American Lifestyles 2014: Looking Forward - US - April 2014
American Lifestyles 2014: Looking Forward - US - April 2014

“In 2014, it appears that America has finally stopped holding its collective breath, waiting for another economic shoe to drop. After five years of slow but steady growth, Americans have passed the tipping point of prolonged economic worry and have cautiously accepted that things are better. Confidence in personal finances has allowed consumers to think about the future rather than linger over the past.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
The US in 2014: The People
The US in 2014: The Economy

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Expenditure Overview
Food (at home)
Dining Out
Alcoholic Beverages (at home)
Alcoholic Beverages (out of home)
Non-alcoholic Beverages (at home)
Beauty and Personal Care
OTC Healthcare Remedies
Household Care
Clothing, Footwear, and Accessories
Technology and Communications
Vacations and Tourism
Leisure and Entertainment
Home and Garden
Transportation
Personal Finance
Housing

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Spending Habits
Changes to Spending
How Extra Money is Spent
Financial Situation
Personal Goals in 2014
Health and Wellness Goals in 2014
Digital Impact on Shopping

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Population and Demographic Tables
Appendix – Category Expenditures Tables
Appendix – Fan Chart Forecast Methodology
Appendix – Consumer – Spending Habits
Appendix – Consumer – Changes to Spending
Appendix – Consumer – How Extra Money is Spent
Appendix – Consumer – Financial Situation
Appendix – Consumer – Personal Goals in 2014
Appendix – Consumer – Health and Wellness Goals in 2014
Appendix – Consumer – Smartphone and Tablet Ownership
Appendix – Consumer – Digital Impact on Shopping