Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Best and worst-case forecast of UK condoms and lubricants market, 2008-18
- Market factors
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- Figure 2: Manufacturer shares of UK retail value sales of condoms, May 2013
- Companies and innovation
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- Figure 3: New product launches in sexual health market by private and own-label, 2009-13*
- The consumer
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- Figure 4: Selected views on contraception, July 2013
- Figure 5: Most popular methods of contraception used
- What we think
Issues in the Market
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- How will changing population dynamics impact the market?
- Why are people still having unprotected sex?
- How can the market better target women?
- What role will own-label play in this category?
Trend Application
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- Trend: Open Diary
- Trend: Man in the Mirror
- Mintel Futures: Old Gold
Market Drivers
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- Key points
- Rise in birth rates taking people out of the market
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- Figure 6: Key live birth data, 1981-2011
- Change in family dynamics
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- Figure 7: Families, by family type, UK, 1996 and 2012
- Age of motherhood
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- Figure 8: Live births, by age of mother, 2007-12
- A rise in STI rates in young people
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- Figure 9: New diagnoses of sexually transmitted infections in England and ratio of male to female, 2009-12
- Trends in contraception methods
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- Figure 10: Trends in primary contraceptive methods (England), 2007/08-2011/12*
- Population changes
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- Figure 11: Trends in the age structure of the UK population, by gender, 2008-18
Who’s Innovating?
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- Key points
- Rise in own-label
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- Figure 12: New product launches in sexual health market, by private and own-label, 2009-13*
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- Figure 13: Own-label contraception products
- Durex leads innovation
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- Figure 14: New product launches in sexual health market, by company, Jan 2009-June 2013
- Figure 15: Range of products from durex
Market Size and Forecast
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- Key points
- Premium condoms and price rises contributing to growth
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- Figure 16: UK retail value sales of condoms and female lubricants*, at current and constant prices, 2008-18
- Condom category is predicted continued growth
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- Figure 17: Best and worst-case forecast of UK sales of condoms and female lubricants, 2008-18
- Forecast methodology
Market Share
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- Key points
- RB dominates market share
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- Figure 18: Manufacturer shares of UK retail value sales of condoms, May 2012 to May 2013
Companies and Products
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- Reckitt Benckiser
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- Figure 19: Reckitt Benckiser Plc financial results summary, 2011-12
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- Figure 20: Reckitt Benckiser Plc financial Q1 results summary, 2013
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- Figure 21: Product launches by Reckitt Benckiser Plc in the UK sexual health market, January 2011-May 2013
- Ansell Consumer Healthcare
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- Figure 22: Ansell Limited financial results summary, 2011-12
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- Figure 23: Ansell Limited, half year 2013 results summary
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- Figure 24: Product launches by Ansell Consumer Healthcare in the UK sexual health market, January 2009-May 2013
- Pasante Healthcare
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- Figure 25: Product launches by Pasante Healthcare in the UK sexual health market, Jan 2009-May 2013
- Church & Dwight
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- Figure 26: Financial performance of Church & Dwight UK Ltd., 2010 and 2011
- Creative Conceptions
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- Figure 27: Product launches by Creative Conceptions Limited in the UK sexual health market, January 2009-May 2013
Brand Communication and Promotion
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- Key points
- Ansell saw a rise in spending in 2012
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- Figure 28: Main monitored media advertising expenditure on contraceptives, Jan 2011-May 2013
- Durex uses advertising to promote a fun yet caring image
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- Figure 29: Main monitored media advertising expenditure on contraceptives, by manufacturer, Jan 2011-May 2013
- Using social media to engage the consumer
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- Figure 30: Main monitored media advertising expenditure by media type, Jan 2011-May 2013
Channels to Market
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- Key points
- Grocery holds its market share
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- Figure 31: UK retail value sales of condoms and female lubrication, by outlet type, 2011 and 2012
- The pharmacy and internet saw greatest growth
The Consumer – Relationship Status and Sexual Orientation
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- Key points
- Almost seven in ten adults are in a relationship
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- Figure 32: Relationship status, July 2013
- The influence of relationship status on attitudes towards sexual health
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- Figure 33: Attitudes towards sexual health, by relationship status, July 2013
The Consumer – Views on Contraception
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- Key points
- Women taking charge
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- Figure 34: Selected views on contraception, July 2013
- Older people less likely to use condoms
- Is embarrassment really a low factor?
The Consumer – Methods of Contraception Used
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- Key points
- Youngest and oldest most likely to be sexually inactive
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- Figure 35: Most popular methods of contraception used, July 2013
- Condoms are the preferred method of contraception
- Oral contraceptives show the highest usage amongst 25-34-year-olds, with older people using more permanent methods
- Younger people are more likely to use more than one type of contraception
The Consumer – Attitudes Towards Sexual Health
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- Key points
- Young people want more education
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- Figure 36: Selected attitudes towards sexual health, July 2013
- Condom usage declines in a long-term relationship
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- Figure 37: Reasons for using contraceptive methods, July 2013
Appendix – Market Size and Forecast
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- Figure 38: UK retail value sales of condoms and female lubricants*, at current and constant prices, 2008-18
- Figure 39: UK retail volume sales of condoms and female lubricants, 2011-12
- Condoms
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- Figure 40: UK retail value sales of condoms, at current and constant prices, 2008-18
- Figure 41: Best and worst-case forecast of UK sales of condoms, 2008-18
- Female lubricants
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- Figure 42: UK retail value sales of female lubricants, at current and constant prices, 2008-18
- Figure 43: Best and worst-case forecast of UK sales of female lubricants, 2008-18
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Appendix – The Consumer, Relationship Status and Sexual Orientation
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- Figure 44: Relationship status, July 2013
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- Figure 45: Most popular relationship status, by demographics, July 2013
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- Figure 46: Next most popular relationship status, by demographics, July 2013
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- Figure 47: Sexual orientation, July 2013
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- Figure 48: Sexual orientation, by demographics, July 2013
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Appendix – The Consumer, Views on Contraception
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- Figure 49: Views on contraception, July 2013
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- Figure 50: Most popular views on contraception, by demographics, July 2013
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- Figure 51: Next most popular views on contraception, by demographics, July 2013
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- Figure 52: Other views on contraception, by demographics, July 2013
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- Figure 53: Views on contraception, by most popular relationship status, July 2013
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- Figure 54: Views on contraception, by other relationship status’, July 2013
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Appendix – The Consumer – Methods of Contraception Used
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- Figure 55: Methods of contraception used, July 2013
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- Figure 56: Most popular methods of contraception used, by demographics, July 2013
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- Figure 57: Next most popular methods of contraception used, by demographics, July 2013
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- Figure 58: Methods of contraception used, by most popular relationship status, July 2013
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- Figure 59: Methods of contraception used, by least popular relationship status, July 2013
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- Figure 60: Repertoire of methods of contraception used, by demographics, July 2013
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- Figure 61: Most popular reasons for using contraceptive methods, by demographics, July 2013
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- Figure 62: Next most popular reasons for using contraceptive methods, by demographics, July 2013
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Appendix – The Consumer – Attitudes Towards Sexual Health
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- Figure 63: Attitudes towards sexual health, July 2013
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- Figure 64: Most popular attitudes towards sexual health, by demographics, July 2013
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- Figure 65: Next most popular attitudes towards sexual health, by demographics, July 2013
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- Figure 66: Most popular reasons for using contraceptive methods, by demographics, July 2013
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- Figure 67: Next most popular reasons for using contraceptive methods, by demographics, July 2013
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- Figure 68: Reasons for using contraceptive methods, by relationship status, July 2013
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