“Brands in this market need to find new ways of convincing users of the safety and efficacy of their drinks. At the same time, it is necessary for them to identify new angles to engage prospective consumers. Drinks made from natural ingredients show strong potential with more than seven in 10 people showing interest.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Frequency of Usage of Sports and Energy Drinks
Consumer – Usage Occasions
Consumer – Interest in Product Concepts
Consumer – Attitudes Towards Sports and Energy Drinks
Consumer – Attitudes Towards Feeling Tired
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Brands and Companies
Brand Advertising, Perceptions and Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Brand Advertising, Perceptions and Social Media
Appendix – Consumer – Frequency of Usage of Sports and Energy Drinks
Appendix – Consumer – Usage Occasions
Appendix – Consumer – Interest in Product Concepts
Appendix – Consumer – Attitudes Towards Sports and Energy Drinks
Appendix – Consumer – Attitudes Towards Feeling Tired
27th February 2015
“Rockstar’s Energy Water paves the way for products that blur the energy drinks and bottled water categories. Benefiting from the health credentials of the latter, the product should appeal to the one in four adults interested in bottled water fortified to provide an energy boost.”
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All-natural drinks look well-placed to resonate in both sports and energy drinks
