“Overall, the cereal category faced another years of sales declines mainly as a result of increasing competition from other convenient and nutritious foods. The category’s sweet spot, the hot cereal segment, has increased, albeit minimally, but helps balance the category overall. The question remains, will innovative packaging and marketing, and improved nutritional profiles be enough to turn around category sales?”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Social Media – Hot and Cold Cereals
Personal Consumption of Cold and Hot Cereals
Reasons for Eating Less Cold and Hot Cereals
Reasons for Eating Cold and Hot Cereals
Important Nutritional Claims
Behaviors Related to Cold and Hot Cereals
Attitudes Toward Cold and Hot Cereals
Race and Hispanic Origin
Consumer Segmentation
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Hot Cereal
Brand Share – Cold Cereal
Innovations and Innovators
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Social Media – Hot and Cold Cereals
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations
31st August 2015
“Consumers continue to seek foods with ingredients that are natural and recognizable. This is having a major impact across food categories, including cold cereal. Major cereal manufacturers are demonstrating they are meeting consumer demand for products without the use of artificial colors or flavors.” 
1st May 2015
“Quaker’s patent for an expandable food package would increase the convenience and portability of eating foods, like hot cereal, while also reducing shipping costs and required storage space.”
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How can the category reverse declining sales?
