“To a new mother, her baby is the apple of her eye, and she would spare nothing to ensure their needs are met, even if that means that her own needs and interests are neglected. Brands could re-ignite mums’ passion for their habits and lifestyle before they had children and show they do not have to run counter to being a parent.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Online Engagement Around Pregnancy
The Consumer – Habits of New Mums
The Consumer – Childcare Arrangements
The Consumer – Financial Priorities of Families
The Consumer – Digital Activities Parents and Kids Engage in Together
The Consumer – How Mothers Spend Their ‘Me Time’
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The Consumer – Demographic Overview
Appendix – The Consumer – Online Engagement Around Pregnancy
Appendix – The Consumer – Habits of New Mums
Appendix – The Consumer – Childcare Arrangements
Appendix – The Consumer – Financial Priorities of Families
Appendix – The Consumer – Digital Activities Parents and Kids Engage in Together
Appendix – The Consumer – How Mothers Spend Their ‘Me Time’
1st September 2015
“With ever-rising pressures on NHS ante-natal care services, there is more scope for utilising online and mobile channels to provide pregnancy care and advice.” 
27th May 2015
“Mumsnet Jobs is making the first steps towards eradicating the ‘motherhood penalty’ by providing mothers with more flexible and competitive positions to choose from.”
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Pre-empting new mums’ concerns about harmful or unhealthy ingredients in baby food, drink and personal care
