“The convergence of budget and full-service airlines has continued, with full-service airlines further unbundling fares to compete on top-line prices and low-cost airlines entering the long-haul market. Going forward, the development and efficient targeting of ancillary services will be a key driver in maintaining profitability for all airlines”.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Flights Taken in the Last 12 Months
The Consumer – Types of Flights Taken in the Last 12 Months
The Consumer – Booking Methods
The Consumer – Attitudes towards Purchasing
The Consumer – Willingness to Pay for In-flight Features
The Consumer – Interest in Mobile App Features
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Brand Perceptions and Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Brand Perceptions and Social Media
Appendix – The Consumer – Flights Taken in the Last 12 Months
Appendix – The Consumer – Types of Flights Taken in the Last 12 Months
Appendix – The Consumer – Booking Method
Appendix – The Consumer – Attitudes towards Purchasing
Appendix – The Consumer – Willingness to Pay for In-Flight Features
Appendix – The Consumer – Amount Willing to Pay for In-Flight Features
Appendix – The Consumer – Interest in Mobile App Features
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Why airlines should focus on increasing app penetration
