Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Market data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- The market
- Movie theater revenues expected to grow steadily
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- Figure 1: Total US movie theater revenues, at current prices with best- and worst-case scenarios, 2008-18
- Market drivers
- Rising movie ticket prices may make more consumers re-evaluate spending
- Variety in choices may drive consumers to the movie theater
- Spending on home entertainment is also increasing
- Leading companies
- The consumer
- About one in five are Heavy Moviegoers
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- Figure 2: Types of moviegoers, August 2013
- Young dads and Flickr users spend the most money at the theater
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- Figure 3: Average amount spent on movie tickets and concessions on last visit to the movie theater, Millennial dads and Flickr users versus all, August 2013
- More frequent moviegoers expect more from their experience
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- Figure 4: Offerings to increase movie theater attendance, by types of moviegoers, August 2013
- What we think
Issues and Insights
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- How often people go to the movie theater
- The issues
- The implications
- How much money people spend at movie theaters
- The issues
- The implications
- How moviegoers choose a movie theater
- The issues
- The implications
- What would increase movie theater attendance
- The issues
- The implications
Trend Application
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- Inspire trend: Who are the Joneses?
- Inspire trend: Locavore
- Mintel Futures: Generation Next
Market Size and Forecast – Movie Theaters
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- Key points
- Movie theater revenues expected to increase steadily through 2018
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- Figure 5: Total US movie theater revenues and forecast, at current prices, 2008-18
- Figure 6: Total US movie theater revenues and forecast, at inflation-adjusted prices, 2008-18
- Fan chart forecast
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- Figure 7: Total US movie theater revenues, at current prices with best- and worst-case scenarios, 2008-18
Market Drivers
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- Key points
- Climbing movie ticket prices stretch consumers’ budgets
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- Figure 8: Annual average US movie ticket prices, 1989-2013
- Yet, movies still more affordable than other out-of-home entertainment
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- Figure 9: Average US ticket prices for a family of four to sports, theme parks, and cinemas, 2012
- Consumers have more film choices when they go to the movie theater
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- Figure 10: Number of films released in theaters in the US and Canada, 2003-12
- Figure 11: Number of movie screens in the US, by type of venue, 2008-12
Segment Performance
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- All major movie theater revenue streams experiencing steady growth
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- Figure 12: Total US movie theater revenues and forecast, by segment, at current prices, 2011 and 2013
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- Figure 13: Total US movie theater revenues and forecast, by segment, 2008-18
Segment Performance – Box Office Admissions
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- Higher prices, more movies lead box office admissions to climb
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- Figure 14: Total US revenues and forecast of box office admissions, at current prices, 2008-18
- Figure 15: Total US revenues and forecast of box office admissions, at inflation-adjusted prices, 2008-18
Segment Performance – Concessions
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- Concession revenues also increasing as a result of price, variety
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- Figure 16: US revenues and forecast of movie theater concessions, at current prices, 2008-18
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- Figure 17: US revenues and forecast of movie theater concessions, at inflation-adjusted prices, 2008-18
Segment Performance – Movie Theater Advertising
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- Advertising comprises smallest share of revenue but is still increasing
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- Figure 18: US revenues and forecast of movie theater advertising, at current prices, 2008-18
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- Figure 19: US revenues and forecast of movie theater advertising, at inflation-adjusted prices, 2008-18
Competitive Context
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- Key points
- Americans spending more money on digital in-home entertainment
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- Figure 20: Home entertainment spending in the US, first half of 2012 vs. first half of 2013
- Rise in tablet sales may lead to more entertainment on-the-go
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- Figure 21: Tablet unit sales, 2010-13
Leading Companies
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- Overview
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- Figure 22: Top four theater chains’ operating data, Fiscal Year 2012
- Moviegoers report visiting the top four movie theaters
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- Figure 23: Movie theaters visited in the last six months, May 2012-June 2013
- Regal Entertainment Group
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- Figure 24: Regal total revenues, January 2009-December 2012
- AMC Entertainment, Inc.
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- Figure 25: AMC total revenues, April 2008-March 2012
- Cinemark
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- Figure 26: Cinemark total revenues, December 2008-12
- Carmike Cinemas
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- Figure 27: Cinemark total revenues, April 2008-March 2012
Innovations and Innovators
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- Overview
- Theaters entice moviegoers with new mobile app features
- Cinemark
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- Figure 28: Cinemark “CineMode” app feature, October 2013
- Regal Cinemas
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- Figure 29: Regal Cinemas FirstLook CinemaSync app online promotion, October 2013
- ScreenX technology will offer moviegoers the latest in digital viewing
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- Figure 30: ScreenX-enabled movie theater screen, October 2013
- TimePlay makes movie-going a more interactive experience
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- Figure 31: Cineplex TimePlay trivia example, November 2013
Marketing Strategies and Initiatives
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- Entertainment helps moviegoers see films at a discount
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- Figure 32: Entertainment movie discount print ad, 2013
- Figure 33: Regal Entertainment Group Entertainment Coupon Book ad, 2013
- Regal drawing moviegoers in with special screenings, double features
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- Figure 34: Regal Crown Club and Gofobo’s About Time advance screening promotion, October 2013
- Figure 35: Regal Cinemas The Hunger Games double feature event promotion, October 2013
- AMC lets Facebook fans buy one, get one free, enter giveaway contests
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- Figure 36: AMC Entertainment, Inc. Machete Kills buy one, get one free Facebook promotion, October 2013
Mintel Categorizes Types of Moviegoers
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- Key points
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- Figure 37: Types of moviegoers, August 2013
- Men going to movies the most often, but women still visiting
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- Figure 38: Movie theater attendance, by gender, August 2013
- Young adults a key target for movie theaters
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- Figure 39: Types of Moviegoers, by generation, August 2013
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- Figure 40: Types of moviegoers, Millennial moms versus Millennial dads, August 2013
- Income a factor in movie theater attendance
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- Figure 41: Types of moviegoers, by household income, August 2013
Movie Theater Companions
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- Key points
- For most, going to the movies is a social experience
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- Figure 42: Number of companions on the last visit to a movie theater, August 2013
- Movie theater companionship varies by demographics
Amount Spent at Movie Theaters
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- Key points
- Young men among the highest spenders on movie tickets
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- Figure 43: Spending on movie tickets on last visit to the movie theater, by gender and age, August 2013
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- Figure 44: Spending on movie tickets on last visit to the movie theater, Millennial moms versus Millennial dads, August 2013
- Movie theaters have an opportunity with Flickr users
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- Figure 45: Spending on movie tickets on last visit to the movie theater, by weekly or more frequent visits to types of social media sites, August 2013
- Moviegoers who spend more on tickets also spending on concessions
- Young men
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- Figure 46: Spending on concessions on last visit to the movie theater, by gender and age, August 2013
- Millennial dads
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- Figure 47: Spending on concessions on last visit to the movie theater, Millennial moms versus Millennial dads, August 2013
- Flickr users
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- Figure 48: Spending on concessions on last visit to the movie theater, by weekly or more frequent visits to types of social media sites, August 2013
Factors Considered When Choosing a Movie Theater
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- Key points
- Moviegoers want to find low-cost theaters that are close to them
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- Figure 49: Factors considered when choosing a movie theater, by gender, August 2013
- More men drawn to 3D, IMAX films
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- Figure 50: Factors considered when choosing a movie theater, by gender, August 2013
- Flickr users want a full movie-going experience
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- Figure 51: Factors considered when choosing a movie theater, by weekly or more frequent visits to types of social media sites, August 2013
Offerings to Increase Movie Theater Attendance
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- Key points
- Nearly one third of consumers drawn to movie theater loyalty programs
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- Figure 52: Offerings to increase movie theater attendance, August 2013
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- Figure 53: Total U.S. loyalty program memberships and active memberships, 2006-12
- More young adults encouraged by all types of movie theater offerings
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- Figure 54: Offerings to increase movie theater attendance, by age, August 2013
- Heavy Moviegoers among the most interested in unlimited viewing
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- Figure 55: Offerings to increase movie theater attendance, by types of moviegoers, August 2013
On-Screen Entertainment Advertising
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- Key points
- Most recall watching on-screen entertainment advertising
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- Figure 56: Recall of different types of on-screen entertainment advertising, August 2013
- Previews for upcoming films encourage largest share of later viewing
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- Figure 57: On-screen entertainment advertising that encouraged later viewing, August 2013
- Product placement within a film may be more effective
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- Figure 58: Opinions about advertising products within a movie, May 2012-June 2013
- Impact of entertainment ads varies by demographics, attendance
On-Screen Product and Service Advertising
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- Key points
- Most recall product and service ads, but few encouraged to purchase
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- Figure 59: On-screen product and service advertising recalled and that encouraged later purchase, August 2013
Opinions about Movie Theaters
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- Key points
- Consumers have alternatives to movie theaters, but most still want to go
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- Figure 60: Opinions about movie theaters, August 2013
- Women more focused on cost savers, men on the movie experience
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- Figure 61: Opinions about movie theaters, by gender, August 2013
- Millennial parents looking for more opportunities to go to the movies
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- Figure 62: Opinions about movie theaters, Millennial parents versus non-Millennial parents, August 2013
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- Figure 63: Opinions about movie theaters, Millennial moms versus Millennial dads, August 2013
Impact of Race and Hispanic Origin
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- Key points
- Hispanics spend the most at movie theaters
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- Figure 64: Spending on movie tickets on last visit to the movie theater, by race/Hispanic origin, August 2013
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- Figure 65: Spending on concessions on last visit to the movie theater, by race/Hispanic origin, August 2013
- Blacks and Hispanics the most likely to want to be at the movie theater
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- Figure 66: Opinions about movie theaters, by race/Hispanic origin, August 2013
Appendix – Other Useful Consumer Tables
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- Mintel categorizes types of moviegoers
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- Figure 67: Types of moviegoers, by age, August 2013
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- Figure 68: Types of moviegoers, by race/Hispanic origin, August 2013
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- Figure 69: Types of moviegoers, by weekly or more frequent visits to types of social media sites, August 2013
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- Figure 70: Types of moviegoers, Millennial parents versus Non-Millennial parents, August 2013
- Movie theater companions
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- Figure 71: Number of companions on the last visit to a movie theater, by gender, August 2013
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- Figure 72: Number of companions on the last visit to a movie theater, by gender and age, August 2013
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- Figure 73: Number of companions on the last visit to a movie theater, by race/Hispanic origin, August 2013
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- Figure 74: Number of companions on the last visit to a movie theater, by generation, August 2013
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- Figure 75: Number of companions on the last visit to a movie theater, by weekly or more frequent visits to types of social media sites, August 2013
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- Figure 76: Number of companions on the last visit to a movie theater, Millennial parents versus non-Millennial parents, August 2013
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- Figure 77: Number of companions on the last visit to a movie theater, Millennial moms versus Millennial dads, August 2013
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- Figure 78: Number of companions on the last visit to a movie theater, by types of moviegoers, August 2013
- Amount spent at movie theaters
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- Figure 79: Spending on movie tickets on last visit to the movie theater, by gender, August 2013
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- Figure 80: Spending on movie tickets on last visit to the movie theater, by generation, August 2013
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- Figure 81: Spending on movie tickets on last visit to the movie theater, Millennial parents versus non-Millennial parents, August 2013
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- Figure 82: Spending on movie tickets on last visit to the movie theater, by types of moviegoers, August 2013
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- Figure 83: Spending on concessions on last visit to the movie theater, by gender, August 2013
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- Figure 84: Spending on concessions on last visit to the movie theater, Millennial parents versus non-Millennial parents, August 2013
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- Figure 85: Spending on concessions on last visit to the movie theater, by types of moviegoers, August 2013
- Factors considered when choosing a movie theater
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- Figure 86: Factors considered when choosing a movie theater, by age, August 2013
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- Figure 87: Factors considered when choosing a movie theater, by gender and age, August 2013
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- Figure 88: Factors considered when choosing a movie theater, by race/Hispanic origin, August 2013
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- Figure 89: Factors considered when choosing a movie theater, by generations, August 2013
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- Figure 90: Factors considered when choosing a movie theater, Millennial parents versus non-Millennial parents, August 2013
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- Figure 91: Factors considered when choosing a movie theater, Millennial moms versus Millennial dads, August 2013
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- Figure 92: Factors considered when choosing a movie theater, by user groups, August 2013
- Offerings to increase movie theater attendance
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- Figure 93: Offerings to increase movie theater attendance, by gender, August 2013
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- Figure 94: Offerings to increase movie theater attendance, by household income, August 2013
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- Figure 95: Offerings to increase movie theater attendance, by race/Hispanic origin, August 2013
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- Figure 96: Offerings to increase movie theater attendance, by generation, August 2013
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- Figure 97: Offerings to increase movie theater attendance, by weekly or more frequent visits to types of social media sites, August 2013
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- Figure 98: Offerings to increase movie theater attendance, Millennial parents versus non-Millennial parents, August 2013
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- Figure 99: Offerings to increase movie theater attendance, Millennial moms versus Millennial dads, August 2013
- On-screen entertainment advertising
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- Figure 100: On-screen entertainment advertising that encouraged later viewing, by age, August 2013
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- Figure 101: On-screen entertainment advertising that encouraged later viewing, by presence of children in household, August 2013
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- Figure 102: On-screen entertainment advertising that encouraged later viewing, Millennials versus non-Millennials, August 2013
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- Figure 103: On-screen entertainment advertising that encouraged later viewing, by types of moviegoers, August 2013
- On-screen product and service advertising
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- Figure 104: Movie theater on-screen advertising that encouraged later purchase, by types of moviegoers, August 2013
- Opinions about movie theaters
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- Figure 105: Opinions about movie theaters, by gender and age, August 2013
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- Figure 106: Opinions about movie theaters, by generation, August 2013
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- Figure 107: Opinions about movie theaters, by weekly or more frequent visits to types of social media sites, August 2013
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- Figure 108: Opinions about movie theaters, by types of moviegoers, August 2013
Appendix – Trade Associations
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