“Brands should prioritise the young consumer market (both consumers in their 20s and children) to cultivate cheese consumption habits. In the adult market, cheese for snacking is an opportunity.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Trend Applications
Market Size and Forecast
Market Segmentation
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – How Well Cheese is Accepted by Chinese
The Consumer – Reasons for Not Buying Cheese
The Consumer – Popularity of Different Cheese Products in China
The Consumer – How Consumers Eat Cheese at Home
The Consumer – Attitudes Towards and Usage Behaviour of Cheese
The Consumer – Consumers’ Perceptions of Cheese, Milk and Yoghurt
The Consumer – Interests in Cheese Product Innovations
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Market Share
Who’s Innovating?
Companies & Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – The Consumer – How Well Cheese is Accepted by Chinese
Appendix – The Consumer – Reasons for not Buying Cheese
Appendix – The Consumer – Popularity of Different Cheese Products in China
Appendix – The Consumer – Ways to Eat Cheese at Home
Appendix – The Consumer – Repertoire Analysis of Ways to Eat Cheese at Home
Appendix – The Consumer – Attitudes Towards and Usage Behaviour of Cheese
Appendix – The Consumer – Consumer Perception of Cheese, Milk and Yoghurt
Appendix – The Consumer – Consumer Interests in Cheese Product Innovations
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How could brands encourage cheese usage among the young generation?
