Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
- Short break habit driving growth in hotel stays
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- Figure 1: Volume forecast of hotel/motel/guesthouse trips, 2008-18
- Regions outperform capital in 2013 (for once)
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- Figure 2: UK hotels, occupancy, average room rate and RevPAR percentage change year on year, year to date January-August 2013
- Market factors
- Disappointing first half of 2013 for domestic travel
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- Figure 3: Volume, value and average spend on domestic holidays (GB), 2007-12
- Inbound on upward curve
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- Figure 4: Inbound visits to the UK, by reason for trip, 2007-12
- Currency rates continue to boost UK tourism
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- Figure 5: Annual exchange rates for Sterling versus the euro and US Dollar, 2007-13
- Supplyside expansion
- Companies, brands and innovation
- Branded budget sector growing
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- Figure 6: Top ten UK hotel groups by number of hotels, 2013
- Pods, hubs and Millennials
- Shangri-La comes to Shard
- The consumer
- Six in 10 adults stay in UK hotels
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- Figure 7: Reasons for hotel stays in the last 12 months, July 2013
- Most guests stay one or two nights per year
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- Figure 8: Frequency of hotel visits in the past 12 months, July 2013
- Direct online booking accounts for over half of stays
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- Figure 9: How last hotel stay was booked, July 2013
- Photos, online review are key research activities
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- Figure 10: Research activities prior to booking last hotel stay, July 2013
- Customer service reputation is critical
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- Figure 11: Factors looked for in choosing a hotel, July 2013
- High-tech hotels
- Half of guests would pay more for a better experience
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- Figure 12: Attitudes towards hotels, July 2013
- What we think
Issues in the Market
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- What is the Olympic legacy for UK hoteliers?
- How significant is mobile booking for hoteliers?
- How important is technological innovation for hotels?
- How important is online peer-to-peer influence in choosing a hotel?
Trend Application
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- Trend: The Unfairer Sex
- Trend: The Real Thing
- Mintel’s Futures: Human
Market Drivers
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- Key points
- Domestic holiday market still buoyant
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- Figure 13: Volume, value and average spend on domestic holidays (GB), 2007-12
- Short breaks have driven growth
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- Figure 14: Short breaks vs mid-length holidays vs long holidays in Great Britain, by volume, 2007-12
- Business volumes still up and down
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- Figure 15: Volume, value and average expenditure on domestic business travel (GB), 2007-12
- Accommodation accounts for 37% of overnight domestic tourism spend
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- Figure 16: Expenditure on domestic tourism (GB), by category of spend (£m), 2008-12
- Figure 17: Expenditure on domestic tourism (GB), by category of spend (% share), 2008-12
- Short break rise has benefited hotel sector
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- Figure 18: Number of domestic* trips (all travel purposes), by accommodation used, 2007-12
- Figure 19: Total number of nights spent on domestic* trips (all travel purposes), by accommodation used, 2007-12
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- Figure 20: Expenditure* on domestic** trips (all travel purposes), by accommodation used, 2007-12
- Leisure inbound remains strong, business on upward curve…
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- Figure 21: Inbound visits to the UK, by reason for trip, 2007-12
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- Figure 22: Expenditure on inbound visits to the UK, by reason for trip, 2007-12
- …but inbound hotel stays have been flat over five-year period
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- Figure 23: Number of inbound trips, by accommodation used, 2007-12
- Figure 24: Number of inbound nights, by accommodation used, 2007-12
- Inbound expenditure by accommodation used:
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- Figure 25: Expenditure on inbound trips, by accommodation used, 2007-12
- London/Edinburgh among most expensive cities in Europe…
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- Figure 26: Hotel price comparison across the 40 most popular European cities, August 2008-August 2013
- …but provincial UK hoteliers can trumpet value for money
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- Figure 27: Hotel price comparison across the 12 most popular UK cities, May-August 2013
- London occupancy high but RevPAR trails rival gateway cities
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- Figure 28: Room occupancy and RevPAR of hotels in TRI selected key destinations, 2012
- OFT OTA investigation reaches conclusion
- UK economic growth restored but households remain squeezed
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- Figure 29: UK GDP growth, Q1 2008-Q2 2013
- Hotel market retains currency advantage
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- Figure 30: Annual exchange rates for Sterling, 2008-13
- Growth at both ends of population
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- Figure 31: Trends in the age structure of the UK population, 2008-18
Who's Innovating?
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- Key points
- Low-frills, high-tech
- Bedding down
- Football legends open hotel
- EPIC stuff
- Why pay for Wi-Fi?
- E-Check
- Thinking outside of the box
- Who’s Outovating?
- Hotel Twitter
Market Size and Forecast
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- Key points
- Domestic market has driven four years of growth…
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- Figure 32: Total volume of trips and nights staying in hotels, 2008-18
- Figure 33: Volume of trips and nights staying in hotels, by domestic and inbound visits, 2008-13
- …but inbound likely engine of growth in 2013
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- Figure 34: UK hotels, occupancy percentage point change year on year, February-August 2013
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- Figure 35: UK hotels, occupancy, average room rate and RevPAR percentage change year on year, year to date January-August 2013
- Forecast
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- Figure 36: Volume forecast of hotel/motel/guesthouse trips, 2008-18
- Figure 37: Volume forecast of hotel/motel/guesthouse nights, 2008-18
- Forecast methodology
Segment Performance
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- Key points
- UK full-service
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- Figure 38: Performance indicators for UK full-service hotels, 2010-12
- London full-service
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- Figure 39: Performance indicators for London full-service hotels, 2010-12
- England full-service
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- Figure 40: Performance indicators for England (excluding London) full-service hotels, 2010-12
- Wales full-service
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- Figure 41: Performance indicators for Wales full-service hotels, 2010-12
- Scotland full-service
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- Figure 42: Performance indicators for Scotland full-service hotels, 2010-12
- F&B share higher in regions
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- Figure 43: UK hotel revenue breakdown, 2012
- Budget boom unstoppable
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- Figure 44: Estimated occupancy rate, average room rate and room RevPAR for UK budget hotels, 2011 and 2012
Market Supply and Share
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- Key points
- Chains versus independent
- Big two dominate market
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- Figure 45: Top 20 UK hotel groups, by number of hotels, 2009-13
- New additions in 2012
- In the pipeline
Companies and Products
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- Whitbread (Premier Inn)
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- Figure 46: Key financials for Whitbread Plc*, 2012 and 2013
- Travelodge
- InterContinental Hotels Group
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- Figure 47: InterContinental Hotels Group hotels – Europe, Asia, Middle East and Africa, August 2013
- Figure 48: InterContinental Hotels Group – Europe, Asia, Middle East and Africa, rooms, by ownership structure, 2012
- Figure 49: Key financial information, InterContinental Hotels Group – Europe, Asia, Middle East and Africa segment, 2011 and 2012
- Best Western GB
- Accor
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- Figure 50: Key financial information, Accor, 2011 and 2012
- Hilton Worldwide
- Wyndham Worldwide
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- Figure 51: Key financial information, Wyndham Worldwide, 2011 and 2012
- De Vere Group
- Marriott International
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- Figure 52: Key financial information, Marriott International, 2011 and 2012
Brand Research
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- Brand map
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- Figure 53: Attitudes towards and usage of brands in the hotel sector, June 2013
- Correspondence analysis
- Brand attitudes
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- Figure 54: Attitudes, by hotel brand, June 2013
- Brand personality
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- Figure 55: Hotel brand personality – macro image, June 2013
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- Figure 56: Hotel brand personality – micro image, June 2013
- Brand experience
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- Figure 57: Hotel brand usage, June 2013
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- Figure 58: Satisfaction with various hotel brands, June 2013
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- Figure 59: Consideration of hotel brands, June 2013
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- Figure 60: Consumer perceptions of current hotel brand performance, June 2013
- Brand index
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- Figure 61: Hotel brand index, June 2013
- Target group analysis
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- Figure 62: Target groups, June 2013
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- Figure 63: Hotel brand usage, by target groups, June 2013
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
Channels to Market
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- Key points
- Over half book directly online
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- Figure 64: How last hotel stay was booked, July 2013
- One in eight online bookers use a mobile
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- Figure 65: How last hotel stay was booked online, July 2013
Hotel Stays
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- Key points
- Over half of adults stay in hotels
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- Figure 66: Reasons for hotel stays in the last 12 months, August 2008-July 2013
- Male business bias persists
Frequency of Hotel Stays
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- Key points
- Who are the regulars?
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- Figure 67: Frequency of hotel visits in the past 12 months, July 2013
Researching a Hotel
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- Key points
- Seeing is believing
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- Figure 68: Research activities prior to booking last hotel stay, July 2013
- Discount-driven
- Brand weakness
Factors Influencing Hotel Choice
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- Key points
- Differentiating factors
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- Figure 69: Factors looked for in choosing a hotel, July 2013
- Back to basics
- Greening the brand
- Survival of the fittest
- Tech hotels
- Keeping up to date
- Hotel quirky
- Loyalty decline
- Video viewers are a key group
- Customer review versus ratings
Attitudes Towards Hotels
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- Key points
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- Figure 70: Attitudes towards hotels, July 2013
- It’s the destination, stupid
- Functionality versus experience
- Branded versus independent
- Value-for-money concerns persist
Appendix – Market Size and Forecast
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- Figure 71: Volume forecast of hotel/motel/guesthouse trips, 2008-18
- Figure 72: Volume forecast of hotel/motel/guesthouse nights, 2008-18
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Appendix – Brand Research
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- Figure 73: Brand usage, June 2013
- Figure 74: Brand commitment, June 2013
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- Figure 75: Brand momentum, June 2013
- Figure 76: Brand diversity, June 2013
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- Figure 77: Brand satisfaction, June 2013
- Figure 78: Brand attitude, June 2013
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- Figure 79: Brand image – macro image, June 2013
- Figure 80: Brand image – micro image, June 2013
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- Figure 81: Profile of target groups, by demographics, June 2013
- Figure 82: Psychographic segmentation, by target groups, June 2013
- Figure 83: Brand index, June 2013
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Appendix – Hotel Stays
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- Figure 84: Most popular hotel visits in the past 12 months, by demographics, July 2013
- Figure 85: Next most popular hotel visits in the past 12 months, by demographics, July 2013
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- Figure 86: Other hotel visits in the past 12 months, by demographics, July 2013
- Figure 87: Other hotel visits in the past 12 months, by demographics, July 2013 (continued)
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Appendix – Frequency of Hotel Stays
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- Figure 88: Frequency of hotel visits in the past 12 months, by most popular hotel visits in the past 12 months, July 2013
- Figure 89: Frequency of hotel visits in the past 12 months, by next most popular hotel visits in the past 12 months, July 2013
- Figure 90: Frequency of hotel visits in the past 12 months, by other hotel visits in the past 12 months, July 2013
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- Figure 91: Most popular frequency of hotel visits in the past 12 months, by demographics, July 2013
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Appendix – Researching A Hotel
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- Figure 92: Research activities prior to booking last hotel stay, by most popular hotel visits in the past 12 months, July 2013
- Figure 93: Research activities prior to booking last hotel stay, by next most popular hotel visits in the past 12 months, July 2013
- Figure 94: Research activities prior to booking last hotel stay, by other hotel visits in the past 12 months, July 2013
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- Figure 95: Research activities prior to booking last hotel stay, by frequency of hotel visits in the past 12 months, July 2013
- Figure 96: Most popular research activities prior to booking last hotel stay, by demographics, July 2013
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- Figure 97: Next most popular research activities prior to booking last hotel stay, by demographics, July 2013
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Appendix – Hotel Booking
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- Figure 98: How last hotel stay was booked, by most popular hotel visits in the past 12 months, July 2013
- Figure 99: How last hotel stay was booked, by next most popular hotel visits in the past 12 months, July 2013
- Figure 100: How last hotel stay was booked, by other hotel visits in the past 12 months, July 2013
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- Figure 101: How last hotel stay was booked, by frequency of hotel visits in the past 12 months, July 2013
- Figure 102: How last hotel stay was booked, by most popular research activities prior to booking last hotel stay, July 2013
- Figure 103: How last hotel stay was booked, by next most popular research activities prior to booking last hotel stay, July 2013
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Appendix – Online Hotel Booking Devices
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- Figure 104: How last hotel stay was booked online, by most popular hotel visits in the past 12 months, July 2013
- Figure 105: How last hotel stay was booked online, by next most popular hotel visits in the past 12 months, July 2013
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- Figure 106: How last hotel stay was booked online, by frequency of hotel visits in the past 12 months, July 2013
- Figure 107: How last hotel stay was booked online, by demographics, July 2013
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Appendix – Factors Influencing Hotel Choice
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- Figure 108: Factors looked for in choosing a hotel, by most popular hotel visits in the past 12 months, July 2013
- Figure 109: Factors looked for in choosing a hotel, by next most popular hotel visits in the past 12 months, July 2013
- Figure 110: Factors looked for in choosing a hotel, by other hotel visits in the past 12 months, July 2013
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- Figure 111: Factors looked for in choosing a hotel, by frequency of hotel visits in the past 12 months, July 2013
- Figure 112: Factors looked for in choosing a hotel, by most popular research activities prior to booking last hotel stay, July 2013
- Figure 113: Factors looked for in choosing a hotel, by next most popular research activities prior to booking last hotel stay, July 2013
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- Figure 114: Factors looked for in choosing a hotel, by how last hotel stay was booked, July 2013
- Figure 115: Factors rated as ‘very important’ in choosing a hotel, by demographics, July 2013
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- Figure 116: Factors rated as ‘very important’ in choosing a hotel, by demographics, July 2013 (continued)
- Figure 117: Factors rated as ‘very important’ in choosing a hotel, by demographics, July 2013 (continued)
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- Figure 118: Factors rated as ‘very important’ in choosing a hotel, by demographics, July 2013 (continued)
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Appendix – Attitudes Towards Hotels
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- Figure 119: Agreement with attitudes towards hotels, by most popular hotel visits in the past 12 months, July 2013
- Figure 120: Agreement with attitudes towards hotels, by next most popular hotel visits in the past 12 months, July 2013
- Figure 121: Agreement with attitudes towards hotels, by other hotel visits in the past 12 months, July 2013
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- Figure 122: Agreement with attitudes towards hotels, by most popular research activities prior to booking last hotel stay, July 2013
- Figure 123: Agreement with attitudes towards hotels, by next most popular research activities prior to booking last hotel stay, July 2013
- Figure 124: Agreement with attitudes towards hotels, by how last hotel stay was booked, July 2013
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- Figure 125: Agreement with attitudes towards hotels, by demographics, July 2013
- Figure 126: Further agreement with attitudes towards hotels, by demographics, July 2013
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- Figure 127: Further agreement with attitudes towards hotels, by demographics, July 2013 (continued)
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