Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Market size and forecast for UK retail value sales of ice cream, sorbet and frozen yogurt, 2007-17
- Market factors
- Gloomy summer weather in 2012 hits the market
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- Figure 2: Summer* sunshine and rainfall trends, 2006-12
- Ageing population set to hinder the market
- Companies, brands and innovation
- Unilever brands dominate the market
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- Figure 3: Brand shares in the UK tubs and blocks ice cream market, 2013*
- Brands drive NPD
- Adspend continues to ebb
- The consumer
- Ice cream enjoys high penetration
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- Figure 4: Types of ice cream/sorbet/frozen yogurt eaten/bought in the past 12 months, April 2013
- Special offers are the number one choice factor
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- Figure 5: Choice factors when buying ice cream/sorbet/frozen yogurt, April 2013
- Ice cream benefits from its position as an affordable indulgence
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- Figure 6: Attitudes towards ice cream, sorbet and frozen yogurt, April 2013
- For one in three users, ice cream only appeals in warm weather
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- Figure 7: Barriers to buying ice cream, sorbet and frozen yogurt, April 2013
- What we think
Issues in the Market
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- How can ice cream brands encourage out of season usage?
- How can ice cream brands boost the visibility of the sector?
- How can brands boost the health credentials of the category?
- Where are growth opportunities in the market?
Trend Application
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- Trend: Play Ethic
- Trend: Collective Intelligence
- Mintel Futures: East Meets West
Market Drivers
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- Key points
- Disappointing weather in summer 2012 dents demand
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- Figure 8: Summer* sunshine and rainfall trends, 2006-12
- Rising commodity prices put manufacturers under pressure
- Population shifts present challenges and opportunities
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- Figure 9: Trends in the age structure of the UK population, 2007-17
- Families provide a boost to the sector…
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- Figure 10: Forecast adult population trends, by lifestage, 2007-17
- ….however, household sizes are shrinking
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- Figure 11: UK households, by size, 2007-17
- Socio-economic shifts to benefit the market
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- Figure 12: Forecast adult population trends, by socio-economic group, 2007-12 and 2012-17
Strength and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Innovation levels remain low but stable
- NPD concentrates on dairy-based products
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- Figure 13: NPD in ice cream, sorbet and frozen yogurt, by type, 2009-12
- Frozen yogurt NPD looks to cater to burgeoning popularity
- Brands extend their lead in NPD in 2012
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- Figure 14: NPD in ice cream, sorbet and frozen yogurt – branded vs. own-label, 2009-12
- Figure 15: Top companies in ice cream, sorbet and frozen yogurt market, by NPD, 2009-12
- Unilever is a key driver of high-profile NPD…
- …while R&R focuses on the kids’ market
- Harnessing the power of brand extensions
- The miniature trend gains momentum
- Flavours become more experimental
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- Figure 16: Top ten flavours used in ice cream, sorbet and frozen yogurt market, 2009-12
Market Size and Forecast
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- Key points
- Price inflation drives growth in ice cream, sorbet and frozen yogurt market
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- Figure 17: Market size and forecast for UK retail volume and value sales of ice cream, sorbet and frozen yogurt, 2007-17
- The future of the ice cream, sorbet and frozen yogurt market
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- Figure 18: Market size and forecast for UK retail value sales of ice cream, sorbet and frozen yogurt, 2007-17
- Figure 19: Market size and forecast for UK retail volume sales of ice cream, sorbet and frozen yogurt, 2007-17
- Factors used in the forecast
Segment Performance
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- Key points
- Ice cream sector governs the market
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- Figure 20: UK retail value sales of ice cream, sorbet and frozen yogurt, by type, 2009-13
- Multipacks are gaining ground on tubs and blocks
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- Figure 21: UK retail value sales of ice cream, by format, 2009-13
Market Share
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- Key points
- Ben & Jerry’s extends its lead of the tubs market
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- Figure 22: Brand shares in retail sales of tubs/blocks of ice cream, by value and volume, 2012 and 2013
- Magnum dominates handheld
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- Figure 23: Brand shares in retail sales of handheld ice cream, by value and volume, 2012 and 2013
Companies and Products
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- Fredericks Dairies
- General Mills (Häagen-Dazs)
- Green and Black’s
- Mars
- R&R
- Unilever
Brand Research
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- Brand map
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- Figure 24: Attitudes towards and usage of brands in the ice cream sector, March 2013
- Correspondence analysis
- Brand attitudes
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- Figure 25: Attitudes, by ice cream brand, March 2013
- Brand personality
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- Figure 26: Ice cream brand personality – macro image, March 2013
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- Figure 27: Ice cream brand personality – micro image, March 2013
- Brand experience
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- Figure 28: Ice cream brand usage, March 2013
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- Figure 29: Satisfaction with various ice cream brands, March 2013
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- Figure 30: Consideration of ice cream brands, March 2013
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- Figure 31: Consumer perceptions of current ice cream brand performance, March 2013
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- Figure 32: Ice cream brand recommendation – Net Promoter Score, March 2013
- Brand index
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- Figure 33: Ice cream brand index, March 2013
- Figure 34: Ice cream brand index vs. recommendation, March 2013
- Target group analysis
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- Figure 35: Target groups, March 2013
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- Figure 36: Ice cream brand usage, by target groups, March 2013
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
Brand Communication and Promotion
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- Key points
- Total adspend ebbs from its 2010 peak
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- Figure 37: Total advertising expenditure in the ice cream market, 2009*-12*
- Unilever accounts for the lion’s share, despite cutting adspend…
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- Figure 38: Advertising expenditure, by top ten advertisers, 2009*-12*
- …while R&R steps up expenditure
- Sainsbury’s, Asda and Tesco ramp up adspend
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- Figure 39: Advertising expenditure, by media type, 2009-12
Channels to Market
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- Key points
- Multiples reign supreme
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- Figure 40: UK retail sales of the ice cream, sorbet and frozen yogurt market, 2009-12
The Consumer – Usage of Ice Cream, Sorbet and Frozen Yogurt
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- Key points
- 85% of Britons purchase ice cream
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- Figure 41: Types of ice cream/sorbet/frozen yogurt eaten/bought in the past 12 months, April 2013
- Families buy the most ice cream
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- Figure 42: Consumers who have purchased ice cream/sorbet/frozen yogurt in the past 12 months, by presence of own children and household size, April 2013
- 25-34s are important to the market
- Frozen yogurts and sorbets attract a young, affluent crowd
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- Figure 43: Consumers who have purchased sorbet and frozen yogurt in the past 12 months, by age and socio-economic group, April 2013
- Repertoire analysis
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- Figure 44: Repertoire of types of ice cream/sorbet/frozen yogurt bought in the past 12 months, April 2013
- The category is characterised by relatively infrequent usage
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- Figure 45: Frequency of eating ice cream, ice lollies, sorbet and frozen yogurt, April 2013
The Consumer – Choice Factors
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- Key points
- Special offers hold the most sway on ice cream shoppers
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- Figure 46: Choice factors when buying ice cream/sorbet/frozen yogurt, April 2013
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- Figure 47: Consumers who look for special offers/promotions and a well-known brand when choosing ice cream/sorbet/frozen yogurt, by gender, socio-economic group and presence of children, April 2013
- The majority gravitate towards their favourite flavour
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- Figure 48: Consumers who look for their favourite flavour when choosing ice cream/sorbet/frozen yogurt, by gender, presence of children and working status, April 2013
- Notable demand for premium and all-natural ingredients
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- Figure 49: Consumers who look for premium ingredients and all-natural ingredients when choosing ice cream/sorbet/frozen yogurt, by age and socio-economic group, April 2013
- Health attributes are of most interest to women
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- Figure 50: Consumers who look for low fat/fat-free, low sugar/sugar-free and reduced calorie when choosing ice cream/sorbet/frozen yogurt, by gender and age, April 2013
- Demand for large packs far outweighs that for small packs
- Niche interest in ethical credentials
The Consumer – Attitudes Towards Ice Cream, Sorbet and Frozen Yogurt
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- Key points
- Ice cream benefits from its position as an affordable indulgence
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- Figure 51: Attitudes towards ice cream, sorbet and frozen yogurt, April 2013
- Added-value opportunities for superfood ingredients
- A third add toppings
- Notable demand for a wider range of sorbet and frozen yogurt
- 16-24s most open to unusual flavours and added health benefits
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- Figure 52: Consumers who are interested in buying ice cream featuring unusual flavours and with functional benefits, by age, April 2013
- Meal deals could boost visibility
- Room for products with natural alternative sweeteners
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- Figure 53: Consumers who would be interested in buying ice creams/lollies/sorbets which use natural alternative sweeteners and those who do not like the taste of healthier or ‘light’ variants, by gender and age, April 2013
The Consumer – Barriers to Ice Cream
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- Key points
- For one in three users, ice cream only appeals in warm weather
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- Figure 54: Barriers to buying ice cream, sorbet and frozen yogurt, April 2013
- Negative health perceptions hinder the market
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- Figure 55: Consumers who don’t eat more ice cream/lollies/sorbet/frozen yogurt because they are too high in fat/sugar, by gender, age and socio-economic group, April 2013
- Price is a sticking point for one in four users
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- Figure 56: Consumers who don’t eat more ice cream/lollies/sorbet/frozen yogurt because they are too expensive and consumers who have cut back on buying these to save money, by gender and age, April 2013
- Ice cream is not front of mind for one in five
- Space in the freezer is an issue for one in eight
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- Figure 57: Consumers who don’t eat more ice cream/lollies/sorbet/frozen yogurt because they take up too much space in the freezer, by age and household size, April 2013
Appendix – Market Size
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- Figure 58: Best- and worst-case forecasts for UK retail sales of ice cream, sorbet and frozen yogurt, by volume, 2012-17
- Figure 59: Best- and worst-case forecasts for UK retail sales of ice cream, sorbet and frozen yogurt, by value, 2012-17
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Appendix – Brand Research
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- Figure 60: Brand usage, March 2013
- Figure 61: Brand commitment, March 2013
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- Figure 62: Brand momentum, March 2013
- Figure 63: Brand diversity, March 2013
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- Figure 64: Brand satisfaction, March 2013
- Figure 65: Brand recommendation, March 2013
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- Figure 66: Brand attitude, March 2013
- Figure 67: Brand image – Macro image, March 2013
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- Figure 68: Brand image – Micro image, March 2013
- Figure 69: Profile of target groups, by demographics, March 2013
- Figure 70: Psychographic segmentation, by target groups, March 2013
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- Figure 71: Brand usage, by target groups, March 2013
- Brand index
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- Figure 72: Brand index, March 2013
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Appendix – The Consumer – Usage of Ice Cream, Sorbet and Frozen Yogurt
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- Figure 73: Most popular types of ice cream/sorbet/frozen yogurt eaten/bought in the past 12 months, by demographics, April 2013
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- Figure 74: Next most popular types of ice cream/sorbet/frozen yogurt eaten/bought in the past 12 months, by demographics, April 2013
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- Figure 75: Other types of ice cream/sorbet/frozen yogurt eaten/bought in the past 12 months, by demographics, April 2013
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- Figure 76: Most popular types of ice cream/sorbet/frozen yogurt eaten/bought in the past 12 months, by demographics, April 2013
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- Figure 77: Next most popular types of ice cream/sorbet/frozen yogurt eaten/bought in the past 12 months, by demographics, April 2013
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- Figure 78: Other types of ice cream/sorbet/frozen yogurt eaten/bought in the past 12 months, by demographics, April 2013
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- Figure 79: Repertoire of types of ice cream/sorbet/frozen yogurt bought in the past 12 months, by demographics, April 2013
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- Figure 80: Frequency of eating tubs/pots of ice cream, by demographics, April 2013
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- Figure 81: Frequency of eating ice cream sticks/bars/cones, by demographics, April 2013
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- Figure 82: Frequency of eating ice lollies, by demographics, April 2013
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- Figure 83: Frequency of eating sorbet/frozen yogurt, by demographics, April 2013
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Appendix – The Consumer – Choice Factors
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- Figure 84: Most popular choice factors when buying ice cream/lollies/sorbet/frozen yogurt, by demographics, April 2013
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- Figure 85: Next most popular choice factors when buying ice cream/lollies/sorbet/frozen yogurt, by demographics, April 2013
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- Figure 86: Top ten claims used in ice cream, sorbet and frozen yogurt, 2009-12
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Appendix – The Consumer – Attitudes Towards Ice Cream, Sorbet and Frozen Yogurt
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- Figure 87: Most popular attitudes towards ice cream, lollies, sorbet and frozen yogurt, by demographics, April 2013
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- Figure 88: Next most popular attitudes towards ice cream, lollies, sorbet and frozen yogurt, by demographics, April 2013
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Appendix – The Consumer – Barriers to Buying Ice Cream
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- Figure 89: Most popular barriers to buying ice cream, lollies, sorbet and frozen yogurt, by demographics, April 2013
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- Figure 90: Next most popular barriers to buying ice cream, lollies, sorbet and frozen yogurt, by demographics, April 2013
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