Table of Contents
Introduction
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- Key themes of the report
- Definition
- Data sources
- Abbreviations
Executive Summary
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- The market
- Forecast
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- Figure 1: Indexed total grocery retail sales, IoI, NI and RoI, 2008-18
- Market factors
- Growth in Irish consumers buying groceries online
- Elderly consumers to become a key, but challenging market
- Weak personal finances influencing purchase decision
- Food prices rising faster than the rate of CPI inflation
- Accusations of misleading consumers could undermine supermarkets’ efforts
- Companies, brands and innovations
- The consumer
- Tesco the supermarket of choice for grocery shopping
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- Figure 2: Which retailers consumers visited in the last month for their main grocery shopping, NI and RoI, November 2013
- Children an influence on household grocery spending
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- Figure 3: Average amount spent on groceries per week, NI, November 2013
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- Figure 4: Average amount spent on groceries per week, RoI, November 2013
- Supermarket cafés and restaurants popular with Irish consumers
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- Figure 5: Services bought from grocery retailers in the last 12 months, NI and RoI, November 2013
- Food wastage a key issue for Irish consumers
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- Figure 6: Agreement with statements relating to grocery retailing, NI and RoI, November 2013
- What we think
Issues in the Market
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- What is the value of the grocery retailing market in Ireland?
- Where are Irish consumers doing their main grocery shopping?
- How have Irish consumers’ shopping habits changed?
- What role is online playing in the grocery retailing sector?
- What types of non-foodservice do Irish consumers purchase from grocery retailers?
Trend Application
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- Trend: The Nouveau Poor
- Trend: Accentuate the Negative
- Mintel Futures: Old Gold
Market Overview
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- Key points
- Online grocery shopping sees growth in 2013
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- Figure 7: Groceries (for home delivery) bought online in the last 12 months, NI and RoI, 2011-13
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- Figure 8: Average number of actual weekly hours of work in main job, full- and part-time employees, UK (including NI) and RoI, 2012 and 2013
- Ageing population presents new challenges to grocery retailers
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- Figure 9: Population, by age, RoI, 2011 and 2026
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- Figure 10: Population, by age, NI, 2012 and 2024
- Weak personal finances contributing to growth of value and own-label ranges
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- Figure 11: How consumers rate their current financial situation, NI and RoI, November 2013
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- Figure 12: Average quarterly disposable income, UK and NI, Q3 2010-13
- Rising food prices a concern for cash-constrained consumers
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- Figure 13: Average yearly food price inflation vs. overall consumer price index (CPI), RoI, 2010-13
- Figure 14: Average yearly wage growth and food price inflation vs. overall consumer price index (CPI), UK (including NI), 2010-13
- Supermarkets accused of misleading consumers over multibuy promotions
Competitive Context
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- Key points
- Mixed picture for independents in Ireland
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- Figure 15: Consumers visiting an independent retailer/greengrocer/butcher etc. in the last month for top-up shopping, NI and RoI, 2012 and 2013
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- Figure 16: Top five speciality food stores consumers visit once a week, NI and RoI, February 2012
- Irish foodservice sector to grow in 2013
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- Figure 17: Estimated value of the Irish foodservice market (at consumer prices), IoI, NI and RoI, 2008-18
- Figure 18: Frequency consumers have eaten breakfast, lunch and dinner out of home (eg in cafés, restaurants, sandwich shops) in the last 3 months, RoI and NI, May 2013
Market Size and Forecast
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- Key points
- Moderate growth for the Irish grocery market in 2013
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- Figure 19: Estimated total grocery retail sales (excluding non-food items), IoI, NI and RoI, 2008-18
- Own-label grocery sales to continue increasing in 2013
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- Figure 20: Estimated own-label grocery retail sales (excluding non-food items), IoI, NI and RoI, 2008-18
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- Figure 21: Market value of own-label food products vs. the total grocery market (excluding non-food items), all-Ireland, 2008-18
Strengths and Weaknesses
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- Strengths
- Weaknesses
Companies and Innovations
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- Key points
- Examples of innovation
- The shop of the future?
- iBeacon launched at US grocery retailers
- Sam’s Club introduces Freeosk
- SuperValu adopts world’s first national DNA TraceBack programme
- Company profiles
- Aldi (RoI only)
- Asda (NI only)
- Centra
- Costcutter
- Dunnes
- Iceland
- Lidl
- Londis
- Mace (NI)
- Mace (RoI)
- Marks & Spencer
- Sainsbury’s (NI only)
- Spar (NI only)
- Spar (RoI only)
- Superquinn (RoI only)
- SuperValu
- Tesco
- The Co-operative (NI only)
The Consumer – Where Do Irish Consumers Shop?
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- Key points
- Irish consumers do main grocery shopping in Tesco
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- Figure 22: Which retailers consumers visited in the last month for their main grocery shopping, NI and RoI, November 2013
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- Figure 23: Consumers visiting Asda, Sainsbury’s and Tesco in the last month for their main grocery shopping, by social class, NI, November 2013
- Cost pressure working to advantage of hard discounters
- Fewer Irish consumers doing main grocery shopping at Tesco
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- Figure 24: Consumers visiting Tesco in the last month for their main grocery shopping, NI and RoI, 2012 and 2013
- Irish women a key market for Tesco
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- Figure 25: Consumers visiting Tesco in the last month for their main grocery shopping, by gender, NI and RoI, 2012 and 2013
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- Figure 26: Consumers visiting Aldi and Lidl in the last month for their main grocery shopping, by gender, NI and RoI, 2012 and 2013
- Consumers topping up at discount and multiple retailers
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- Figure 27: Which retailers consumers visited in the last month for top-up grocery shopping, NI and RoI, November 2013
- Independent retailers and convenience stores also popular for top-up shopping
- Rural consumers most likely to top up at SuperValu
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- Figure 28: Consumers visiting SuperValu in the last month for top-up grocery shopping, by location, NI and RoI, November 2013
- NI consumers top-up shopping at Aldi despite retailer not operating in the region
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- Figure 29: Consumers visiting Aldi in the last month for top-up grocery shopping, by gender and age, NI and RoI, November 2013
The Consumer – Average Weekly Expenditure on Groceries
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- Key points
- NI consumers spending £46-£60 per week on groceries
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- Figure 30: Average amount spent on groceries per week, NI, November 2013
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- Figure 31: Average spend on groceries per week, for £46-£50, £51-£60 and £101 or more, by gender and age, NI, November 2013
- Average grocery spend €90-€104 in RoI
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- Figure 32: Average amount spent on groceries per week, RoI, November 2013
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- Figure 33: Consumers spending €90-€104 on groceries per week, by presence of children in the household, RoI, November 2013
The Consumer – Non-Grocery Services Purchased From Grocery Retailers
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- Key points
- Café/restaurant tops non-grocery services in Ireland
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- Figure 34: Services bought from grocery retailers in the last 12 months, NI and RoI, November 2013
- Supermarket cafés and restaurants appeal to married consumers
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- Figure 35: Consumers purchasing from a grocery retailer’s café/restaurant in the last 12 months, by marital status, NI and RoI, November 2013
- NI students among most likely to purchase mobile phone services
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- Figure 36: Consumers purchasing mobile phone services from a grocery retailer in the last 12 months, by work status, NI and RoI, November 2013
- Consumers would consider buying utility services and broadband from grocery retailers
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- Figure 37: Services consumers would consider buying from grocery retailers in the near future, NI and RoI, November 2013
- Irish men most likely to consider purchasing utility services
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- Figure 38: Consumers that would consider buying utility services (eg gas, electricity) from a grocery retailer in the near future, by gender and age, NI and RoI, November 2013
- Employed consumers most likely to consider buying broadband services from grocery retailers
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- Figure 39: Consumers that would consider buying broadband from a grocery retailer in the near future, by work status, NI and RoI, November 2013
The Consumer – Attitudes towards Grocery Retailing
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- Key points
- Irish consumers more aware of food wastage
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- Figure 40: Agreement with statements relating to grocery retailing, NI and RoI, November 2013
- RoI women most aware of food wastage
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- Figure 41: Agreement with the statement ‘I have become more aware of the food I waste’, by gender and age, NI and RoI, November 2013
- Irish consumers sceptical about special offers
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- Figure 42: Agreement with statements relating to special offers when grocery shopping, by gender, NI and RoI, November 2013
- Irish consumers prefer retailers with loyalty cards
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- Figure 43: Agreement with the statement ‘I prefer to shop at a store with a loyalty scheme’, by work status, NI and RoI, November 2013
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- Figure 44: Grocery retailers’ loyalty cards or reward schemes used by consumers, NI and RoI, February 2012
- Consumers ‘trading down’ to save money
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- Figure 45: Agreement with statements relating to grocery shopping, by gender, NI and RoI, November 2013
Appendix
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- NI Toluna data
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- Figure 46: Which retailers consumers visited in the last month for their main grocery shopping, by demographics, NI, November 2013
- Figure 47: Which retailers consumers visited in the last month for their main grocery shopping, by demographics, NI, November 2013 (continued)
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- Figure 48: Which retailers consumers visited in the last month for their main grocery shopping, by demographics, NI, November 2013 (continued)
- Figure 49: Which retailers consumers visited in the last month for their main grocery shopping, by demographics, NI, November 2013 (continued)
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- Figure 50: Which retailers consumers visited in the last month for top-up grocery shopping, by demographics, NI, November 2013
- Figure 51: Which retailers consumers visited in the last month for top-up grocery shopping, by demographics, NI, November 2013 (continued)
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- Figure 52: Which retailers consumers visited in the last month for top-up grocery shopping, by demographics, NI, November 2013 (continued)
- Figure 53: Which retailers consumers visited in the last month for top-up grocery shopping, by demographics, NI, November 2013 (continued)
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- Figure 54: Average amount spent on groceries per week, by demographics, NI, November 2013
- Figure 55: Average amount spent on groceries per week, by demographics, NI, November 2013 (continued)
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- Figure 56: Agreement with statements relating to grocery shopping, by demographics, NI, November 2013
- Figure 57: Agreement with statements relating to grocery shopping, by demographics, NI, November 2013 (continued)
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- Figure 58: Agreement with statements relating to grocery shopping, by demographics, NI, November 2013 (continued)
- Figure 59: Services bought from grocery retailers in the last 12 months, by demographics, NI, November 2013
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- Figure 60: Services bought from grocery retailers in the last 12 months, by demographics, NI, November 2013 (continued)
- Figure 61: Services consumers would consider buying from grocery retailers in the near future, by demographics, NI, November 2013
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- Figure 62: Services consumers would consider buying from grocery retailers in the near future, by demographics, NI, November 2013 (continued)
- Figure 63: Services consumers would consider buying from grocery retailers in the near future, by demographics, NI, November 2013 (continued)
- RoI Toluna data
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- Figure 64: Which retailers consumers visited in the last month for their main grocery shopping, by demographics, RoI, November 2013
- Figure 65: Which retailers consumers visited in the last month for their main grocery shopping, by demographics, RoI, November 2013 (continued)
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- Figure 66: Which retailers consumers visited in the last month for their main grocery shopping, by demographics, RoI, November 2013 (continued)
- Figure 67: Which retailers consumers visited in the last month for their main grocery shopping, by demographics, RoI, November 2013 (continued)
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- Figure 68: Which retailers consumers visited in the last month for top-up grocery shopping, by demographics, RoI, November 2013
- Figure 69: Which retailers consumers visited in the last month for top-up grocery shopping, by demographics, RoI, November 2013 (continued)
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- Figure 70: Which retailers consumers visited in the last month for top-up grocery shopping, by demographics, RoI, November 2013 (continued)
- Figure 71: Which retailers consumers visited in the last month for top-up grocery shopping, by demographics, RoI, November 2013 (continued)
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- Figure 72: Average amount spent on groceries per week, by demographics, RoI, November 2013
- Figure 73: Average amount spent on groceries per week, by demographics, RoI, November 2013 (continued)
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- Figure 74: Agreement with statements relating to grocery shopping, by demographics, RoI, November 2013
- Figure 75: Agreement with statements relating to grocery shopping, by demographics, RoI, November 2013 (continued)
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- Figure 76: Agreement with statements relating to grocery shopping, by demographics, RoI, November 2013 (continued)
- Figure 77: Services bought from grocery retailers in the last 12 months, by demographics, RoI, November 2013
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- Figure 78: Services bought from grocery retailers in the last 12 months, by demographics, RoI, November 2013 (continued)
- Figure 79: Services consumers would consider buying from grocery retailers in the near future, by demographics, RoI, November 2013
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- Figure 80: Services consumers would consider buying from grocery retailers in the near future, by demographics, RoI, November 2013 (continued)
- Figure 81: Services consumers would consider buying from grocery retailers in the near future, by demographics, RoI, November 2013 (continued)
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