“To succeed in tomorrow’s tough trading environment, kitchen retailers will need to continue to invest in showroom displays in order to keep ahead of the competition. Retailers will increasingly recognise the importance of a great showroom environment to give people ideas about how to create an attractive and practical kitchen.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Trend Application
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Channels of Distribution
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Types of Kitchen in Their Homes
The Consumer – Kitchen Refurbishment
The Consumer – The Customer Journey
The Consumer – Where They Bought Kitchen Furniture
The Consumer – Factors Influencing Choice of Retailer/Supplier of Kitchen Furniture
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Environment
Appendix – The Consumer – Types of Kitchen in Their Homes
Appendix –The Consumer – Kitchen Refurbishment
Appendix – The Consumer – What They Spent on Kitchen Refits
Appendix – The Consumer – The Customer Journey
Appendix – The Consumer – Where They Bought Kitchen Furniture
Appendix – The Consumer – Factors Influencing Choice of Retailer/Supplier of Kitchen Furniture
Appendix – The Consumer – Factors That Would Influence Choice of Retailer
11th April 2016
"IKEA has announced the launch of virtual reality kitchen. This pilot test gives customers a chance to try new kitchen solutions ahead of purchase."
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Will more fitted kitchen purchases go online?
