“Death is becoming less of a taboo and the majority of over-50s are open to discussing their end-of-life wishes with their loved ones. Financial brands would benefit from promoting more open conversations about people’s end-of-life requirements, whilst taking into account the often sensitive nature of the subject.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Involvement in Funeral Arrangements
The Consumer – Willingness to Discuss Funeral Wishes
The Consumer – How Prepared are People for their Funeral
The Consumer – Funeral Wishes
The Consumer – Attitudes to Funeral Costs and Impact on Family
Brand/Company
Brand/Company
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Companies and Services
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The Consumer – Demographic Overview
Appendix – The Consumer – Involvement in Funeral Arrangements
Appendix – The Consumer – Willingness to Discuss Funeral Wishes
Appendix – The Consumer – How Prepared are People for their Funeral
Appendix – The Consumer – Funeral Wishes
Appendix – The Consumer – Attitudes to Funeral Costs and Impact on Family
4th November 2015
“Raising awareness about the total potential cost of dying as well as about any projected future increases would avoid any shocks, especially when the family is grieving.” 
17th February 2015
“New services, like Facebook’s ‘Legacy Contact’ and Planned Departure allow family and friends to preserve and celebrate the digital memories of their close ones.”
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Overcoming the perception that talking about funerals is a taboo
