186: Past six-month spending habits and plans for spending in the next six months, January 2014
- Have done in the last six months
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- Figure 187: Have done in the last six months, by gender, January 2014
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- Figure 188: Have done in the last six months, by age, January 2014
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- Figure 189: Have done in the last six months, by household income, January 2014
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- Figure 190: Have done in the last six months, by race/Hispanic origin, January 2014
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- Figure 191: Have done in the last six months, by presence of children in household, January 2014
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- Figure 192: Have done in the last six months, by region, January 2014
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- Figure 193: Have done in the last six months, by current financial situation, January 2014
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- Figure 194: Have done in the last six months, by financial situation in 2014, January 2014
- Plan to do in the next six months
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- Figure 195: Plans for spending in the next six months, by gender, January 2014
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- Figure 196: Plans for spending in the next six months, by age, January 2014
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- Figure 197: Plans for spending in the next six months, by household income, January 2014
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- Figure 198: Plans for spending in the next six months, by race/Hispanic origin, January 2014
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- Figure 199: Plans for spending in the next six months, by presence of children in household, January 2014
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- Figure 200: Plans for spending in the next six months, by region, January 2014
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- Figure 201: Plans for spending in the next six months, by current financial situation, January 2014
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- Figure 202: Plans for spending in the next six months, by financial situation in 2014, January 2014
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- Figure 203: Plans for spending in the next six months, by count of personal goals in 2014, January 2014
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- Figure 204: Plans for spending in the next six months, by count of health and wellness goals in 2014, January 2014
- Big-ticket item purchases
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- Figure 205: Likelihood of purchasing a big-ticket item in the next 30 days, July 2012-September 2013
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- Figure 206: Likelihood of purchasing a medium-ticket item in the next 30 days, July 2012-September 2013
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Appendix – Consumer – Changes to Spending
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- Figure 207: Perceived changes in spending in 2013 compared to prior years, January 2014
- Spending more
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- Figure 208: Perceived changes in spending in 2013 compared to prior years – spending more, by age, January 2014
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- Figure 209: Perceived changes in spending in 2013 compared to prior years – spending more, by household income, January 2014
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- Figure 210: Perceived changes in spending in 2013 compared to prior years – spending more, by race/Hispanic origin, January 2014
- Spending on household essentials
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- Figure 211: Expected spending on household essentials, July 2012-September 2013
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- Figure 212: Expected spending on household essentials, by gender, July 2012-September 2013
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- Figure 213: Expected spending on household essentials, by age, July 2012-September 2013
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- Figure 214: Expected spending on household essentials, by race/Hispanic origin, July 2012-September 2013
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- Figure 215: Expected spending on household essentials, by gender, July 2012-September 2013
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Appendix – Consumer – How Extra Money is Spent
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- Figure 216: How extra money is spent, January 2014
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- Figure 217: How extra money is spent, by gender, January 2014
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- Figure 218: How extra money is spent, by age, January 2014
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- Figure 219: How extra money is spent, by household income, January 2014
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- Figure 220: How extra money is spent, by race/Hispanic origin, January 2014
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- Figure 221: How extra money is spent, by presence of children in household, January 2014
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- Figure 222: How extra money is spent, by region, January 2014
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- Figure 223: How extra money is spent, by current financial situation, January 2014
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- Figure 224: How extra money is spent, by financial situation in 2014, January 2014
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- Figure 225: How extra money is spent, by count of personal goals in 2014, January 2014
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- Figure 226: How extra money is spent, by count of health and wellness goals in 2014, January 2014
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Appendix – Consumer – Financial Situation
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- Current compared to a year ago
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- Figure 227: Assessment of current financial situation, January 2014
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- Figure 228: Assessment of current financial situation, by gender, January 2014
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- Figure 229: Assessment of current financial situation, by age, January 2014
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- Figure 230: Assessment of current financial situation, by household income, January 2014
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- Figure 231: Assessment of current financial situation, by race/Hispanic origin, January 2014
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- Figure 232: Assessment of current financial situation, by presence of children in household, January 2014
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- Figure 233: Assessment of current financial situation, by region, January 2014
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- Figure 234: Assessment of current financial situation, by financial situation in 2014, January 2014
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- Figure 235: Current financial situation compared with 12 months ago, July 2012-September 2013
- Outlook for 2014
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- Figure 236: Expectations of financial situation in 2014, January 2014
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- Figure 237: Expectations of financial situation in 2014, by gender, January 2014
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- Figure 238: Expectations of financial situation in 2014, by age, January 2014
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- Figure 239: Expectations of financial situation in 2014, by household income, January 2014
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- Figure 240: Expectations of financial situation in 2014, by race/Hispanic origin, January 2014
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- Figure 241: Expectations of financial situation in 2014, by presence of children in household, January 2014
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- Figure 242: Expectations of financial situation in 2014, by region, January 2014
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- Figure 243: Expectations of financial situation in 2014, by current financial situation, January 2014
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- Figure 244: Financial outlook for the next 12 months, July 2012-September 2013
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- Figure 245: American economy outlook for next 12 months, July 2012-September 2013
- Economic outlook segmentation
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- Figure 246: Economic outlook segmentation, by gender, July 2012-September 2013
- Figure 247: Economic outlook segmentation, by age, July 2012-September 2013
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- Figure 248: Economic outlook segmentation, by race/Hispanic origin, July 2012-September 2013
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- Figure 249: Economic outlook segmentation, by household income, July 2012-September 2013
Appendix – Consumer – Personal Goals in 2014
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- Figure 250: Personal goals in 2014, January 2014
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- Figure 251: Personal goals in 2014 – Will definitely do, by age, January 2014
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- Figure 252: Personal goals in 2014 – Will definitely do, by household income, January 2014
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- Figure 253: Personal goals in 2014 – Will definitely do, by race/Hispanic origin, January 2014
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- Figure 254: Personal goals in 2014 – Will definitely do, by presence of children in household, January 2014
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- Figure 255: Personal goals in 2014 – Will definitely do, by generations, January 2014
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- Figure 256: Personal goals in 2014 – Will definitely do, by region, January 2014
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- Figure 257: Personal goals in 2014 – Will definitely do, by current financial situation, January 2014
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- Figure 258: Personal goals in 2014 – Will definitely do, by financial situation in 2014, January 2014
- Engagement in regular exercise
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- Figure 259: Engagement in regular exercise, July 2012-September 2013
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- Figure 260: Engagement in regular exercise, by gender, age, household income, July 2012-September 2013
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- Figure 261: Engagement in regular exercise, by race/Hispanic origin, July 2012-September 2013
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Appendix – Consumer – Health and Wellness Goals in 2014
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- Figure 262: Health and wellness goals in 2014, January 2014
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- Figure 263: Health and wellness goals in 2014, by household income, January 2014
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- Figure 264: Health and wellness goals in 2014, by race/Hispanic origin, January 2014
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- Figure 265: Health and wellness goals in 2014, by presence of children in household, January 2014
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- Figure 266: Health and wellness goals in 2014, by region, January 2014
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- Figure 267: Health and wellness goals in 2014, by current financial situation, January 2014
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- Figure 268: Health and wellness goals in 2014, by financial situation in 2014, January 2014
- Presently watching diet and reasons for watching
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- Figure 269: Presently watching diet, July 2012-September 2013
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- Figure 270: Presently watching diet, by gender, age, household income, July 2012-September 2013
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- Figure 271: Presently watching diet, by race/Hispanic origin, July 2012-September 2013
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- Figure 272: Reasons for watching diet, by gender, July 2012-September 2013
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- Figure 273: Reasons for watching diet, July 2012-September 2013
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- Figure 274: Reasons for watching diet, by age, July 2012-September 2013
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- Figure 275: Reasons for watching diet, by race/Hispanic origin, July 2012-September 2013
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- Figure 276: Reasons for watching diet, by household income, July 2012-September 2013
- Attitudes toward diet and health
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- Figure 277: Attitudes toward diet and health, July 2012-September 2013
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- Figure 278: Attitudes toward diet and health, by gender, July 2012-September 2013
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- Figure 279: Attitudes toward diet and health, by age, July 2012-September 2013
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- Figure 280: Attitudes toward diet and health, by race/Hispanic origin, July 2012-September 2013
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- Figure 281: Attitudes toward diet and health, by household income, July 2012-September 2013
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Appendix – Consumer – Smartphone and Tablet Ownership
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- Figure 282: Smartphone and tablet ownership, by gender, age, and household income, January 2014
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- Figure 283: Smartphone and tablet ownership, by race/Hispanic origin, January 2014
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- Figure 284: Smartphone and tablet ownership, by demographics, January 2014
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Appendix – Consumer – Digital Impact on Shopping
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- How smartphones have impacted shopping
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- Figure 285: How smartphones have impacted shopping, January 2014
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- Figure 286: How smartphones have impacted shopping, by gender, January 2014
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- Figure 287: How smartphones have impacted shopping, by household income, January 2014
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- Figure 288: How smartphones have impacted shopping, by race/Hispanic origin, January 2014
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- Figure 289: How smartphones have impacted shopping, by presence of children in household, January 2014
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- Figure 290: How smartphones have impacted shopping, by region, January 2014
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- Figure 291: How smartphones have impacted shopping, by current financial situation, January 2014
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- Figure 292: How smartphones have impacted shopping, by financial situation in 2014, January 2014
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- Figure 293: How smartphones have impacted shopping, by count of personal goals in 2014, January 2014
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- Figure 294: How smartphones have impacted shopping, by count of health and wellness goals in 2014, January 2014
- Past 30-day online activities
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- Figure 295: Online activities, websites visited, in the last 30 days, July 2012-September 2013
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- Figure 296: Online activities, websites visited, in the last 30 days, by gender, age, and household income, July 2012-September 2013
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- Figure 297: Online activities, websites visited, in the last 30 days, by race/Hispanic origin, July 2012-September 2013
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- Figure 298: How often online advertising leads to a purchase, by type, by gender, July 2012-September 2013
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- Figure 299: How often online advertising leads to a purchase, by type, by age, July 2012-September 2013
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- Figure 300: How often online advertising leads to a purchase, by type, by race/Hispanic origin, July 2012-September 2013
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- Figure 301: How often online advertising leads to a purchase, by type, by household income, July 2012-September 2013
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- Figure 302: Belongs to or visits social media/networking sites, by gender, age, and household income, July 2012-September 2013
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- Figure 303: Belongs to or visits social media/networking sites, by race/Hispanic origin, July 2012-September 2013
- Attitudes toward the internet
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- Figure 304: Attitudes toward the internet, July 2012-September 2013
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- Figure 305: Attitudes toward the internet, by gender, July 2012-September 2013
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- Figure 306: Attitudes toward the internet, by age, July 2012-September 2013
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- Figure 307: Attitudes toward the internet, by race/Hispanic origin, July 2012-September 2013
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- Figure 308: Attitudes toward the internet, by household income, July 2012-September 2013
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