Consumer Snacking - UK - January 2014
Consumer Snacking - UK - January 2014

“More than a quarter (26%) of users eat snacks when in need of an energy boost and keeping energy levels up is important to around half of snackers. While various breakfast biscuit brands have made energy provision a central part of their positioning, this proposition remains rare in the wider snacking category. This interest suggests scope to leverage this positioning more. Snacking brands should take inspiration from this, communicating a ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues in the Market
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Strengths and Weaknesses

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Snacks Eaten
The Consumer – When Do They Snack?
The Consumer – Factors Influencing Snack Choice
The Consumer – Reasons to Snack
The Consumer – Occasions
The Consumer – Attitudes towards Snacking

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies and Products
Brand Research
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Drivers
Appendix – Who’s Innovating?
Appendix – Brand Research
Appendix – Brand Communication and Promotion
Appendix – The Consumer – Snacks Eaten
Appendix – The Consumer – When Do They Snack?
Appendix – The Consumer – Factors Influencing Choice
Appendix – The Consumer – Reasons to Snack
Appendix – The Consumer – Occasions
Appendix – The Consumer – Attitudes towards Snacking