“Although a high proportion of the population visit the dentist, there remains a large proportion who do not do so, as well as a large proportion of parents who do not take their children to the dentist, suggesting missed opportunities for product endorsements. Despite the rise in products designed for children, and the rise in the population of children, only a small proportion of parents agree that it is necessary ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage and Frequency
The Consumer – Purchase of Oral Care
The Consumer – Interest in Product Attributes
The Consumer – Parental Attitudes towards Oral Care
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Brand Perceptions and Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Brand Research
Appendix – The Consumer – Usage and Frequency
Appendix – Demographics
Appendix – The Consumer – Purchase of Oral Care
Appendix – The Consumer – Interest in Product Attributes
Appendix - The Consumer – Parental Attitudes towards Oral Healthcare
27th March 2015
“Oral-B is developing a smart mirror to make brushing teeth more fun and technologically savvy.” 
13th January 2015
“A San Francisco-based company has created a small device which can draw samples from the mouth and relay information via an app to indicate whether the user is in need of a mint.”
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Are people being encouraged to visit the dentist?
