Supermarkets and Hypermarkets - China - May 2014
Supermarkets and Hypermarkets - China - May 2014

“Already facing strong competition in the more developed urban markets, supermarket and hypermarket chains are now also facing competition from the rapid growth of online grocery retail. This is creating a greater need for innovation among retailers. New store formats are emerging to meet different local market needs in higher tier cities, and as chains increasingly penetrate into lower tier cities."

– Matthew Crabbe, Director of Research, Asia-Pacific

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Market Size and Forecast
Market Segmentation

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

Issues and Insights
Trend Application
The Consumer – Shopping Frequency by Outlet Type Changing
The Consumer – Product Purchasing Habits
The Consumer – Outlet Choice Factors Determining where Consumers Shop for Groceries
The Consumer – The Competition between Foreign and Domestic Chains
The Consumer – Shopping Behaviour
The Consumer – Consumer Attitudes towards Grocery Shopping

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Market Share
Who’s Innovating?
Companies and Brands

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size and Forecast
Appendix – Market Segmentation
Appendix – Frequency of Shopping at Supermarkets and/or Hypermarkets
Appendix – Products Bought most Often from Supermarkets and/or Hypermarkets
Appendix – Important Factors when Choosing which Supermarket and/or Hypermarket to Buy from
Appendix – Views on Foreign and Domestic Supermarkets and/or Hypermarkets by Type of Services Offered
Appendix – Consumer Shopping Behaviour when Shopping at Supermarkets and/or Hypermarkets
Appendix – Consumer Attitudes towards Shopping for Food at Supermarkets and/or Hypermarkets