Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Volume forecast of domestic camping and caravanning holidays, 2007-17
- Figure 2: Volume forecast of overseas camping and caravanning holidays, 2007-17
- Wet blanket year
- Market factors
- Climate of concern
- New caravan supply falls
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- Figure 3: Index of unleaded petrol prices, October 2009-March 2013
- Companies, brands and innovation
- Half a million UK pitches
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- Figure 4: Leading UK holiday park operators, by number of sites, March 2013
- Caravan rentals dominated by big players
- Rest of industry highly fragmented
- Supply side is mature
- Overseas brands
- Innovations
- The consumer
- Four in ten adults have been in past three years
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- Figure 5: Camping and caravanning experience over the past three years, January 2013
- West Country is most popular location
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- Figure 6: UK camping/caravanning locations visited over the past three years, January 2013
- France twice as popular as Spain
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- Figure 7: Overseas camping/caravanning locations visited over the past three years, January 2013
- Comfort concerns
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- Figure 8: Reasons for not taking camping/caravanning holidays, January 2013
- Bog standard needs to be lifted
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- Figure 9: Facilities people would pay extra for on campsites/caravan sites, January 2013
- Back to nature
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- Figure 10: Attitudes towards camping/caravanning, January 2013
- One in five are camping/caravanning enthusiasts
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- Figure 11: Camping and caravanning holidays target groups, January 2013
- What we think
Issues in the Market
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- Should camping and caravanning holidays position themselves as budget holidays?
- What is the green appeal of camping & caravanning holidays?
- Can camping and caravanning sites compete effectively with larger holiday centre operators?
- What is the potential of glamping?
- What, if anything, can be done about the weather?
Trend Application
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- Trend: Secret, Secret
- Trend: Never Say Die
- Futures: Generation Next
Market Drivers
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- Key points
- Overall holidays down 4% since 2007
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- Figure 12: Total number of holidays and expenditure, 2007-12
- Short breaks help to boost domestic tourism
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- Figure 13: Total number of GB domestic holidays and expenditure, 2007-12
- Overseas holidays down by 20% in five years
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- Figure 14: Total number of overseas holidays and expenditure, 2007-12
- Shift from long-haul to short-haul
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- Figure 15: Overseas holidays, by region visited, 2007-12
- Pump it up
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- Figure 16: Average annual unleaded petrol, diesel prices and crude oil prices, 2007-12
- Figure 17: Index of unleaded petrol prices, October 2009-March 2013
- Currency ups and downs
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- Figure 18: Annual average exchange rates for Sterling, 2007-12
- Rain dogs
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- Figure 19: Mean UK annual temperatures and rainfall, 1960-2012
- Figure 20: UK weather trends, 2007-12
- Climate change uncertainties
- Caravan supply lines falter
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- Figure 21: UK leisure caravan production statistics, 2005-12
- Government U-turn helps park industry
- Nature deficit disorder
- Online camping
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- Figure 22: Broadband penetration, by demographics, 2004-11
Who’s Innovating?
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- Key points
- Camping and glamping on the move
- Glamping up visitor attractions
- Boot glamping for hens
- Camping app
- Playing out
- Pop-up camping
- Bear necessities
- Retro chic
Market Size and Forecast
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- Key points
- Wash-out year cancels previous gains
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- Figure 23: Camping and caravanning trips taken domestically and overseas, 2007-17
- Two and a half billion pounds spent on UK trips
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- Figure 24: Camping and caravanning trips taken domestically and overseas, 2007-17
- 2013 and beyond
- Forecast
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- Figure 25: Volume forecast of domestic camping and caravanning holidays, 2007-17
- Figure 26: Volume forecast of overseas camping and caravanning holidays, 2007-17
- Figure 27: Value forecast of domestic camping and caravanning holidays, 2007-17
- Forecast methodology
Segment Performance
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- Key points
- Static rentals perform the best
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- Figure 28: Volume of UK camping and caravanning trips, by segment, 2007-11
- Camping is most short break-oriented segment
- Cheap at the price
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- Figure 29: Value of UK camping and caravanning holidays, by segment, 2007-11
- Figure 30: Estimated average expenditure on GB camping and caravanning holidays, by segment, 2007-11
Market Share
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- Key points
- Camping/caravanning vs. other accommodation
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- Figure 31: Volumes of trips taken in Great Britain (including holidays, business, VFR and other purposes), 2010-11
- Figure 32: Share of trips taken in Great Britain (including holidays, business, VFR and other purposes) by accommodation type, 2011
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- Figure 33: Value of trips taken in Great Britain (including holidays, business, VFR and other purposes), 2010-11
- Figure 34: Share of trip spend in Great Britain (including holidays, business, VFR and other purposes) by accommodation type, 2011
- Fragmented ownership
- Larger park operators
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- Figure 35: Leading UK holiday park operators, March 2013
- The rest
- Marketing agents
- New investment
Companies and Products
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- The Camping and Caravanning Club
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- Figure 36: Key financials for The Camping and Caravanning Club, 2011-12
- Canvas Holidays
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- Figure 37: Key financials for Canvas Holidays Limited, 2010-11
- The Caravan Club
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- Figure 38: Key financials for The Caravan Club Limited, 2010-11
- Eurocamp/Keycamp
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- Figure 39: Key financials for Holidaybreak Limited, 2010-12
- Forest Holidays
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- Figure 40: Key financials for Forest Holidays LLP, 2011-12
- Haven Holidays
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- Figure 41: Key financials for Haven Leisure Limited, 2010-11
- Hoseasons
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- Figure 42: Key financials for Hoseasons Group Limited, 2010-11
- National Caravan Council
- Park Resorts
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- Figure 43: Key financials for Park Resorts Limited, 2011-12
- Thomson Al Fresco
- Vacansoleil
Camping and Caravanning Experience
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- Key points
- Four in ten have been in past three years
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- Figure 44: Camping and caravanning experience over the past three years, January 2013
- Age-related activity
- Camping more ABC1 than statics
- Just 3% have been glamping in past three years
- Gramping holidays
Camping and Caravanning UK Locations
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- Key points
- Go West
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- Figure 45: UK camping/caravanning locations visited over the past three years, January 2013
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- Figure 46: UK camping/caravanning locations visited over the past three years, by region of residence, January 2013
Camping and Caravanning Overseas Locations
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- Key points
- French connection
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- Figure 47: Overseas camping/caravanning locations visited over the past three years, January 2013
Reasons for Not Camping and Caravanning
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- Key points
- Lack of comfort is key deterrent
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- Figure 48: Reasons for not taking camping/caravanning holidays, January 2013
- Lapsed campers/caravanners migrate to other self-catering options
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- Figure 49: Reasons for not taking camping/caravanning holidays, by sub-group, January 2013
- The holiday disenfranchised
Camping and Caravanning Site Facilities Preferences
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- Key points
- Private toilets/bathing facilities are top of wish-list
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- Figure 50: Facilities people would pay extra for on campsites/caravan sites, January 2013
- Indoor pools are key
- On your bike
- Entertainment and hot tubs
Attitudes Towards Camping and Caravanning
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- Key points
- Natural born campers
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- Figure 51: Attitudes towards camping/caravanning, January 2013
- Community spirit
- Freedom of a towed caravan
- Glamping interest is high
- Status anxieties in the young
Targeting Opportunities
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- Key points
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- Figure 52: Camping and caravanning holidays target groups, January 2013
- Carry on Camping
- Demographic profile
- Marketing message
- Part-time Campers
- Demographic profile
- Marketing message
- Comfort Caravanners
- Demographic profile
- Marketing message
- Anti-camping
- Demographic profile
- Marketing message
Appendix – Market Size and Forecast
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- Figure 53: Forecasts for domestic camping and caravanning holidays volume, 2012-17
- Figure 54: Forecasts for overseas camping and caravanning holidays volume, 2012-17
- Figure 55: Forecasts for domestic camping and caravanning holidays value, 2012-17
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Appendix – Camping and Caravanning Experience
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- Figure 56: Most popular camping and caravanning experience over the past three years, by demographics, January 2013
- Figure 57: Next most popular camping and caravanning experience over the past three years, by demographics, January 2013
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Appendix – Camping and Caravanning UK Locations
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- Figure 58: UK camping/caravanning locations visited over the past three years, by most popular camping and caravanning experience over the past three years, January 2013
- Figure 59: UK camping/caravanning locations visited over the past three years, by next most popular camping and caravanning experience over the past three years, January 2013
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- Figure 60: Most popular UK camping/caravanning locations visited over the past three years, by demographics, January 2013
- Figure 61: Next most popular UK camping/caravanning locations visited over the past three years, by demographics, January 2013
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Appendix – Camping and Caravanning Overseas Locations
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- Figure 62: Overseas camping/caravanning locations visited over the past three years, by most popular camping and caravanning experience over the past three years, January 2013
- Figure 63: Overseas camping/caravanning locations visited over the past three years, by next most popular camping and caravanning experience over the past three years, January 2013
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- Figure 64: Overseas camping/caravanning locations visited over the past three years, by most popular UK camping/caravanning locations visited over the past three years, January 2013
- Figure 65: Overseas camping/caravanning locations visited over the past three years, by next most popular UK camping/caravanning locations visited over the past three years, January 2013
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- Figure 66: Overseas camping/caravanning locations visited over the past three years, by demographics, January 2013
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Appendix – Reasons for Not Camping and Caravanning
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- Figure 67: Reasons for not taking camping/caravanning holidays, by camping and caravanning experience over the past three years, January 2013
- Figure 68: Most popular reasons for not taking camping/caravanning holidays, by demographics, January 2013
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- Figure 69: Next most popular reasons for not taking camping/caravanning holidays, by demographics, January 2013
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Appendix – Camping and Caravanning Site Facilities Preferences
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- Figure 70: Facilities people would pay extra for on campsites/caravan sites, by most popular camping and caravanning experience over the past three years, January 2013
- Figure 71: Facilities people would pay extra for on campsites/caravan sites, by next most popular camping and caravanning experience over the past three years, January 2013
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- Figure 72: Facilities people would pay extra for on campsites/caravan sites, by most popular UK camping/caravanning locations visited over the past three years, January 2013
- Figure 73: Facilities people would pay extra for on campsites/caravan sites, by next most popular UK camping/caravanning locations visited over the past three years, January 2013
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- Figure 74: Facilities people would pay extra for on campsites/caravan sites, by overseas camping/ caravanning locations visited over the past three years, January 2013
- Figure 75: Most popular facilities people would pay extra for on campsites/caravan sites, by demographics, January 2013
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- Figure 76: Next most popular facilities people would pay extra for on campsites/caravan sites, by demographics, January 2013
- Figure 77: Other facilities people would pay extra for on campsites/caravan sites, by demographics, January 2013
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Appendix – Attitudes Towards Camping and Caravanning
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- Figure 78: Attitudes towards camping/caravanning, by agreement with most popular camping and caravanning experience over the past three years, January 2013
- Figure 79: Attitudes towards camping/caravanning, by agreement with next most popular camping and caravanning experience over the past three years, January 2013
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- Figure 80: Attitudes towards camping/caravanning, by agreement with other camping and caravanning experience over the past three years, January 2013
- Figure 81: Agreement with attitudes towards camping/caravanning, by most popular UK camping/caravanning locations visited over the past three years, January 2013
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- Figure 82: Agreement with attitudes towards camping/caravanning, by next most popular UK camping/caravanning locations visited over the past three years, January 2013
- Figure 83: Agreement with attitudes towards camping/caravanning, by overseas camping/caravanning locations visited over the past three years, January 2013
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- Figure 84: Agreement with attitudes towards camping/caravanning, by most popular facilities people would pay extra for on campsites/caravan sites, January 2013
- Figure 85: Agreement with attitudes towards camping/caravanning, by next most popular facilities people would pay extra for on campsites/caravan sites, January 2013
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- Figure 86: Agreement with attitudes towards camping/caravanning, by other facilities people would pay extra for on campsites/caravan sites, January 2013
- Figure 87: Agreement with attitudes towards camping/caravanning, by demographics, January 2013
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- Figure 88: Further agreement with attitudes towards camping/caravanning, by demographics, January 2013
- Figure 89: Further agreement with attitudes towards camping/caravanning (continued), by demographics, January 2013
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Appendix – Targeting Opportunities
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- Figure 90: Attitudes towards camping/caravanning, by target group, January 2013
- Figure 91: Camping and caravanning experience over the past three years, by target group, January 2013
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- Figure 92: UK camping/caravanning locations visited over the past three years, by target group, January 2013
- Figure 93: Overseas camping/caravanning locations visited over the past three years, by target group, January 2013
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- Figure 94: Reasons for not taking camping/caravanning holidays, by target group, January 2013
- Figure 95: Facilities people would pay extra for on campsites/caravan sites, by target group, January 2013
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- Figure 96: Target group, by demographics, January 2013
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