“Despite the openness to jam as part of a healthy snack among families, few brands have actively targeted this occasion with marketing or through specific product formats. Examples from markets such as cheese, where snacking formats have posted rapid growth, show how more specific targeting can help brands drive standout.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage of Sweet and Savoury Spreads/Dips
The Consumer – Usage Occasions of Sweet and Savoury Spreads/Dips
The Consumer – Attitudes Towards Sweet Spreads
The Consumer – Interest in Selected Product Attributes of Sweet Spreads
The Consumer – Attitudes Towards Savoury Spreads and Dips
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Who’s Innovating?
Appendix – Market Size and Forecast
Appendix – Market Share
Appendix – Brand Communication and Promotion
Appendix – The Consumer – Usage of Sweet and Savoury Spreads/Dips
Appendix – The Consumer – Usage Occasions of Sweet and Savoury Spreads/Dips
Appendix – The Consumer – Attitudes Towards Sweet Spreads
Appendix – The Consumer – Users’ Interest in Selected Product Attributes of Sweet Spreads
Appendix – The Consumer – Attitudes Towards Savoury Spreads and Dips
24th December 2014
“Tesco’s biscuit-flavoured spreads are well-placed to capitalise on the success of the first biscuit-based spread, Lotus, in the UK and tap into the interest in sweet spreads with unusual flavours.” 
27th June 2014
“Spread brands are looking to drive usage in baking and cooking, with targeted product development helping brands to stand out in the crowded market.”
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How can sweet spreads capitalise on young consumers’ enthusiasm for baking?
