“The grilling category is unique in that, for many adults, it is strongly associated with positive memories and emotions of cookouts past. Those who purchase a grill are not just buying an appliance upon which they can prepare food; they are buying it for the experiences they can have through ownership.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Segment Performance
Segment Performance – Gas Grills/Barbecues
Segment Performance – Charcoal Barbecue Grills
Segment Performance – Electric Barbecue Grills
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Grill Ownership
Grill-Usage Frequency
Who Typically Grills
Attitudes Toward Grilling Preparation and Usage
Types of Food Made on the Grill
Reasons for Grilling
Features That Would Encourage More Frequent Grilling
Grill Purchase Intent
Type of Grill Expected to Purchase
Budget for Next Grill Purchase
Grilling Influences
Impact of Race and Hispanic Origin
Consumer Segmentation
CHAID Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels
Leading Companies
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
26th November 2014
“From cave fires to backyard barbecues, cookouts have ignited social connections for centuries. Though this tradition that is not set to flame out any time soon, grilling companies can do more to position their products as tools for connecting instead of just tools for cooking.”
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How important are family and friends in this space?
