Table of Contents
Introduction
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- Definition
- Shampoo and conditioners
- Hair colourants
- Hair styling agents
- Methodology
- Abbreviations
Executive Summary
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- The market
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- Figure 1: China hair care market forecast, total value sales 2008-18
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- Figure 2: China hair care market by segments 2008-2018
- Companies and brands
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- Figure 3: China hair care market, retail market share by company type, 2012
- The consumer
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- Figure 4: Frequency of using hair care products overall, February 2013
- Figure 5: Current hair and scalp problems, February 2013
- Attitudes vary by gender
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- Figure 6: Current hair and scalp problems, by gender, February 2013
- Up-selling to the higher income groups
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- Figure 7: Frequency of using hair care products, by monthly personal income, February 2013
- City-specific solutions
The Market
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- Key points
- Hair care market overview
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- Figure 8: The China hair care market, value sales 2008-18
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- Figure 9: China consumer price index during January 2010 to January 2013
- Segmentation – Shampoo and conditioner dominate
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- Figure 10: The China hair care market, by segment, 2008-18
- Hair care market forecast– A new chapter for growth
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- Figure 11: The China hair care market forecast chart, total value sales 2008-18
- Shampoo and conditioner forecast – Looking for a healthier scalp
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- Figure 12: The China hair shampoo and conditioner market forecast chart, value sales 2008-18
- Hair colourant forecast – Targeting different demographics
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- Figure 13: The China hair colourant market forecast chart, value sales 2008-18
- Hair styling forecast – Styling for a competitive edge in business
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- Figure 14: The China hair styling market forecast chart, value sales 2008-18
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- Figure 15: The launch post of GQ China in October 2009 coined the phrase “new Chinese gentlemen”, 2009
- What it means
Companies and Brands
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- Key points
- Companies and market shares
- Shampoo and conditioners
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- Figure 16: China - Shampoo and Conditioners: Company retail market share, by value (%), 2009-12
- Hair colourants
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- Figure 17: China - Hair Colourants: Company retail market share, by value (%), 2009-12
- Hair styling
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- Figure 18: China - Hair Styling Agents: Company retail market share, by value (%), 2009-12
- Top brands
- Head & Shoulders
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- Figure 19: Head & Shoulders advertisement cast with Taiwanese Peng Yuyan, 2013
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- Figure 20: Head & Shoulders hair scalp spa range, 2011
- Figure 21: Head & Shoulders new men’ s range- Soothing Anti-Itch, 2013
- Pantene
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- Figure 22: CLINICARE volume generation serum contains with Niacinamide and pro-v, 2013
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- Figure 23: Famous faces for Pantene clockwise: Lin Chi-ling, Barbie Hsu, Liu Yifei and gao yuanyuan, 2012
- Slek
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- Figure 24: Slek new upgraded product range 2013
- CLEAR
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- Figure 25: Clear charcoal cooling variant, 2013
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- Figure 26: Miss Dee Hsu for Clear, 2013
- What it means
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- Figure 27: A spa treat with a friend, 2013
The Consumer
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- Key points
- Frequency of using hair care products
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- Figure 28: Frequency of using hair care products, February 2013
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- Figure 29: Head & Shoulders latest ying-yang concept packaging, 2012
- Current hair and scalp problems and qualities sought
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- Figure 30: Current hair and scalp problems, February 2013
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- Figure 31: Qualities sought from hair care products, February 2013
- Important factors considered when purchasing hair care products
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- Figure 32: Important factors considered when purchasing hair care products, February 2013
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- Figure 33: Schwarzkopf Extra Care Shea cashmere repair leave on spray for heat damaged hair
- Attitudes towards purchasing hair care products
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- Figure 34: Attitudes towards purchasing hair care products, February 2013
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- Figure 35: Carrefour beauty care promotion – buy one get the second one for half price, 2011
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- Figure 36: Clear’s online promotion collaborating with formula one lotus team, 2013
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- Figure 37: Herbal Essences digital coupon only can be redeemed at Watson’s
- Attitudes towards hair care products
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- Figure 38: Attitudes towards hair care products, February 2013
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- Figure 39: Shan Cao Ji Neroli Repairing hair mask, 2012
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- Figure 40: Individual consumer shares her product experience of Kiehl’s shampoo, 2013
Targeting Men
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- Key points
- The gender differences in current hair and scalp problem
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- Figure 41: Current hair and scalp problems, by gender, February 2013
- Figure 42: Qualities sought from hair care products (shampoo, conditioner and hair treatment) between men and women, February 2013
- The gender differences in selecting a hair care product
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- Figure 43: The different needs between men and women when using a shampoo, 2012
- Figure 44: Number 1-ranked factors considered when purchase hair care products between men and women, February 2013
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- Figure 45: Major brands prefer blue tones to attract male consumers
- Figure 46: Local brand “Duofu” and “Maindewing” copy Unilever’s dove and lynx shower gel package
- Figure 47: Kérastase and Jahwa GF
- What a man wants
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- Figure 48: Attitudes towards purchasing hair care products, by gender, February 2013
- Target the husbands
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- Figure 49: Male attitudes towards purchasing hair care products, by age, February 2013
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- Figure 50: The era of adopting kung fu actors promoting shampoo brands: Jackie Chan for Bawang, Jet Li for Softto, Donnie Yen for Head & Shoulders, 2012
- What it means
Encouraging Higher Income Groups to Trade Up
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- Key points
- The hair styling index
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- Figure 51: Daily use of hair care products, by monthly personal income, February 2013
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- Figure 52: Shiseido professional scalp care essence, 2013
- “Made from” Matters
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- Figure 53: Qualities sought from hair care products, by highest personal income, February 2013
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- Figure 54: Yang Yuan Qing by Yunnan Bai Yao, 2013
- Figure 55: P&G’s new skincare brand Oceana using seaweed from Île-de-Bréhat island, France, 2013
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- Figure 56: Shanghai Yan Ka La Goji Berry shampoo contains 98% of natural ingredients (208 rmb/300ml), 2012
- Premium is still on the rise, but price promotions are key
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- Figure 57: Attitudes towards hair care products, by monthly personal income, February 2013
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- Figure 58: Schwarzkopf shea cashmere including shampoo, 2013
- Figure 59: Attitudes towards purchasing hair care products, by all and highest monthly personal income earners, February 2013
- What it means
Design City-Specific Solutions
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- Key points
- Capture the fashion seekers in smaller cities
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- Figure 60: Usage of hair care products in the six months to February 2013, by tier of city, February 2013
- Figure 61: Shampoo usage frequency, by city tier, February 2013
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- Figure 62: Hair colourant frequency by city tier, February 2013
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- Figure 63: Crowds craving luxury items at Nanjing’s first Louis Vuitton store, May 2012
- Figure 64: Colouring hair is very fashionable in tier two and tier three cities: left to right street shot in Hefei (tier 2), Wuhan (tier 2), Wenzhou (tier 3)
- Fill the quality gap
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- Figure 65: Current hair and scalp problems, by city tier, February 2013
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- Figure 66: Local product copying Head & Shoulders found in Binyang county near Nanning, Guangxi, 2013
- Figure 67: Qualities sought from hair care product, by city tier, February 2013
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- Figure 68: Henkel’s Syoss collaborates with Japanese fashion icon Erika Sawajiri
- Figure 69: Could inoherb provide some inspirations for its fellow domestic hair care brands?
- Design city-specific hair care solutions
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- Figure 70: Attitudes towards hair care products, by city tier, February 2013
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- Figure 71: Attitudes towards purchasing hair care products, by tier of city, February 201372
- What it means
Appendix – The Consumer
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- Frequency of using hair care products
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- Figure 73: Frequency of using hair care products, February 2013
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- Figure 74: Frequency of using hair care products, February 2013
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- Figure 75: Frequency of using hair care products, by most popular current hair and scalp problems, February 2013
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- Figure 76: Frequency of using hair care products, by next most popular current hair and scalp problems, February 2013
- Current hair and scalp problems
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- Figure 77: Current hair and scalp problems, February 2013
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- Figure 78: Most popular current hair and scalp problems, by demographics, February 2013
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- Figure 79: Next most popular current hair and scalp problems, by demographics, February 2013
- Qualities sought from hair care products
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- Figure 80: Qualities sought from hair care products, February 2013
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- Figure 81: Most popular qualities sought from hair care products, by demographics, February 2013
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- Figure 82: Next most popular qualities sought from hair care products, by demographics, February 2013
- Important factors considered when purchasing hair care products
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- Figure 83: Important factors considered when purchasing hair care products, February 2013
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- Figure 84: Important factors considered when purchasing hair care products, by most popular current hair and scalp problems, February 2013
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- Figure 85: Important factors considered when purchasing hair care products, by next most popular current hair and scalp problems, February 2013
- Attitudes towards purchasing hair care products
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- Figure 86: Attitudes towards purchasing hair care products, February 2013
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- Figure 87: Most popular attitudes towards purchasing hair care products, by demographics, February 2013
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- Figure 88: Next most popular attitudes towards purchasing hair care products, by demographics, February 2013
- Attitudes towards hair care products
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- Figure 89: Attitudes towards hair care products, February 2013
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- Figure 90: Most popular attitudes towards hair care products, by demographics, February 2013
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- Figure 91: Next most popular attitudes towards hair care products, by demographics, February 2013
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