Baby Food and Drink - UK - April 2014
Baby Food and Drink - UK - April 2014

“Innovation that taps into parents’ preference for homemade baby food has been limited, presenting ripe opportunities for baby food manufacturers. Extending their ranges with cooking ingredients that are specifically designed to be used in recipes for babies and toddlers, such as low-salt stock, extra-mild spices and low-acidity oils offers a way for brands to capitalise on this.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Segment Performance

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Usage of Baby Food
The Consumer – Attitudes Towards Homemade and Manufactured Baby Food
The Consumer – Choice Factors for Baby Food
The Consumer – Sources of Information
The Consumer – Attitudes Towards Manufactured Baby Food

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size
Appendix – The Consumer – Usage of Baby Food
Appendix – The Consumer – Attitudes Towards Homemade and Manufactured Baby Food
Appendix – The Consumer – Choice Factors for Baby Food
Appendix – The Consumer – Sources of Information
Appendix – The Consumer – Attitudes Towards Manufactured Baby Food