Table of Contents
Introduction
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- Definition
- Excluded
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Total value sales of fruit juice, juice drinks and smoothies, by segment, 2010-12
- Forecast
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- Figure 2: Total UK value sales of fruit juice, juice drinks and smoothies, 2008-18
- Market factors
- Ingredient inflation continues to put pressure on the market
- Fruit juice and smoothies under fire for their sugar content
- Demographic changes represent both opportunities and threats
- Companies, brands and innovation
- Coca-Cola remains the clear leader in 2012/13
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- Figure 3: Leading manufacturers’ shares in the UK’s off-trade fruit juice, juice drinks and smoothies market, by value, 2011/12* and 2012/13**
- Brands continue to dominate NPD activity
- Advertising spend fell by 19% over 2011-12
- The consumer
- Four in five adults drink fruit juice, juice drink and smoothies
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- Figure 4: Frequency of drinking fruit juice, juice drinks and smoothies in the last three months, by segment, August 2013
- Refreshment and health are key motives to drink fruit juice, juice drinks and smoothies
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- Figure 5: Reasons for drinking fruit juice, juice drinks and smoothies in the last three months, August 2013
- Three in four users see fruit juice as part of a healthy diet
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- Figure 6: Users’ attitudes towards fruit juice and smoothies, August 2013
- Sugar content of juice drinks remains an issue
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- Figure 7: Users’ attitudes towards juice drinks, August 2013
- What we think
Issues in the Market
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- How can the industry address concerns about the drinks’ sugar levels?
- What opportunities are there for brands to build standout among the core under-35s users?
- What measures can be taken to boost fruit juice sales in the on-premise channel?
- Is there more scope to promote fortification in the market?
Trend Application
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- Trend: Many Mes
- Trend: Help Me Help Myself
- Mintel Futures: Old Gold
Market Drivers
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- Key points
- Consumer confidence is bouncing back
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- Figure 8: Consumer confidence index, monthly, January 2007-September 2013
- Ingredient inflation continues to put pressure on the market
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- Figure 9: Monthly global commodity prices of oranges, January 2007-August 2013
- Fruit juice and smoothies under fire for their sugar content
- Demographic changes represent both opportunities and threats
- Strong growth of over-55s and smaller households could hinder growth
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- Figure 10: Projected trends in the age structure of the UK population, 2013-18
- The rise in the number of 25-34s should bode well for the market
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Fruit juice, juice drinks and smoothies lead NPD activity within non-alcoholic drinks sector
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- Figure 11: Share of total new product launches in the UK non-alcoholic drinks market, by category, 2009-13
- Figure 12: New product development in the UK fruit juice, juice drinks and smoothies market, by segment, 2009-13
- Brands continue to dominate NPD activity
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- Figure 13: New product development in the UK fruit juice, juice drinks and smoothies market, branded vs own-label, 2009-13
- PepsiCo focuses on health benefits with its Tropicana range
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- Figure 14: New product launches in the UK fruit juice, juice drinks and smoothies market, by top 10 companies, 2009-13
- Innocent’s NPD activity centres around its kids’ range
- Morrisons and Tesco most active own-label innovators in 2012
- Morrisons adds various new flavours to its juice and juice drinks range
- Tesco expands its smoothies range and looks to vegetable-fruit juice blends
- Exotic flavours on the rise
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- Figure 15: new product launches in the UK fruit juice, juice drinks and smoothies market, by top 10 flavour components, 2009-13
- Coconut water looks to fruit juice to inject variety
- Cocktails serve as inspiration for flavour innovation
- Juice drinks look to capitalise on tea’s health credentials
- Vegetables increasingly find their way into fruit juice
- Ethical packaging claims leap ahead
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- Figure 16: New product launches in the UK fruit juice, juice drinks and smoothies market, by top 10 claims, 2009-13
Market Size and Forecast
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- Key points
- Decline in volume sales expected to halt in 2013
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- Figure 17: Total UK value and volume sales of fruit juice, juice drinks and smoothies, 2008-18
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- Figure 18: Total UK value sales of fruit juice, juice drinks and smoothies, by segment, 2008-18
- Figure 19: Total UK volume sales of fruit juice, juice drinks and smoothies, by segment, 2008-18
- The future
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- Figure 20: Total UK value sales of fruit juice, juice drinks and smoothies, 2008-18
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- Figure 21: Total UK volume sales of fruit juice, juice drinks and smoothies, 2008-18
- Figure 22: Total UK value sales of fruit juice, 2008-18
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- Figure 23: Total UK volume sales of fruit juice, 2008-18
- Figure 24: Total UK value sales of juice drinks, 2008-18
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- Figure 25: Total UK volume sales of juice drinks, 2008-18
- Figure 26: Total UK value sales of smoothies, 2008-18
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- Figure 27: Total UK volume sales of smoothies, 2008-18
- Forecast methodology
Segment Performance
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- Key points
- Fruit juice suffers from consumers’ recessionary spending habits
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- Figure 28: Total value sales of fruit juice, juice drinks and smoothies, by segment, 2010-12
- Figure 29: UK retail value and volume sales of fruit juice, 2008-13
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- Figure 30: UK retail value sales of fruit juice, by segment, 2010-12
- Figure 31: UK on-premise value and volume sales of fruit juice, 2008-13
- Juice drinks benefit from their comparatively lower price point
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- Figure 32: UK retail value and volume sales of juice drinks, 2008-13
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- Figure 33: UK retail value sales of juice drinks, by segment, 2010-12
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- Figure 34: UK on-premise value and volume sales of juice drinks, 2008-13
- Smoothies
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- Figure 35: UK retail value and volume sales of smoothies, 2008-13
- Figure 36: UK on-premise value and volume sales of smoothies, 2008-13
Market Share
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- Key points
- Coca-Cola remains the clear leader in 2012/13
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- Figure 37: Leading manufacturers’ shares in the UK’s off-trade fruit juice, juice drinks and smoothies market, by value, 2011/12 and 2012/13
- Coca-Cola
- PepsiCo
- Britvic suffered from Fruit Shoot recall in summer 2012
- Own-label lost share in 2012/13
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- Figure 38: Leading brands in the UK fruit juice market, by value and volume, 2010/11-2012/13
- Figure 39: Leading brands in the UK juice drinks market, by value and volume, 2010/11-2012/13
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- Figure 40: Leading brands in the UK smoothies market, by value and volume, 2010/11-2012/13
Companies and Products
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- PepsiCo UK & Ireland
- Background
- Product range and innovation
- Recent activity and promotion
- Coca Cola Enterprises – including Innocent
- Background
- Product Range and innovation
- Recent activity and promotion
- Britvic
- Background
- Product range and innovation
- Recent activity and promotion
- GSK/ Suntory
- Background
- Product range and innovation
- Recent activity and promotion
- Del Monte
- Background
- Product range and innovation
- Recent activity and promotion
- Princes
- Background
- Product range and innovation
- Recent activity and promotion
- Own-label
- Tesco
- Asda
- Sainsbury’s
- Morrisons
- Waitrose
- Smoothie bar chains
- Boost Juice Bars
- Crussh Juice Bars
- Revive Juice Bars
Brand Research
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- Brand map
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- Figure 41: Attitudes towards and usage of brands in the fruit juice, juice drink and smoothies sector, August 2013
- Correspondence analysis
- Brand attitudes
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- Figure 42: Attitudes, by fruit juice, juice drink and smoothies brand, August 2013
- Brand personality
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- Figure 43: Fruit juice, juice drink and smoothies brand personality – macro image, August 2013
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- Figure 44: Fruit juice, juice drink and smoothies brand personality – micro image, August 2013
- Brand experience
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- Figure 45: Fruit juice, juice drink and smoothies brand usage, August 2013
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- Figure 46: Satisfaction with various fruit juice, juice drink and smoothies brands, August 2013
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- Figure 47: Consideration of fruit juice, juice drink and smoothies brands, August 2013
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- Figure 48: Consumer perceptions of current fruit juice, juice drink and smoothies brand performance, August 2013
- Brand index
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- Figure 49: Fruit juice, juice drink and smoothies brand index, August 2013
- Target group analysis
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- Figure 50: Target groups, August 2013
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- Figure 51: Fruit juice, juice drink and smoothies brand usage, by target groups, August 2013
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
Brand Communication and Promotion
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- Key points
- Advertising spend falls in 2012
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- Figure 52: Total above-the-line advertising expenditure in the UK fruit juice, juice drinks and smoothies market, 2009-13
- PepsiCo overtakes Innocent as the top spender in 2012
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- Figure 53: Total above-the-line advertising expenditure in the UK fruit juice, juice drinks and smoothies market, by top five advertisers, 2009-13
- Brands look to drive consumer engagement through social media
Channels to Market
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- Key points
- Take-home sales of fruit juice benefit from brands’ focus on sharing formats
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- Figure 54: Value sales of fruit juice, by major channels, 2010-12
- Juice drinks’ on-premise sales benefit from affordability
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- Figure 55: Value sales of juice drinks, by major channels, 2010-12
- On-premise gains share of smoothie sales
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- Figure 56: Value sales of smoothies, by major channels, 2010-12
Consumer – Usage of Fruit Juice, Juice Drinks and Smoothies
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- Key points
- More than eight in ten adults drink fruit juice, juice drinks and smoothies
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- Figure 57: Frequency of drinking fruit juice, juice drinks and smoothies in the last three months, by segment, August 2013
- Usage of smoothies lags noticeably behind other segments
Consumer – Reasons for Drinking Fruit Juice, Juice Drinks and Smoothies
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- Key points
- Refreshment and health are key drivers in the fruit juice, juice drinks and smoothies market
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- Figure 58: Reasons for drinking fruit juice, juice drinks and smoothies in the last three months, August 2013
- Smoothie users show great openness towards snacking on the drinks
- Food-matching could help to drive uptake of fruit juice and juice drinks
- Smoothies could benefit from being positioned as a permissible treat
Consumer – Choice Factors
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- Key points
- Health considerations are key for fruit juice and smoothie users
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- Figure 59: Factors considered when buying fruit juice and smoothies, August 2013
- Flavour innovation is key to maintaining consumer interest in juice drinks
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- Figure 60: Factors considered when buying juice drinks, August 2013
- There is further scope for reduced-sugar options
- Opportunities for brand differentiation
Consumer – Attitudes towards Fruit Juice and Smoothies
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- Key points
- Three in four users see fruit juice as part of a healthy diet
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- Figure 61: Users’ attitudes towards fruit juice and smoothies, August 2013
- Vegetable juices could help to address concerns about fruit juices’ sugar content
- Smoothies suffer from relatively poor value image
- Users’ interest in unusual flavours bodes well for NPD in this area
Consumer – Attitudes towards Juice Drinks
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- Key points
- Sugar content of juice drinks remains an issue
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- Figure 62: Users’ attitudes towards juice drinks, August 2013
- Energy provision as a promising area for NPD
- Carbonating juice drinks offers potential to gain share from fizzy drinks
Appendix – Market Size and Forecast
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- Figure 63: Best- and worst-case forecast for the total fruit juice, juice drinks and smoothies market, by value, 2013-18
- Figure 64: Best- and worst-case forecast for the total fruit juice, juice drinks and smoothies market, by volume, 2013-18
- Figure 65: Best- and worst-case forecast for the total fruit juice market, by value, 2013-18
- Figure 66: Best- and worst-case forecast for the total fruit juice market, by volume, 2013-18
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- Figure 67: Best- and worst-case forecast for the total juice drinks market, by value, 2013-18
- Figure 68: Best- and worst-case forecast for the total juice drinks market, by volume, 2013-18
- Figure 69: Best- and worst-case forecast for the total smoothies market, by value, 2013-18
- Figure 70: Best- and worst-case forecast for the total smoothies market, by volume, 2013-18
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Appendix – Market Segmentation
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- Figure 71: UK retail value and volume sales of fruit juice, juice drinks and smoothies, by segment, 2010-12
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Appendix – Brand Research
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- Figure 72: Brand usage, August 2013
- Figure 73: Brand commitment, August 2013
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- Figure 74: Brand momentum, August 2013
- Figure 75: Brand diversity, August 2013
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- Figure 76: Brand satisfaction, August 2013
- Figure 77: Brand attitude, August 2013
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- Figure 78: Brand image – macro image, August 2013
- Figure 79: Brand image – micro image, August 2013
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- Figure 80: Target groups, by demographics, August 2013
- Figure 81: Psychographic segmentation by target groups, August 2013
- Figure 82: Brand usage, by target groups, August 2013
- Brand index
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- Figure 83: Brand index, August 2013
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Appendix – Brand Communication and Promotion
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- Figure 84: Total above-the-line advertising expenditure in the UK fruit juice, juice drinks and smoothies market, by media type, 2009-13
- Figure 85: Total above-the-line advertising expenditure in the UK fruit juice, juice drinks and smoothies market, by top 10 advertisers, 2009-13
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- Figure 86: Total above-the-line advertising expenditure in the UK fruit juice, juice drinks and smoothies market, by top 10 brands, 2009-13
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Appendix – Consumer – Frequency of Drinking Fruit Juice, Juice Drinks and Smoothies
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- Figure 87: Usage of fruit juice, juice drinks and smoothies, August 2013
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- Figure 88: Usage of fruit juice, juice drinks and smoothies, by demographics, August 2013
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- Figure 89: Frequency of drinking fruit juice, juice drinks and smoothies, August 2013
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- Figure 90: Frequency of drinking 100% fruit juice, by demographics, August 2013
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- Figure 91: Frequency of drinking juice drinks, by demographics, August 2013
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- Figure 92: Frequency of drinking smoothies, by demographics, August 2013
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Appendix – Consumer – Reasons for Drinking Fruit Juice, Juice Drinks and Smoothies
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- Figure 93: Reasons for drinking fruit juice in the last three months, August 2013
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- Figure 94: Reasons for drinking juice drinks in the last three months, August 2013
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- Figure 95: Reasons for drinking smoothies in the last three months, August 2013
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- Figure 96: Most popular reasons for drinking fruit juice in the last three months, by demographics, August 2013
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- Figure 97: Next most popular reasons for drinking fruit juice in the last three months, by demographics, August°2013
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- Figure 98: Other reasons for drinking fruit juice in the last three months, by demographics, August 2013
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- Figure 99: Most popular reasons for drinking juice drinks in the last three months, by demographics, August°2013
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- Figure 100: Next most popular reasons for drinking juice drinks in the last three months, by demographics, August 2013
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- Figure 101: Other reasons for drinking juice drinks in the last three months, by demographics, August 2013
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- Figure 102: Most popular reasons for drinking smoothies in the last three months, by demographics, August 2013
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- Figure 103: Next most popular reasons for drinking smoothies in the last three months, by demographics, August°2013
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- Figure 104: Other reasons for drinking smoothies in the last three months, by demographics, August 2013
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Appendix – Consumer – Purchase of Fruit Juice, Juice Drinks and Smoothies
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- Figure 105: Purchase of fruit juice, juice drinks and smoothies, August 2013
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- Figure 106: Purchase of fruit juice, juice drinks and smoothies, by demographics, August 2013
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Appendix – Consumer – Choice Factors
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- Figure 107: Factors influencing the choice of fruit juice, August 2013
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- Figure 108: Factors influencing the choice of juice drinks, August 2013
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- Figure 109: Factors influencing the choice of smoothies, August 2013
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- Figure 110: Most popular factors influencing the choice of fruit juice, by demographics, August 2013
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- Figure 111: Next most popular factors influencing the choice of fruit juice, by demographics, August 2013
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- Figure 112: Most popular factors influencing the choice of juice drinks, by demographics, August 2013
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- Figure 113: Next most popular factors influencing the choice of juice drinks, by demographics, August 2013
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- Figure 114: Most popular factors influencing the choice of smoothies, by demographics, August 2013
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- Figure 115: Next most popular factors influencing the choice of smoothies, by demographics, August 2013
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Appendix – Consumer – Attitudes towards Fruit Juice and Smoothies
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- Figure 116: Attitudes towards fruit juice and smoothies, August 2013
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- Figure 117: Agreement with the statement ‘Fruit juices/smoothies can be part of a healthy diet’, by demographics, August 2013
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- Figure 118: Agreement with the statement ‘Fruit juice/smoothies that offer functional benefits appeal to me’, by demographics, August 2013
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- Figure 119: Agreement with the statement ‘Smoothies are a filling snack’, by demographics, August 2013
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- Figure 120: Agreement with the statement ‘Blending fruit juice with vegetable juice is a good way to cut the high sugar levels of these drinks’, by demographics, August 2013
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- Figure 121: Agreement with the statement ‘Adding water to fruit juices is a good way to reduce their calorie content’, by demographics, August 2013
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- Figure 122: Agreement with the statement ‘Smoothies are not good value for money’, by demographics, August°2013
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- Figure 123: Agreement with the statement ‘Fruit and vegetable juice blends are healthier for you than pure fruit juice’, by demographics, August 2013
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- Figure 124: Agreement with the statement ‘I am interested in using smoothies as a base for sorbets or ice lollies’, by demographics, August 2013
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- Figure 125: Agreement with the statement ‘Fruit juices/smoothies inspired by dessert flavours appeal to me’, by demographics, August 2013
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- Figure 126: Agreement with the statement ‘The production of both ‘from-concentrate’ and ‘not-from-concentrate’ fruit juice harms the environment in the same way’, by demographics, August 2013
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- Figure 127: Agreement with the statement ‘Juice blends inspired by cocktail flavours appeal to me’, by demographics, August 2013
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Appendix – Consumer – Attitudes towards Juice Drinks
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- Figure 128: Further attitudes towards juice drinks, August 2013
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- Figure 129: Most popular further attitudes towards juice drinks, by demographics, August 2013
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- Figure 130: Next most popular further attitudes towards juice drinks, by demographics, August 2013
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