“The biggest issue for furniture retailers is to create a compelling identity which consumers can relate to. Each company needs to be very clear about its own unique proposition and should continue to build on this image consistently when designing store interiors or conducting advertising campaigns. By enhancing their branding in this way, companies can gradually shift away from over-reliance on hooking people in with discounted prices and special offers ...
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market Environment
Market Size and Forecast
Furniture Specialists’ Sales
Strengths and Weaknesses
Competitive Context
Channels of Distribution
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Spend on Furniture
The Consumer – Rooms People Have Bought Furniture For
The Consumer – Retailers Used For Furniture
The Consumer – Reasons for Purchasing Furniture
The Consumer – Shopping Patterns
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Space Allocation Summary
Retail Competitor Analysis
Market Shares
Brand Communication and Promotion
Brand Research
Retailer Profiles
22nd July 2016
"Spending on the home is closely linked to the fortunes of the housing market. Home owners spend most on their homes for up to 3-5 years after moving house, meaning that a fall in housing transactions can have a long-lasting impact on the broader home market." 
17th May 2016
"Ikea has begun to sell solar panels. This could help customers live in a more sustainable way and lower their energy bills. Initially Ikea's solar panels are available online as well as to order at the company's 'Solar Shops' in Glasgow, Birmingham and Lakeside. Solar panels will be ...
|
What is the shopping journey for furniture? 
