“Competition in the market is forcing manufacturers to diversify their product to meet the needs of increasingly sophisticated consumers. There are increasing new opportunities for products aimed at specific consumer segments, such as women and the elderly. There is also the opportunity to target high-end consumers with hand-made candies sold through high-end stores. The rapid expansion of online retail is also creating opportunities for sugar confectionary makers to reach many ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Size and Forecast
Market Segmentation
Market Share
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Trends in Consumption of Confectionery and Snacks
The Consumer – Reason for Confectionery Purchase
The Consumer – Type of Sugar Confectionery Products Bought for Self/Family and Gifting
The Consumer – Occasion of Sugar Confectionery Gifting
The Consumer – Premium Element for Sugar Confectionery
The Consumer – Premium Element for Gum Confectionery
The Consumer – Attitudes towards Sugar and Gum Confectionery
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Market Segmentation
Appendix – The Consumer – Consumption of Confectionery and Snacks
Appendix – The Consumer – Reason for Confectionery Purchase
Appendix – The Consumer – Types of Sugar Confectionery Products Bought for Self/Family
Appendix – The Consumer – Types of Sugar Confectionery Products Bought for Gifting
Appendix – The Consumer – Occasion of Sugar Confectionery Gifting
Appendix – The Consumer – Premium Element for Sugar Confectionery
Appendix – The Consumer – Premium Element for Gum Confectionery
Appendix – The Consumer – Statements about Sugar Confectionery
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Pursuing the online sales option
