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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
“Sales of spreads continue to decline, with a variety of external reasons at play. But the category is also seen by consumers as not delivering on taste as well as its two key USPs (Unique Selling Points); ease of use and the presence of healthy fats. Operators in this market must address these issues if spreads are to stand a chance of growing again.”
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Application
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Purchasing Habits and Frequency of Usage
The Consumer – Perception of Yellow Fats and Edible Oils
The Consumer – Attitudes Towards Edible Oils
The Consumer – Attitudes Towards Butters and Spreads
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Brand Research
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Market Size and Forecast
Appendix – Who’s Innovating?
Appendix – Brand Communication and Promotion
Appendix – Brand Research
Appendix – The Consumer – Purchasing Habits and Frequency of Usage
Appendix – The Consumer – Perception of Yellow Fats and Edible Oils
Appendix – The Consumer – Attitudes Towards Edible Oils
Appendix – The Consumer – Attitudes Towards Butters and Spreads
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