“With five consecutive years of strong sales in the books, the search for new buyers is heating up among automakers. Marketers have an opportunity to find audiences of buyers who have previously not been a primary focus. Women car buyers, owners of vehicles in need of replacement, and traditional used-car buyers each present distinct opportunities.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Segmentation
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
New Car Buyers
New Car Buyers – Who, When, and Why
New Car Buyers – Vehicles Considered
Car Buyers – New, Used, or CPO?
Price Paid For Most Recently Purchased Vehicle
Incentives and Service Features Important To New Car Intenders
Styling and Comfort Features Important to New Vehicle Intenders
Tech and Audio Features Important to New Vehicle Intenders
Safety Features Important to New Vehicle Intenders
Interest in Developing Technologies, Functionality, Features and Services When Purchasing Next New Car
Impact of Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Innovations and Innovators
Marketing Strategies
Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Trade Associations
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Who are the next audience of car buyers?
