Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Market overview
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- Figure 1: Percentage of US adults who attended a performing arts activity, by type, 2008 versus 2012
- The market – Concerts
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- Figure 2: North American concert ticket forecast and fan chart forecast, at current prices, 2008-18
- Market drivers
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- Figure 3: Average ticket price for the top 100 grossing tours in North America, 2002-12
- Segmentation – Concerts US
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- Figure 4: Share of US concert tickets sold among top venues, by venue type, 2012
- Arenas
- Amphitheaters
- Theaters
- Clubs
- Stadiums/Festivals
- Leading companies
- The consumer
- Younger adults are key audience for most live entertainment venues
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- Figure 5: Visited any live entertainment venue in the last 12 months, October 2013
- Purchasing a ticket increases perceived value
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- Figure 6: Attendance at paid versus free events, October 2013
- Live event junkies
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- Figure 7: Frequency of attending live entertainment events compared to one to two years ago, by five+ paid and free event goers, October 2013
- Most live event goers buy tickets from Ticketmaster
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- Figure 8: Top methods used to purchase tickets to a live entertainment event, October 2013
- What we think
Issues and Insights
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- Is too much focus placed on amenities for premium customers?
- The issues:
- The implications:
- Can regional/local venues compete with Live Nation and AEG and their stable of stars?
- The issues:
- The implications:
- Are today’s ticket prices sustainable?
- The issues:
- The implications:
- Can the live experience be enhanced?
- The issues:
- The implications:
Trend Application
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- Inspire trend: Experience Is All
- Inspire trend: Locavore
- Mintel futures: Human
Market Size and Forecast: Concerts – North America
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- Key points
- Big old names drive concert ticket revenues
- Higher ticket prices lead to revenue growth
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- Figure 9: Total North American concert ticket revenues and forecast, at current prices, 2008-18
- Figure 10: Total North American concert ticket revenues and forecast, at inflation-adjusted prices, 2008-18
- Fan chart forecast
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- Figure 11: North American concert ticket forecast and fan chart forecast, at current prices, 2008-18
Market Drivers
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- Key points
- Higher ticket prices
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- Figure 12: Average ticket price for the top 100 grossing tours in North America, 2002-12
- Major tour success or failure
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- Figure 13: Ticket grosses for the top 100 North American tours, at current prices, 2007-12
- Sponsorships
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- Figure 14: Brand sponsorship for festivals, tours and music venues, 2006-13
- Staying power
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- Figure 15: North America’s top 15 grossing tours of all-time, year-end 2012
- Festivals
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- Figure 16: Select music festivals in the US, 2013
Segment Overview
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- Key points
- Local venues account for much performing arts attendance
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- Figure 17: Percentage of US adults who attended an art exhibit, performing arts event (music, dance, theater), by venue, 2012
- Leading performing arts category performance suffers
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- Figure 18: Percentage of US adults who attended a performing arts activity, by type, 2008 versus 2012
Segment Overview: Concerts – US
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- More than 40 million concert tickets sold by leading venues in 2012
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- Figure 19: US concert tickets sold among top venues, by venue type, 2010 and 2012
Concert Segment Performance: Arenas – US
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- Key points
- Top 50 arenas in US sold more than 13.5 million concert tickets in 2012
- Arenas adding array of cutting-edge amenities
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- Figure 20: Top 10 US arenas per tickets sold, 2012
Concert Segment Performance: Amphitheaters – US
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- Key points
- Beautiful locales produce beautiful music
- Concert ticket sales at amphitheaters in the US are down 2010-12
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- Figure 21: Top 10 US amphitheaters per tickets sold, 2012
Concert Segment Performance: Theaters – US
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- Key points
- Radio City sparkles
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- Figure 22: Top 10 US theaters per tickets sold, 2012
Concert Segment Performance: Clubs – US
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- Key points
- The top 50 clubs in the US sold over 5 million concert tickets in 2012
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- Figure 23: Top 10 US clubs per tickets sold, 2012
Concert Segment Performance: Outdoor Venues – US
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- Key points
- Stadiums: Big shows and equally big events
- At festivals, the music is just part of the entire experience
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- Figure 24: Top 10 US outdoor stadium/festival sites per tickets sold, 2012
Leading Companies
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- Key points
- Overview
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- Figure 25: Live Nation – worldwide number of venues, by type owned, leased, booking rights, or equity interest, Dec. 31, 2012
- AEG Worldwide/AEG Live
- SMG Worldwide Entertainment and Convention Center
- C3 Presents
Innovations and Innovators
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- Kid Rock: Foregoing performance fees for share of proceeds
- Met Opera – live in HD – making opera affordable for the masses
- Live music streaming: Greater exposure for live acts
- Enhancing in-venue experiences with a mobile app
Marketing Strategies
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- Key points
- Vertically integrated behemoths leverage in-house resources
- Traditional media and internet counterparts
- Sponsorships
- Websites, mobile apps, streaming services, stores
- Social media
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- Figure 26: Selected band/performer Facebook, Twitter, and YouTube likes, followers, subscribers, November 2013
Past 12-Month Entertainment Venue Attendance
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- Key points
- Two thirds of adults attended a live entertainment event in the past year
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- Figure 27: Entertainment venues visited in the last 12 months, October 2013
- Men more likely to visit music clubs, bars, and sports arenas
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- Figure 28: Entertainment venues visited in the last 12 months, by gender, October 2013
- Younger adults are key audience for most live entertainment venues
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- Figure 29: Entertainment venues visited in the last 12 months, by age, October 2013
- Event attendance correlates with income
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- Figure 30: Entertainment venues visited in the last 12 months, by household income, October 2013
Number of Live Entertainment Events Attended
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- Key points
- More adults attended paid events than free events
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- Figure 31: Attendance at paid versus free events among those who attended in the last 12 months, October 2013
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- Figure 32: Attendance at paid versus free events among those who attended in the last 12 months, by venue, October 2013
- Free event attendance does not correlate with income
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- Figure 33: average number of live entertainment events attended in last 12 months, by household income, October 2013
Frequency of Attending Live Entertainment Events
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- Key points
- Attendance frequency unchanged for half of entertainment event goers
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- Figure 34: Frequency of attending live entertainment events compared to one to two years ago, by age, October 2013
- Adults 18-34 attend more often now compared with two years ago
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- Figure 35: Frequency of attending live entertainment events compared to one to two years ago, by age, October 2013
- Attendance at live events is trending downward for low-income adults
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- Figure 36: Frequency of attending live entertainment events compared to one to two years ago, by household income, October 2013
- More than half of frequent attendees are live event junkies
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- Figure 37: Frequency of attending live entertainment events compared to one to two years ago, by paid and free event goers, October 2013
Types of Live Entertainment Events Attended/Planning to Attend
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- Key points
- Most likely attended events are concerts
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- Figure 38: Types of live entertainment events attended and planning to attend, October 2013
- Few notable differences in live event attendance based on gender
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- Figure 39: Types of live entertainment events attended in the last 12 months, by gender, October 2013
- Income plays a part in theater and opera attendance
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- Figure 40: Types of live entertainment events attended in the last 12 months, by household income, October 2013
- Frequent event goers have wide range of tastes
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- Figure 41: Types of live entertainment events attended in the last 12 months, by paid event goers, October 2013
Methods of Purchasing Tickets to Live Entertainment Events
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- Key points
- Most purchase tickets through Ticketmaster or phone
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- Figure 42: Method most often used to purchase tickets to a live entertainment event, October 2013
- All age groups turn to Ticketmaster
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- Figure 43: Method most often used to purchase tickets to a live entertainment event, by age, October 2013
- Lower-income adults more likely to buy tickets at the door
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- Figure 44: Method most often used to purchase tickets to a live entertainment event, by household income, October 2013
Factors that Encourage Live Event Attendance
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- Key points
- Variety is the spice of life
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- Figure 45: Factors that encourage more frequent live event attendance, by age, October 2013
- Frequent live event attendees want greater selection
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- Figure 46: Factors that encourage more frequent live event attendance, by frequency of attending live entertainment events, October 2013
Entertainment Venue Advertising and Purchase Decisions
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- Key points
- Most adults notice an ad or promotion at a live entertainment venue
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- Figure 47: Entertainment venue advertising seen and impact on purchasing, October 2013
- Men are more likely than women to notice venue advertising
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- Figure 48: Entertainment venue advertising seen, by gender, October 2013
- Young adults much more likely than older adults to notice ad/promotions
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- Figure 49: Entertainment venue advertising seen, by age, October 2013
- Adults who notice discounts for future performances take advantage
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- Figure 50: Specific types of entertainment venue advertising that encouraged later purchase, by gender, October 2013
- Adults with children take advantage of products/service promotions
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- Figure 51: Specific types of entertainment venue advertising that encouraged later purchase, by presence of children in the household, October 2013
Race and Hispanic Origin
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- Key points
- Past 12 month entertainment venue attendance
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- Figure 52: Entertainment venues visited in the last 12 months, by race/Hispanic origin, October 2013
- Frequency of attending live entertainment events
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- Figure 53: Frequency of attending live entertainment events compared to one to two years ago, by race/Hispanic origin, October 2013
- Type of live entertainment events attended
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- Figure 54: Types of live entertainment events attended in the last 12 months, by race/Hispanic origin, October 2013
- Factors that encourage live event attendance
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- Figure 55: Factors that encourage more frequent live event attendance, by race/Hispanic origin, October 2013
- Entertainment venue advertising and purchase decisions
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- Figure 56: Entertainment venue advertising seen, by race/Hispanic origin, October 2013
Teens
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- Key points
- Most teens have attended a live performance event in the last 12 months
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- Figure 57: Types of live performances teens attended in the last 12 months, by gender, May 2012-June 2013
- Teens 15-17 are more likely than younger teens to have gone to a concert
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- Figure 58: Types of live performances teens attended in the last 12 months, by age, May 2012-June 2013
- Teen girls show greater interest than teen boys in live theater and dance
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- Figure 59: Types of performances teen event-goers attended in the last 12 months, by gender, May 2012-June 2013
- Older teens drawn to rock concerts; to other live events, not so much
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- Figure 60: Types of performances teen event-goers attended in the last 12 months, by age, May 2012-June 2013
Appendix – Other Useful Consumer Tables
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- Past 12-month entertainment venue attendance
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- Figure 61: Types of entertainment venues visited among those who attended in the last 12 months, by age, October 2013
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- Figure 62: Frequency of attending live entertainment events compared to one to two years ago, by gender, October 2013
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- Figure 63: Frequency of attending live entertainment events compared to one to two years ago, by generation, October 2013
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- Figure 64: Total number of live entertainment events attended in the last 12 months, October 2013
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- Figure 65: Types of live entertainment events attended in the last 12 months, by age, October 2013
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- Figure 66: Types of live entertainment events attended in the last 12 months, by free event goers, October 2013
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- Figure 67: Types of live entertainment events attended in the last 12 months, by frequency of attending live entertainment events, October 2013
- Types of live entertainment attended/planning to attend
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- Figure 68: Types of live entertainment events planning to attend in the next 12 months, October 2013
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- Figure 69: Types of live entertainment events planning to attend in the next 12 months, by gender, October 2013
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- Figure 70: Types of live entertainment events planning to attend in the next 12 months, by age, October 2013
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- Figure 71: Types of live entertainment events planning to attend in the next 12 months, by household income, October 2013
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- Figure 72: Types of live entertainment events planning to attend in the next 12 months, by race/Hispanic origin, October 2013
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- Figure 73: Types of live entertainment events planning to attend in the next 12 months, by paid event goers, October 2013
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- Figure 74: Types of live entertainment events planning to attend in the next 12 months, by free event goers, October 2013
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- Figure 75: Types of live entertainment events planning to attend in the next 12 months, by frequency of attending live entertainment events, October 2013
- Method of purchase
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- Figure 76: Method most often used to purchase tickets to a live entertainment event, by gender, October 2013
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- Figure 77: Method most often used to purchase tickets to a live entertainment event, by paid event goers, October 2013
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- Figure 78: Method most often used to purchase tickets to a live entertainment event, by free event goers, October 2013
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- Figure 79: Method most often used to purchase tickets to a live entertainment event, by frequency of attending live entertainment events, October 2013
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- Figure 80: Factors that encourage more frequent live event attendance, by gender, October 2013
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- Figure 81: Factors that encourage more frequent live event attendance, by household income, October 2013
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- Figure 82: Entertainment venue advertising seen and impact on purchasing, October 2013
- Advertising seen
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- Figure 83: Entertainment venue advertising seen, by household income, October 2013
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- Figure 84: Entertainment venue advertising seen, by paid event goers, October 2013
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- Figure 85: Entertainment venue advertising seen, by free event goers, October 2013
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- Figure 86: Entertainment venue advertising seen, by frequency of attending live entertainment events, October 2013
- Encouraged purchase – any seen
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- Figure 87: Entertainment venue advertising that encouraged later purchase, by gender, October 2013
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- Figure 88: Entertainment venue advertising that encouraged later purchase, by age, October 2013
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- Figure 89: Entertainment venue advertising that encouraged later purchase, by household income, October 2013
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- Figure 90: Entertainment venue advertising that encouraged later purchase, by race/Hispanic origin, October 2013
Appendix – Trade Associations
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