“Half of adults say that they are discouraged from dining at fast food venues because the food served is not good for them, yet uptake of healthy options is typically low. Dishes with improved health credentials which continue to deliver on the fast food experience users expect should resonate.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Fast Food Usage Habits
The Consumer – Barriers to Using Fast Food Restaurants
The Consumer – Attitudes Towards Fast Food Outlets
The Consumer – Chicken/Burger Bar Menu Enticements
The Consumer – Chicken/Burger Bar Venue Enticements
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Advertising, Perceptions and Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Market Size and Forecast
Appendix – Brand Advertising, Perceptions and Social Media
Appendix – The Consumer – Fast Food Usage Habits
Appendix – The Consumer – Barriers to Using Fast Food Restaurants
Appendix – The Consumer – Attitudes Towards Fast Food Outlets
Appendix – The Consumer – Chicken/Burger Bar Menu Enticements
Appendix – The Consumer – Chicken/Burger Bar Venue Enticements
22nd June 2015
Cheesemakers have finally woken up to the ‘better burger’ buzz but there’s plenty more they can do to capitalise on this enduring trend. 
30th January 2015
“Consumer demand exists to justify fast service operators in the UK investing in mobile order and pay technology to drive food/drink sales and gain market share.”
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Drinks and fries offer scope for operators to tap demand for customisation
