Table of Contents
Introduction
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- Definitions
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Value of the UK leisure* industry, 2007-17
- Market factors
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- Figure 2: Indexed trends in selected overhead costs for leisure operators, 2007-12
- The consumer
- Eating and drinking dominate out-of-home leisure
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- Figure 3: Leisure activity participation and frequency levels, overview, September 2012
- Eating and drinking out biggest targets for cutbacks
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- Figure 4: Leisure activities net spending trend* in past 12 months, by sector, September 2012
- The Planners rule…
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- Figure 5: Leisure habits and behaviours, September 2012
- Days out attractions have highest secondary spend penetration
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- Figure 6: Secondary spending at leisure venues on last visit, September 2012
- Less calorific options most likely to stimulate spending more on food and drink
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- Figure 7: Incentives to spend more on food and drink at days out venues, September 2012
- What we think
Issues in the Market
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- What are the prospects for leisure spending?
- How can operators target the squeezed middle?
- Who are the most receptive and influential consumers when it comes to organising leisure activities?
- What opportunities exist for developing food and beverage spend?
Trend Application
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- Trend: Click and Connect
- Trend: Power of One
- 2015 Inspire Prediction: Old Gold
Market Drivers
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- Key points
- Overhead cost increases put pressure on leisure operators
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- Figure 8: Trends in food prices compared to all retail prices*, 2007-12
- Figure 9: Trends in utility prices* paid by non-domestic consumers, 2006-12
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- Figure 10: Trends in the National Minimum Wage (for workers aged 22+ until 2010 when this rate applied to those aged 21+) compared to the Retail Price Index, 2006-12
- Government planning policy is overhauled
- Carbon Reduction Commitment causes administrative headaches
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- Figure 11: Examples of CO2 emissions of leisure operators, 2010
- Financing issues
- Private equity and the leisure industry
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- Figure 12: Examples of private equity ownership in the leisure industry, December 2012
- Zombies, Run!
- Pre-packs and CVAs allow zombies to come back to life
- Insolvencies in the leisure industry
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- Figure 13: Hospitality and leisure insolvencies, Q4 2010-Q3 2012
- Consumer issues
- Incomes being squeezed
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- Figure 14: Trends in inflation and average weekly earnings, 2008-12
- Unemployment worries continue
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- Figure 15: UK unemployment rates (seasonally adjusted), Q1 2006-Q2 2012
- Figure 16: Forecast UK unemployment levels, 2012-17
- Figure 17: UK unemployment rates, by age band (seasonally adjusted), 2006-12
- UK economy forecast to return to growth in 2013
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- Figure 18: Forecast for UK GDP growth, 2012-17
- Consumer confidence on verge of recovery?
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- Figure 19: Trends in UK consumer confidence, January 2010-November 2012
- Digital device ownership grows despite economic woes
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- Figure 20: Electronic products/services have at home, January and September 2012
Who’s Innovating?
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- Key points
- App domination
- Pubs/bars
- Cinema
- Performing arts
- Days out attractions
- RFID technology simplifies access control
- Catch ‘em young
- Encouraging new customers
- New attractions
Market Size and Forecast
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- Key points
- Leisure industry almost back to pre-recessionary values
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- Figure 21: Value of the UK leisure* industry, 2007-17
- Figure 22: Trends in the value of the UK leisure* industry, 2007-12
- Forecast
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- Figure 23: Forecast UK leisure* industry market value, 2007-17
Segment Performance
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- Key points
- Eating and drinking out dominates leisure spend
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- Figure 24: Value of the UK leisure* industry, by segment, 2007-12
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- Figure 25: Value of the UK leisure* industry, by segment, 2012
- The winners and losers: long term
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- Figure 26: Value growth rates for leisure* industry sectors, 2007-12
- The winners and losers: short term
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- Figure 27: Value growth rates for leisure* industry sectors, 2011-12
Companies and Products
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- Major players
- Cineworld Group Plc
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- Figure 28: Financial performance of Cineworld Group plc, 2007-11
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- Figure 29: Breakdown of Cineworld Group plc’s revenue, by segment, 2008-11
- JD Wetherspoon plc
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- Figure 30: Key financial data for JD Wetherspoon PLC. 2008-12
- Merlin Entertainments Group Ltd
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- Figure 31: Key financial highlights of Merlin Entertainments Sàrl, 2010 and 2011
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- Figure 32: Merlin Entertainments total global visitors, by division, 2010 and 2011
- Tate
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- Figure 33: Financial performance of Tate, 2008-12
- Figure 34: Self-generated income breakdown for Tate, 2011 and 2012
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- Figure 35: The Tate visitor statistics, 2011 and 2012
- Virgin Active Holdings
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- Figure 36: Financial performance of Virgin Active UK, 2007-11
- Whitbread Plc
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- Figure 37: Financial performance of Whitbread plc, 2011 and 2012
- Zoological Society of London
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- Figure 38: Key financial data of the Zoological Society of London, 2007-11
Leisure Participation and Frequency Levels
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- Key points
- Eating out is most popular regular leisure activity
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- Figure 39: Leisure activity participation and frequency levels, overview, September 2012
- Gambling most popular weekly activity
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- Figure 40: Leisure activity participation and frequency levels, September 2012
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- Figure 41: Leisure activity participation and frequency levels, September 2012
Leisure Spending Trends by Sector
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- Key points
- Main areas of spend are biggest targets for cutbacks
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- Figure 42: Leisure spending trends in past 12 months, by sector, September 2012
- Figure 43: Leisure activities net spending trend* in past 12 months, by sector, September 2012
- Who cut back?
- Who spent more?
Leisure Habits and Behaviours
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- Key points
- The Planners rule
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- Figure 44: Leisure habits and behaviours, September 2012
- Who plans?
- Who is spontaneous?
- Women and families most receptive to a discount
- The power of recommendation
- Price sensitivity peaks among younger consumers
- Paying more for the experience is largely the preserve of the better off
- New venues versus old favourites
- Women take responsibility for organising leisure activities
- Futurescape?
- Theatre- and live sport-goers most likely to plan in advance
- Clubbers are the most spontaneous
- Price-sensitive among most likely to plan in advance
Secondary Spend at Leisure Venues
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- Key points
- Days out venues achieve highest secondary spending penetration
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- Figure 45: Secondary spending at leisure venues on last visit, September 2012
- Figure 46: Secondary spending at leisure venues on last visit, September 2012 (continued)
- Alcoholic drinks
- Soft drinks/tea/coffee
- Snacks
- Meals
- Merchandise
- Propensity to buy alcohol higher among most frequent visitors
Incentives to Spend More on Food and Drink at Days Out Venues
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- Key points
- Less calorific options favoured
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- Figure 47: Incentives to spend more on food and drink at days out venues, September 2012
- Size matters
- Branding appeals to youth audiences
- Demand for ‘free-from’ options to grow?
- Correlation between locally sourced, free-range and organic
Appendix – Market Drivers
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- Figure 48: Hospitality and leisure insolvencies, Q4 2010-Q3 2012
- Figure 49: UK unemployment rates (seasonally adjusted), Q1 2006-Q2 2012
- Figure 50: Forecast UK unemployment levels, 2012-17
- Figure 51: UK unemployment rates, by age band (seasonally adjusted), 2006-12
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- Figure 52: Forecast for UK GDP growth, 2012-17
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Appendix – Market Size Forecast Scenarios
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- Figure 53: UK leisure industry market size forecast scenarios, 2012-17
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Appendix – Leisure Participation and Frequency Levels
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- Figure 54: Leisure participation and frequency levels, by most popular leisure participation and frequency levels, September 2012
- Figure 55: Leisure participation and frequency levels, by next most popular leisure participation and frequency levels, September 2012
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- Figure 56: Leisure participation and frequency levels, by other leisure participation and frequency levels, September 2012
- Figure 57: Leisure participation and frequency levels, by least popular leisure participation and frequency levels, September 2012
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- Figure 58: Leisure participation and frequency levels in gambling, by demographics, September 2012
- Figure 59: Leisure participation and frequency levels in drinking in pubs/bars, by demographics, September 2012
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- Figure 60: Leisure participation and frequency levels in eating out in restaurants (not pubs), by demographics, September 2012
- Figure 61: Leisure participation and frequency levels in eating out in pubs, by demographics, September 2012
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- Figure 62: Leisure participation and frequency levels in going to the cinema, by demographics, September 2012
- Figure 63: Leisure participation and frequency levels in using a public leisure centre, by demographics, September 2012
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- Figure 64: Leisure participation and frequency levels in using a private health and fitness club, by demographics, September 2012
- Figure 65: Leisure participation and frequency levels in attending live sports events, by demographics, September 2012
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- Figure 66: Leisure participation and frequency levels in attending live comedy shows, by demographics, September 2012
- Figure 67: Leisure participation and frequency levels in going to a nightclub, by demographics, September 2012
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- Figure 68: Leisure participation and frequency levels in going to music concerts/festivals, by demographics, September 2012
- Figure 69: Leisure participation and frequency levels in going to the theatre, by demographics, September 2012
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- Figure 70: Leisure participation and frequency levels in going tenpin bowling, by demographics, September 2012
- Figure 71: Leisure participation and frequency levels in visiting a museum, gallery or exhibition, by demographics, September 2012
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- Figure 72: Leisure participation and frequency levels in visiting a zoo/wildlife attraction, by demographics, September 2012
- Figure 73: Leisure participation and frequency levels in going to a theme park, by demographics, September 2012
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- Figure 74: Leisure participation and frequency levels in going to other visitor attractions, by demographics, September 2012
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Appendix – Leisure Spending Trends
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- Figure 75: Leisure spending trends in past 12 months, by leisure participation and frequency levels in gambling, September 2012
- Figure 76: Leisure spending trends in past 12 months, by leisure participation and frequency levels in drinking in pubs/bars, September 2012
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- Figure 77: Leisure spending trends in past 12 months, by leisure participation and frequency levels in eating out in restaurants (not pubs), September 2012
- Figure 78: Leisure spending trends in past 12 months, by leisure participation and frequency levels in eating out in pubs, September 2012
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- Figure 79: Leisure spending trends in past 12 months, by leisure participation and frequency levels in going to the cinema, September 2012
- Figure 80: Leisure spending trends in past 12 months, by leisure participation and frequency levels in using a public leisure centre, September 2012
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- Figure 81: Leisure spending trends in past 12 months, by leisure participation and frequency levels in using a private health and fitness club, September 2012
- Figure 82: Leisure spending trends in past 12 months, by leisure participation and frequency levels in attending live sports events, September 2012
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- Figure 83: Leisure spending trends in past 12 months, by leisure participation and frequency levels in attending live comedy shows, September 2012
- Figure 84: Leisure spending trends in past 12 months, by leisure participation and frequency levels in going to a nightclub, September 2012
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- Figure 85: Leisure spending trends in past 12 months, by leisure participation and frequency levels in going to music concerts/festivals, September 2012
- Figure 86: Leisure spending trends in past 12 months, by leisure participation and frequency levels in going to the theatre, September 2012
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- Figure 87: Leisure spending trends in past 12 months, by leisure participation and frequency levels in going tenpin bowling, September 2012
- Figure 88: Leisure spending trends in past 12 months, by leisure participation and frequency levels in visiting a museum, gallery or exhibition, September 2012
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- Figure 89: Leisure spending trends in past 12 months, by leisure participation and frequency levels in visiting a zoo/wildlife attraction, September 2012
- Figure 90: Leisure spending trends in past 12 months, by leisure participation and frequency levels in going to a theme park, September 2012
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- Figure 91: Leisure spending trends in past 12 months, by leisure participation and frequency levels in going to other visitor attractions, September 2012
- Figure 92: Most popular leisure spending trends in past 12 months, by demographics, September 2012 (counts)
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- Figure 93: Next most popular leisure spending trends in past 12 months, by demographics, September 2012 (counts)
- Figure 94: Other leisure spending trends in past 12 months, by demographics, September 2012 (counts)
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- Figure 95: Leisure spending at gambling and drinking in pubs/bars trends in past 12 months, by demographics, September 2012 (percentages)
- Figure 96: Leisure spending at eating out in restaurants (not pubs) and eating out in pubs trends in past 12 months, by demographics, September 2012 (percentages)
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- Figure 97: Leisure spending at going to the cinema and using a public leisure centre trends in past 12 months, by demographics, September 2012 (percentages)
- Figure 98: Leisure spending at using a private health and attending live sports events trends in past 12 months, by demographics, September 2012 (percentages)
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- Figure 99: Leisure spending at attending live comedy shows and going to a nightclub trends in past 12 months, by demographics, September 2012 (percentages)
- Figure 100: Leisure spending at going to music concerts/festivals and going to the theatre trends in past 12 months, by demographics, September 2012 (percentages)
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- Figure 101: Leisure spending at going tenpin bowling and drinking in pubs/bars trends in past 12 months, by demographics, September 2012 (percentages)
- Figure 102: Leisure spending at visiting a zoo/wildlife attraction and going to a theme park trends in past 12 months, by demographics, September 2012 (percentages)
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- Figure 103: Leisure spending at going to other visitor attractions trends in past 12 months, by demographics, September 2012 (percentages)
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Appendix – Leisure Habits and Behaviours
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- Figure 104: Leisure habits and behaviours, by most popular leisure participation and frequency levels, September 2012
- Figure 105: Leisure habits and behaviours, by next most popular leisure participation and frequency levels, September 2012
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- Figure 106: Leisure habits and behaviours, by other leisure participation and frequency levels, September 2012
- Figure 107: Leisure habits and behaviours, by least popular leisure participation and frequency levels, September 2012
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- Figure 108: Leisure habits and behaviours, by most popular leisure participation and frequency levels, September 2012
- Figure 109: Leisure habits and behaviours, by next most popular leisure participation and frequency levels, September 2012
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- Figure 110: Leisure habits and behaviours, by other leisure participation and frequency levels, September 2012
- Figure 111: Most popular leisure habits and behaviours, by demographics, September 2012
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- Figure 112: Next most popular leisure habits and behaviours, by demographics, September 2012
- Figure 113: Other leisure habits and behaviours, by demographics, September 2012
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Appendix – Secondary Spend at Leisure Venues
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- Figure 114: Secondary spending at leisure venues on last visit, by leisure participation and frequency levels in cinema, September 2012
- Figure 115: Secondary spending at leisure venues on last visit, by leisure participation and frequency levels in public leisure centre, September 2012
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- Figure 116: Secondary spending at leisure venues on last visit, by leisure participation and frequency levels in private health and fitness club, September 2012
- Figure 117: Secondary spending at leisure venues on last visit, by leisure participation and frequency levels in live sports event, September 2012
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- Figure 118: Secondary spending at leisure venues on last visit, by leisure participation and frequency levels in museum, gallery or exhibition, September 2012
- Figure 119: Secondary spending at leisure venues on last visit, by leisure participation and frequency levels in music concerts/festivals, September 2012
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- Figure 120: Secondary spending at leisure venues on last visit, by leisure participation and frequency levels in theatre, September 2012
- Figure 121: Secondary spending at leisure venues on last visit, by leisure participation and frequency levels in tenpin bowling, September 2012
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- Figure 122: Secondary spending at leisure venues on last visit, by leisure participation and frequency levels in zoo/wildlife attraction, September 2012
- Figure 123: Secondary spending at leisure venues on last visit, by leisure participation and frequency levels in theme park, September 2012
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- Figure 124: Secondary spending at leisure venues on last visit, by leisure participation and frequency levels in going to other visitor attractions, September 2012
- Figure 125: Secondary spending at most popular leisure venues on last visit, by demographics, September 2012 (counts)
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- Figure 126: Secondary spending at next most popular leisure venues on last visit, by demographics, September 2012 (counts)
- Figure 127: Secondary spending at cinema on last visit, by demographics, September 2012 (percentages)
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- Figure 128: Secondary spending at public leisure centre and private health and fitness club on last visit, by demographics, September 2012 (percentages)
- Figure 129: Secondary spending at live sports event on last visit, by demographics, September 2012 (percentages)
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- Figure 130: Secondary spending at museum, gallery or exhibition on last visit, by demographics, September 2012 (percentages)
- Figure 131: Secondary spending at music concerts/festivals on last visit, by demographics, September 2012 (percentages)
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- Figure 132: Secondary spending at theatre on last visit, by demographics, September 2012 (percentages)
- Figure 133: Secondary spending at tenpin bowling on last visit, by demographics, September 2012 (percentages)
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- Figure 134: Secondary spending at zoo/wildlife attraction on last visit, by demographics, September 2012 (percentages)
- Figure 135: Secondary spending at theme park on last visit, by demographics, September 2012 (percentages)
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- Figure 136: Secondary spending at going to other visitor attractions on last visit, by demographics, September 2012 (percentages)
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Appendix – Incentives to Spend More on Food and Drink at Days Out Venues
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- Figure 137: Incentives to spend more on food and drink at days out venues, by most popular incentives to spend more on food and drink at days out venues, September 2012
- Figure 138: Incentives to spend more on food and drink at days out venues, by next most popular incentives to spend more on food and drink at days out venues, September 2012
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- Figure 139: Incentives to spend more on food and drink at days out venues, by other incentives to spend more on food and drink at days out venues, September 2012
- Figure 140: Incentives to spend more on food and drink at days out venues, by most popular leisure participation and frequency levels, September 2012
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- Figure 141: Incentives to spend more on food and drink at days out venues, by next most popular leisure participation and frequency levels, September 2012
- Figure 142: Incentives to spend more on food and drink at days out venues, by other leisure participation and frequency levels, September 2012
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- Figure 143: Incentives to spend more on food and drink at days out venues, by least popular leisure participation and frequency levels, September 2012
- Figure 144: Most popular incentives to spend more on food and drink at days out venues, by demographics, September 2012
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- Figure 145: Next most popular incentives to spend more on food and drink at days out venues, by demographics, September 2012
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