“While the energy drink and shot category is still young and growing, many consumers are still not consuming them. New launches and marketing is increasing awareness, but the food and beverage industry is overflowing with offerings that provide similar energy functions without the safety and health stigma that plagues energy drinks/shots. However, consumer concerns offer the category more avenues to innovate and attract new users.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Consumption Habits for Energy Drinks
Consumption Habits for Energy Shots
Occasions for Energy Drink/Shot Consumption
Location Preferences
Reasons for Drinking Energy Drinks
Reasons for Drinking Energy Shots
Reasons for Drinking Less Energy Drinks and Energy Shots
Packaging, Flavor, Product Preferences
Attitudes and Behaviors toward Energy Drinks and Energy Shots
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Energy Drinks
Brand Share – Energy Shots
Innovations and Innovators
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
8th January 2016
“The energy drink category has cultivated a loyal user base with Millennial men. Leveraging beyond functional to emotional benefits may help these brands attract the critical younger Millennial and iGeneration to keep the category growing.” 
1st May 2015
“Consumers’ desire for natural and organic ingredients in the energy drink space is likely fueled more by an interest in health, rather than out of safety concern. NEON provides core energy drinkers with a new glowing experience while hitting on health and natural trends.”
|
What competes with the category that keeps it from being a more frequent beverage choice?
