“With the popularity of pizza, the sky is the limit on how operators can keep their offerings interesting and relevant for customers. However, restaurants will need to keep in mind that traditional views of convenience and customization have changed, and instead, there has been a shift toward personalizing pies for each individual person, in order to appeal to their lifestyle needs (eg health, non-pizza items, smaller portions, and dining experience).”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Trend Application
Market Drivers
Competitive Context
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Consumer Data – Overview
Consumer Data – By Gender
Consumer Data – By Income
Consumer Data – By Race
Consumer Data – By Hispanic/Non-Hispanic
Consumer Data – By Generation
Consumer Data – By Parents
Consumer Data – By Daypart
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Marketing Strategies
Social Media – Pizza Restaurants
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Correspondence Analysis – Pizza Restaurant Segments
Desired Pizza Toppings
Menu Analysis
Appendix – Other Useful Tables
Appendix – Mintel Menu Insights
Appendix – By Gender
Appendix – By Income
Appendix – By Race
Appendix – By Hispanic/Non-Hispanic
Appendix – By Generation
Appendix – By US Regions and Division
Appendix – By Parents
Appendix – By Usage by Segment
Appendix – By Meal or Snack by Segment
Appendix – Social Media
Appendix – Trade Associations
14th July 2015
“California Pizza Kitchen seeks to attract health-conscious consumers by adding more non-pizza dishes to its menu. The new interiors are designed to draw in Millennials, who are often drawn to restaurants with open kitchens. This continues the foodservice trend of including more better-for-you, fresh items, while also revitalizing décor ... 
26th March 2015
“Smartwatch apps take convenience to a whole new level, letting customers order, pay, and track progress – all wrist-side.”
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Pizza is popular, but could cause wear-out
