Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Advertising creative
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- The market
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- Figure 1: Total U.S. sales and fan chart forecast of body care products, at current prices, 2007-17
- Market factors
- Aging population holds potential for body care category
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- Figure 2: U.S. population aged 18 or older, by age, 2013 vs. 2018
- Economy and consumer confidence improving, but still shaky
- The consumer
- Women are primary users of body care, though men hold opportunity
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- Figure 3: Body care product use, by gender, February 2013
- Shopping behavior dictated by skin needs
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- Figure 4: Top five body care shopping behaviors, February 2013
- Body care users willing to pay for improved functionality
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- Figure 5: Interest in top five body care claims based on price, February 2013
- Forms that provide added value could spur category growth
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- Figure 6: Interest in body care forms, February 2013
- Attitudes toward body care
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- Figure 7: Body care attitudes, February 2013
- What we think
Issues in the Market
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- How can manufacturers differentiate their products to encourage spending?
- How can the industry better communicate the benefits of anti-aging body care?
- How important are organic and natural products in the body care category?
Insights and Opportunities
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- Certified organic
- Clothes that moisturize
- Body sculpting benefits
Trend Applications
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- Trend: Guiding Choice
- Trend: Extend my Brand
- Mintel Futures: Old Gold
Market Size and Forecast
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- Key points
- Struggles continue for body care category
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- Figure 8: Total U.S. retail sales and forecast of body care products, at current prices, 2007-17
- Figure 9: Total U.S. retail sales and forecast of body care products at inflation-adjusted prices, 2007-17
- Fan chart forecast
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- Figure 10: Total U.S. sales and fan chart forecast of body care products, at current prices, 2007-17
Market Drivers
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- Aging population holds potential for body care
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- Figure 11: U.S. population aged 18 or older, by age, 2008-18
- Economic indicators stabilize, though remain shaky
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- Figure 12: Thomson Reuters/University of Michigan Index of Consumer Sentiment, January 2007-April 2013
- Figure 13: Bureau of Labor Statistics unemployment/underemployment, January 2007-April 2013
- Households with kids on the rise
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- Figure 14: Households by presence of children, 2002-12
Competitive Context
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- Consumers seek moisture in categories outside of body care
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- Figure 15: Interest in moisturizing attribute when purchasing body wash or bar soap, by gender and age, December 2012-January 2013
Retail Channels
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- Key points
- Body care seeing minimal gains across all retail channels
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- Figure 16: Total U.S. retail sales of body care products, by channel, 2010 and 2012
- Other retail channels dominate body care retail sales
- Drug stores and supermarkets losing market share
- Drug stores
- Supermarkets
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- Figure 17: Total U.S. retail sales of body care products, by channel, at current prices 2007-12
Leading Companies
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- Key points
- Kao overtakes J&J and Unilever for top spot in body care category
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- Figure 18: MULO sales for Kao Corporation of Japan, rolling 52-weeks 2012 and 2013
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- Figure 19: MULO sales for Johnson & Johnson and Unilever, rolling 52-weeks 2012 and 2013
- Beiersdorf posts sales gains
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- Figure 20: MULO sales for Beiersdorf Inc., rolling 52-weeks 2012 and 2013
- Smaller, therapeutic brands see success in category
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- Figure 21: MULO sales for Chattem, Galderma Laboratories, E.T. Browne Drug and Valeant Pharmaceuticals, rolling 52-weeks 2012 and 2013
- P&G struggles in body care
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- Figure 22: MULO sales for Procter & Gamble, rolling 52-weeks 2012 and 2013
- Manufacturer sales of body care
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- Figure 23: MULO market share of body care, by leading companies, rolling 52-weeks 2012 and 2013
- Figure 24: MULO sales of body care, by leading companies, rolling 52-weeks 2012 and 2013
Innovations and Innovators
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- New product launch trends
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- Figure 25: Body care and hand/nail cream product launches, by subcategory, 2007-13*
- Figure 26: Body care and hand/nail cream product launches, by top 15 product claims, 2007-13*
- Product innovations
- Body oils
- Body part specific
- Intensive healing
- Multi-functional
- Night products
- Seasonal products
Marketing Strategies
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- Overview of the brand landscape
- Strategy: Quick and convenient
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- Figure 27: Vaseline, “Ready Fast,” TV ad, 2013
- Figure 28: Garnier, “Gel Moisture,” TV ad, 2013
- Strategy: Marketing to men
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- Figure 29: Palmer’s, “Football Twins,” TV ad, 2012
- Figure 30: NIVEA print ad, 2012
- Strategy: Treating skin conditions
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- Figure 31: Gold Bond, “Under Control,” TV ad, 2013
- Figure 32: Curél print ad, 2012
- Strategy: Natural positioning/ Healthy skin
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- Figure 33: Aveeno, “Looking Better,” TV ad, 2013
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- Figure 34: St. Ives, “Just Like New,” TV ad, 2013
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- Figure 35: Jergens print ad, 2013
Social Media
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- Key points
- Key social media metrics
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- Figure 36: Key brand metrics, body care brands, May 2013
- Market overview
- Brand usage and awareness
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- Figure 37: Usage and Awareness of selected body care brands, February 2013
- Interaction with brands
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- Figure 38: Interaction with selected body care brands, February 2013
- Online conversations
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- Figure 39: Percentage of consumer conversations, by selected body care brands, April 10-May 9, 2013
- Figure 40: Online mentions, selected body care brands, percent of daily mentions, by day, April 10-May 9, 2013
- Where are people talking about body care brands?
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- Figure 41: Mentions, by page type, selected body care brands, percent of daily mentions, April 10-May 9, 2013
- What are people talking about?
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- Figure 42: Mentions, by type of conversation, selected body care brands, April 10-May 9, 2013
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- Figure 43: Major areas of discussion surrounding body care brands, percent of daily mentions, by day, April 10-May 9, 2013
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- Figure 44: Major areas of discussion surrounding body care brands, by page type, April 10-May 9, 2013
- Brand analysis
- Vaseline
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- Figure 45: Vaseline key social media indicators, May 2013
- Key online campaigns
- What we think
- Jergens
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- Figure 46: Jergens key social media indicators, May 2013
- Key online campaigns
- What we think
- Bath & Body Works
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- Figure 47: Bath & Body Works key social media indicators, May 2013
- Key online campaigns
- What we think
- NIVEA
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- Figure 48: NIVEA key social media indicators, May 2013
- Key online campaigns
- What we think
- Palmer’s
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- Figure 49: Palmer’s key social media indicators, May 2013
- Key online campaigns
- What we think
- Eucerin
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- Figure 50: Eucerin key social media indicators, May 2013
- Key online campaigns
- What we think
Body Care Usage
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- Key points
- Majority of consumers use hand and body lotion
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- Figure 51: Body care product use, by gender, February 2013
- Women are primary users of body care, though men remain an opportunity
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- Figure 52: Body care product use, by gender and age, February 2013
- Households with children over index for use of body care products
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- Figure 53: Body care product use, by presence of children in household, February 2013
- Figure 54: Interested in and would be willing to pay more for body care claims based on price, by presence of children in household, February 2013
Usage and Attitudes – Body Oil
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- Key points
- Young women drive use of body oil
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- Figure 55: Body oil usage, by gender and age, February 2013
- Concerns of greasiness, staining clothes could be hindering body oil usage
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- Figure 56: Body oil attitudes, all vs. body oil users, February 2013
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- Figure 57: Body oil attitudes, by gender and age, February 2013
Shopping for Body Care
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- Key points
- Skin needs dictate body care usage
- Brand familiarity and price influence shopping behavior
- Younger body care shoppers seeking customized options
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- Figure 58: Body care shopping behaviors, by gender, February 2013
- Figure 59: Body care shopping behaviors, by gender and age, February 2013
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- Figure 60: Body care shopping behaviors, by gender and household income, February 2013
Interest in Body Care Claims Based on Price
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- Key points
- Body care users value added functionality
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- Figure 61: Interest in body care claims based on price, February 2013
- Men’s body care has room to grow
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- Figure 62: Interested in and would be willing to pay more for body care claims based on price, by gender, February 2013
- Despite struggles, women are interested in anti-aging body care
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- Figure 63: Interested in and would be willing to pay more for body care claims based on price, by gender and age, February 2013
- Value and functionality appeal to budget-conscious consumers
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- Figure 64: Interested in and would be willing to pay more for body care claims based on price, by gender and household income, February 2013
Interest in Body Care – Forms
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- Key points
- Promotional incentives drive high interest
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- Figure 65: Interest in body care forms, February 2013
- Men interested in body care that emphasizes ease of use, convenience
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- Figure 66: Any interest in body care forms, by gender, February 2013
- Body care users interested in eco-friendly and refillable packaging
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- Figure 67: Any interest in body care forms, by gender and age, February 2013
- Figure 68: Any interest in body care forms, by gender and household income, February 2013
Interest in Body Care – Information Sources
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- Key points
- Body care users interested in samples, in-store information
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- Figure 69: Interest in body care information, February 2013
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- Figure 70: Any interest in body care information, by gender, February 2013
- Mobile apps appeal to young adults
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- Figure 71: Any interest in body care information, by gender and age, February 2013
Attitudes Toward Body Care
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- Key points
- Women more likely to use different products depending on occasion
- Opportunity for body care products with cosmetic benefits
- Consumers unconvinced of the need for anti-aging body care
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- Figure 72: Body care attitudes, by gender, February 2013
- Figure 73: Body care attitudes, by gender and age, February 2013
Race and Hispanic Origin
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- Key points
- Body care use varies by race
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- Figure 74: Body care product use, by race/Hispanic origin, February 2013
- Figure 75: Body care attitudes, by race/Hispanic origin, February 2013
- Asians seek more specialized body care solutions
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- Figure 76: Body care shopping behaviors, by race/Hispanic origin, February 2013
- Interest in claims differs by race
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- Figure 77: Interested in and would be willing to pay more for body care claims based on price, by race/Hispanic origin, February 2013
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- Figure 78: Any interest in body care forms and information, by race/Hispanic origin, February 2013
Cluster Analysis
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- Figure 79: Body care clusters, February 2013
- Cluster 1: Involved
- Opportunities
- Cluster 2: Habituals
- Opportunities
- Cluster 3: Basic
- Opportunities
- Cluster characteristic tables
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- Figure 80: Body care product use, by target clusters, February 2013
- Figure 81: Body care shopping behaviors, by target clusters, February 2013
- Figure 82: Any interest in body care claims based on price, by target clusters, February 2013
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- Figure 83: Interested in and would be willing to pay more for body care claims based on price, by target clusters, February 2013
- Figure 84: Body care attitudes, by target clusters, February 2013
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- Figure 85: Any interest in body care forms and information, by target clusters, February 2013
- Cluster demographics
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- Figure 86: Target clusters, by demographic, February 2013
- Cluster methodology
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Key Household Purchase Measures – IRI Builders Panel Data
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- Hand and Body Lotion
- Consumer insights on key purchase measures
- Brand map
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- Figure 87: Brand map, selected brands of hand and body lotion buying rate, by household penetration, 2012*
- Brand leader characteristics
- Key purchase measures
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- Figure 88: Key purchase measures for the top brands of hand and body lotion, by household penetration, 2012*
Appendix – Other Useful Consumer Tables
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- Body care usage
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- Figure 89: Body care product use, by gender, February 2013
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- Figure 90: Body care product use, by household income, February 2013
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- Figure 91: Body care product usage by each brand used, February 2013
- Shopping for body care
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- Figure 92: Shopping behaviors by body product usage, February 2013
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- Figure 93: Shopping behaviors by body product usage, February 2013
- Interest in body care claims based on price
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- Figure 94: Any interest in body care claims based on price, by gender, February 2013
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- Figure 95: Any interest in body care claims based on price, by gender and age, February 2013
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- Figure 96: Any interest in body care claims based on price, by gender and income, February 2013
- Attitudes toward body oil
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- Figure 97: Body oil attitudes, by gender, February 2013
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- Figure 98: Body oil attitudes, by gender and household income, February 2013
Appendix – Social Media
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- Usage and awareness
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- Figure 99: Brand usage or awareness, February 2013
- Figure 100: Eucerin usage or awareness, by demographics, February 2013
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- Figure 101: Jergens usage or awareness, by demographics, February 2013
- Figure 102: Vaseline usage or awareness, by demographics, February 2013
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- Figure 103: NIVEA usage or awareness, by demographics, February 2013
- Figure 104: Palmer’s usage or awareness, by demographics, February 2013
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- Figure 105: Bath & Body Works usage or awareness, by demographics, February 2013
- Activities done
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- Figure 106: Activities done, February 2013
- Figure 107: Eucerin – Activities done, by demographics, February 2013
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- Figure 108: Jergens – Activities done, by demographics, February 2013
- Figure 109: Vaseline – Activities done, by demographics, February 2013
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- Figure 110: NIVEA – Activities done, by demographics, February 2013
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- Figure 111: Palmer’s – Activities done, by demographics, February 2013
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- Figure 112: Bath & Body Works – Activities done, by demographics, February 2013
- Online conversation
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- Figure 113: Percentage of consumer conversation by selected body care brands, April 10-May 9, 2013
- Figure 114: Online mentions, selected body care brands, percent of daily mentions, by day, April 10-May 9, 2013
- Figure 115: Mentions by page type, selected body care brands, percent of daily mentions, April 10-May 9, 2013
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- Figure 116: Mentions by type of conversation, selected body care brands, April 10-May 9, 2013
- Figure 117: Major areas of discussion surrounding body care brands, percent of daily mentions, by day, April 10-May 9, 2013
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- Figure 118: Major areas of discussion surrounding body care brands, by page type, April 10-May 9, 2013
Appendix – Information Resources, Inc. Builders Panel Data Definitions
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- Information Resources, Inc. Consumer Network Metrics
Appendix – Trade Associations
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