Pet Food - US - July 2014
Pet Food - US - July 2014

    “While pet ownership is down, this has not deterred pet owners from continuing to view their pets as family members, and treating them accordingly. The humanization of pets and their dietary needs continues unchecked, as pet food resembles more and more that which one would find on the grocery store shelves for people.”

- Amy Kraushaar, US Category Manager, Food and Drink

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size
Market Drivers
Segment Performance
Segment Performance – Dog Food
Segment Performance – Cat Food
Segment Performance – Other Pets
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Pet Ownership
Time and Activities with Pet
Attitudes of Pet Owners
Shopping for Pet Food
Pet Food Decision-Making
Pet Foods Bought – Dogs
Pet Foods Bought – Cats
Pet Supplements/Vitamins – Dogs and Cats
Pet Foods Bought – Organic
Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share – Dog Food
Brand Share – Cat Food
Brand Share – Other Pet Food
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations