“As consumer spending rises, it is likely to become increasingly important for home baking companies to remind people of the benefits of baking in order to maintain consumer interest. Brands can leverage the relaxation associated with baking in their advertising campaigns, which is likely to resonate given that stress affects many people’s lives.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Home Baking Habits
The Consumer – Feelings Associated with Home Baking
The Consumer – Choice Factors for Baking Mixes, Cake Coverings or Decorations
The Consumer – Attitudes Towards Home Baking
The Consumer – Further Attitudes Towards Home Baking
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Segment Performance
Appendix – The Consumer – Home Baking Habits
Appendix – The Consumer – Feelings Associated with Home Baking
Appendix – The Consumer – Choice Factors for Baking Mixes, Cake Coverings or Decorations
Appendix – The Consumer – Attitudes Towards Home Baking
Appendix – The Consumer – Further Attitudes Towards Home Baking
19th August 2015
"The incredibly simple two-ingredient “ice cream bread” recipe – accessible to even the most novice baker - could be promoted by brands as a novel way to use ice cream while tapping into the popularity of home baking." 
31st March 2015
"Offering a pack containing baking equipment goes some way towards tapping interest in home baking but offering chilled prepared baking mixes can forge a more tangible link between a brand and baking.”
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It will become increasingly important for companies to keep baking front of mind for consumers as the economy rebounds
