Home Baking - UK - July 2014
Home Baking - UK - July 2014

“As consumer spending rises, it is likely to become increasingly important for home baking companies to remind people of the benefits of baking in order to maintain consumer interest. Brands can leverage the relaxation associated with baking in their advertising campaigns, which is likely to resonate given that stress affects many people’s lives.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Trend Application
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Segment Performance

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Home Baking Habits
The Consumer – Feelings Associated with Home Baking
The Consumer – Choice Factors for Baking Mixes, Cake Coverings or Decorations
The Consumer – Attitudes Towards Home Baking
The Consumer – Further Attitudes Towards Home Baking

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size and Forecast
Appendix – Segment Performance
Appendix – The Consumer – Home Baking Habits
Appendix – The Consumer – Feelings Associated with Home Baking
Appendix – The Consumer – Choice Factors for Baking Mixes, Cake Coverings or Decorations
Appendix – The Consumer – Attitudes Towards Home Baking
Appendix – The Consumer – Further Attitudes Towards Home Baking