“Facial skincare brands can focus on appealing to low usage demographics and more targeted product positioning claims to maintain sales growth in the category. The consumer interest in free-from products and ethical practices can also be harnessed to address brand loyalty.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Product Usage and Frequency Amongst Women
The Consumer – Product Usage and Frequency Amongst Men
The Consumer – Reasons for Using Facial Skincare
The Consumer – Shopping for Skincare
The Consumer – Desired Product Attributes
The Consumer – Attitudes towards Skincare
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Brand Research
Appendix – The Consumer – Product Usage and Frequency Amongst Women
Appendix – The Consumer – Product Usage and Frequency Amongst Men
Appendix – The Consumer – Reasons for Using Facial Skincare Products
Appendix – The Consumer – Shopping for Skincare
Appendix – The Consumer – Desired Product Attributes
Appendix – The Consumer – Attitudes towards Skincare
22nd January 2015
“As increased connectivity makes it harder for people to switch off, manufacturers have increasingly introduced products and services to enhance people’s sleeping and help them to relax.” 
13th November 2014
“The announcement of further restrictions on preservatives in BPC products has bought the issue of skin irritants back into headlines, and brands are focussing on developing natural alternatives, as well as simple and clear product formulations.”
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Facial skincare products need to boost appeal amongst older men
