“China surpassed the United States in 2010 to become the biggest beer market in the world and is now nearly double the market size in retail volume terms of the US market; the current second largest market for beer. It is now clear that the beer market has started to become saturated with increasingly limited room for organic growth. As such, growth is likely to be driven not by expanding ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Drivers
Market Size and Forecast
Market Share
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Segmentation
The Consumer – Penetration of Beer
The Consumer – At-Home Drinking Occasions
The Consumer – Out-of-Home Drinking Occasions
The Consumer – Decision-Making Process of Beer Drinkers
The Consumer – Attitudes towards Premium Brands
The Consumer – Attitudes towards Product and Packaging Innovation
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Brands and Companies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Penetration of Beer
Appendix – Beer Drinking Occasions
Appendix – Decision-Making Process
Appendix – Attitudes towards Premium Beer
Appendix – Attitudes towards Product and Packaging Innovation
Appendix – Attitudes towards Labelling
Appendix – General Attitudes towards Beer
Appendix – Further Analysis
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How to target female consumers in the beer market?
