Vitamins and Supplements - UK - September 2014
Vitamins and Supplements - UK - September 2014

“Although the top reason for taking vitamins/supplements is generic, the rise in value sales of vitamins/supplements specifically for men and women suggests that consumers want a degree of personalisation, offering opportunities for the market. Driving further segmentation within demographic groups could be a way to encourage growth. In 2014, the ASA (Advertising Standards Agency) has shown evidence of clamping down on claims in advertising, particularly when it comes ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues & Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Market Size and Forecast
Segment Performance
Market Share
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Usage and Frequency of Vitamins/Supplements
The Consumer – General Health Concerns
The Consumer – Reasons for Taking Vitamins/Supplements
The Consumer – Interest in Appearance Benefits
The Consumer – Factors to Encourage Purchase of Vitamins/Supplements

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies and Products
Brand Research
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Brand Research
Appendix – The Consumer – Usage and Frequency of Vitamins/Supplements
Appendix – The Consumer – General Health Concerns
Appendix – The Consumer – Reasons for Taking Vitamins/Supplements
Appendix – The Consumer – Interest in Appearance Benefits
Appendix – The Consumer – Factors to Encourage Purchase of Vitamins/Supplements
Appendix – Demographic Table