Table of Contents
Introduction
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- Definition
- Methodology
- Consumer research
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Best- and worst-case scenario for retail value sales of suntan products, 2007-17
- Market factors
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- Figure 2: Trends in the socio-demographic structure of the UK population, 2012-17
- Companies, brands and innovation
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- Figure 3: UK estimated value sales of suncare products, by brand, year ending 8 Sep 2012
- The consumer
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- Figure 4: Usage and intention towards using self-tanning products, October 2012
- Figure 5: Attitudes towards sun protection products, October 2012
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- Figure 6: Attitudes towards self-tanning products amongst users, October 2012
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- Figure 7: Attitudes towards self-tanning products amongst non-users, October 2012
- What we think
Issues in the Market
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- When it comes to sun protection do good intentions translate into action?
- Does segmentation by age group and gender incentivise purchasing?
- Is suncare NPD hitting the mark?
Trend Application
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- Trend: Access All Areas
- Trend: The Real Thing
- 2015 Trend: Old Gold
Market Drivers
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- Key points
- Less sun, more self-tan
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- Figure 8: Mean annual temperatures and sunshine hours, 2007-12
- 25-34-year-olds – an opportunity for growth
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- Figure 9: Trends in the age structure of the UK population, 2012-17
- Reaching out to parents
- Connecting with 55-64-year-olds
- Opportunities for engaging men
- Trends in socio-economic structure
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- Figure 10: Trends in the socio-demographic structure of the UK population, 2012-17
- Changed perspective in looking younger
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- Figure 11: Agreement with selected lifestyle statements, 2008-12
- Holidays
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- Figure 12: Agreement with the travel/holidays lifestyle statements, 2008-12
- ‘Staycations’ gather momentum
- All-inclusive holidays with organised activities grow in popularity
- Overseas travel market loses market share
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- Figure 13: Number of domestic and overseas holidays, 2006-16
- Domestic tourism – holiday timings shifting
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Launch activity by sector
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- Figure 14: New launch activity in the suncare market, by sector, January 2008-October 2012
- Sun protection – key focus
- Rapid evolution in self-tanning NPD
- Aftersun NPD fades
- Branded products still dominate NPD
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- Figure 15: New launch activity in suncare market, branded vs. own-label, January 2008-October 2012
- Top innovators
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- Figure 16: NPD in suncare, % share by leading manufacturers, January 2011-October 2012
- Alliance Boots leads the pack
- Own-labels to the fore
- Sun protection
- Leading innovators (company)
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- Figure 17: New product launches in sun protection, by top ten companies, January 2011-October 2012
- 22% of launches generated by health and beauty retailers Boots and Superdrug
- Leading innovators (brand)
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- Figure 18: New product launches in sun protection, by top ten brands, January 2011-October 2012
- Sun protection generates largest number of brand extensions
- Leading launch claims
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- Figure 19: New product launches in sun protection, by top ten claim, January 2011-October 2012
- UV protection – number one claim
- Suncare as anti-ageing skincare
- Focus on sensitive skin
- Vitamins and minerals
- Aftersun
- Leading innovators (company)
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- Figure 20: New product launches in after-sun, by top ten companies, January 2011-October 2012
- Lower level of NPD
- Leading innovators (brand)
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- Figure 21: New product launches in aftersun, by top ten brands, January 2011-October 2012
- Consolidation in the aftersun market
- Moisturising – number one claim
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- Figure 22: New product launches in aftersun, by top ten claims, January 2011-October 2012
- Echoes from the skincare market
- Time and speed
- Self-tan
- Leading innovators (company)
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- Figure 23: New product launches in self-tan, by top ten companies, January 2011-October 2012
- Leading innovators (brand)
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- Figure 24: New product launches in self-tan, by top ten brands, January 2011-October 2012
- Leading launch claims
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- Figure 25: New product launches in self-tan, by top ten claims, January 2011-October 2012
- Competition from beauty and personal care products with added benefits
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- Figure 26: NPD in UV protection, % share by category, UK, January 2011-October 2012
- Key sectors with added benefits – colour cosmetics and skincare
- NPD in UV protection in beauty and personal care categories
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- Figure 27: NPD in UV protection, by sub-category, UK, January 2011-October 2012
- UV protection in facial skincare
- Other key launches by sector
- Sun protection
- Only organic
- Lightweight formulae gather pace
- Focus on texture
- Anti-ageing gets specific
- Products for men
- Segmentation within children’s sub sector
- Multi-purpose products for blending
- Parts of the body (and tattoos…)
- Nuts about Brazil
- Going darker – the influence of reality TV
- Sponsorship and charity links
- Different sizes and shapes
- Protection from the sun (and other things ….)
- Aftersun
- Travel size
- Restore and protect not shimmer and shine
- Also good for…hot flushes
- Focus on sensitive skin
- Self-tan
- Long may it last
- Odour – sweeter smelling
- Reality TV stars launch self-tan lines
- Self-tan gets darker
- Men only
- Lightly does it
- Sensitive skin – a focus for self-tan
- Gel formats evolving
- Ease of use evolves
- For specific parts of the body
- Multipurpose products
- What next?
- There could be a future for suncare products that are…
Market Size and Forecast
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- Key points
- Value sales of suncare products
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- Figure 28: Value sales of Suncare Products, 2007-17
- Light usage restricts market
- The future
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- Figure 29: Best- and worst-case scenario for retail value sales of suntan products, 2007-17
- Forecast methodology
Segment Performance
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- Key points
- Sun protection picks up momentum in 2012
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- Figure 30: UK estimated retail value sales of Suncare Products, by sector, 2010-12
- Self-tan – star performer
- Aftersun loses its shine
Market Share
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- Key points
- Concentrated market
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- Figure 31: UK estimated value sales of suncare products, by company, year ending September 2011-September 2012
- Ambre Solaire steals a lead
- Boots’ Soltan loses its shine
- Nivea Sun – sales and market share fall
- Piz Buin fares well
- Niche positioning underpin Riemann and Hawaiian Tropic
- Mixed fortunes for self-tan brands
- Other brands raise their profile
- Own-labels fare well
Companies and Products
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- L’Oréal
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- Figure 32: Selected products launched by L’Oréal in the suncare market in the UK, April 2012-September 2012
- Marketing and advertising
- Boots
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- Figure 33: Selected products launched by Boots in the suncare market in the UK, April 2012-September 2012
- Beiersdorf
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- Figure 34: Selected products launched by Beiersdorf in the suncare market in the UK, April 2012-September 2012
- Johnson & Johnson
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- Figure 35: Selected products launched by Johnson & Johnson in the suncare market in the UK, April 2012-September 2012
- Avon
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- Figure 36: Selected products launched by Avon in the suncare market in the UK, April 2012-September 2012
- Clarins
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- Figure 37: Selected products launched by Clarins in the suncare market in the UK, April 2012-September 2012
- Coty
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- Figure 38: Selected products launched by Coty in the suncare market in the UK, April 2012-September 2012
- Fake Bake
- Riemann
- Hawaiian Tropic
Brand Research
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- Brand map
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- Figure 39: Attitudes towards and usage of brands in the suncare sector, September 2012
- Correspondence analysis
- Brand attitudes
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- Figure 40: Attitudes by suncare brand, September 2012
- Brand personality
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- Figure 41: Suncare brand personality – macro image, September 2012
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- Figure 42: Suncare brand personality – micro image, September 2012
- Brand experience
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- Figure 43: Suncare brand usage, September 2012
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- Figure 44: Satisfaction with various suncare brands, September 2012
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- Figure 45: Consideration of suncare brands, September 2012
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- Figure 46: Consumer perceptions of current suncare brand performance, September 2012
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- Figure 47: Suncare brand recommendation – Net Promoter Score, September 2012
- Brand index
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- Figure 48: Suncare brand index, September 2012
- Figure 49: Suncare brand index vs. recommendation, September 2012
- Target group analysis
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- Figure 50: Target groups, September 2012
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- Figure 51: Suncare brand usage, by target groups, September 2012
- Group One – Conformists
- Group Two – Simply the best
- Group Three – Shelf stalkers
- Group Four – Habitual shoppers
- Group Five – Individualists
Brand Communication and Promotion
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- Key points
- Downward trend in advertising spend
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- Figure 52: Suncare products, topline adspend, January 2008-October 2012
- Low adspend/sales ratio
- Companies shift focus to multi-product advertising
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- Figure 53: Trends in advertising spend on suntan products, by category, January 2008-October 2012
- Advertising by sun protection factor
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- Figure 54: Trends in advertising spend on suntan products, by sun protection factor, January 2008-October 2012
- Leading innovators
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- Figure 55: Top five advertisers in the UK suntan products market, January-October 2012
- Beiersdorf – biggest adspend budget in 2012
- Other major multinationals reign in spending
- TV advertising dominates
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- Figure 56: Trends in above the line media spend on suncare products, by media type, January 2008-October 2012
- New ideas for outdoor promotion
- Online initiatives
- Exploiting opportunities offered by social media
Channels to Market
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- Key points
- Boots – top suncare retailer
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- Figure 57: UK retail sales of suntan products, by outlet type, 2011 and 2012
- Superdrug and Lloyds Pharmacy
- Convenience, discounting and own-label innovation drive supermarket sales
- Economic squeeze boosts discounters’ profiles
- Department stores – counter trends at play
- Online and direct selling get smart
Consumer Usage and Frequency
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- Key points
- Trends in product usage
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- Figure 58: Types of suntan and sun protection products used most often, 2008-12
- Sun protection
- Aftersun
- Men using more aftersun
- Marked gender differential in self-tan
- Self-tan – men’s changing attitudes
- Pre-sun products
- Accessories and equipment
- Trends in frequency of use
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- Figure 59: Usage of suntan and sun protection products (including self-tanning), 2008-12
- Women and men – different usage levels
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- Figure 60: Volume Importance Index (VII) of suntan and sun protection product usage, by gender, 2012
- Increase in non-usage
- Trend to heavier usage
- Consumers move to higher SPFs
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- Figure 61: Usage and intention towards using suncare products, October 2012
- Marketing aimed at increasing usage of high and medium SPFs
- Most likely purchasers of medium SPF sun protection
- Consumer reservations about high SPF sun protection
- Low SPF – low priority
- SPF skincare and cosmetics – potential for growth
- Aftersun – it is a female thing
- Women more careful than men
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- Figure 62: Sun protection factors used most often, by gender, 2012
- Self-tan – high level of non-usage
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- Figure 63: Usage and intention towards using self-tanning products, October 2012
- Gender differential
Factors Influencing Purchase of Sun Protection
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- Key points
- Attitudes towards buying sun protection products
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- Figure 64: Attitudes towards buying sun protection products, October 2012
- Own-label – triggers to purchase
- Bargain hunters
- Prestige skincare brands evolve
- 3 in 10 look for a waterproof formula
- Only 15% buy for different family members
Consumer Attitudes Towards Sun Protection
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- Key points
- Avoiding risk of burning and developing skin cancer – key focus
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- Figure 65: Attitudes towards sun protection products, October 2012
- Use as instructed (or not…)
- Anti-ageing and antioxidants
- Using sun protection as well as other products with SPF
- Sun protection is not just for holidays…or is it?
- Sun protection and Vitamin D
- Need for clarity on unfinished bottles…
- Wanting a tan
Consumer Attitudes Towards Self-Tanning
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- Key points
- Main aim – to achieve a holiday glow
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- Figure 66: Attitudes towards self-tanning products amongst users, October 2012
- Improvement in ease of use
- Staining is still an issue
- Safety concerns
- Attitudes amongst non-users of self-tanning products
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- Figure 67: Attitudes towards self-tanning products amongst non-users, October 2012
- Cost – an impediment to purchase
Consumer Attitudes Towards After-Sun Products
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- Key points
- Interest in added benefits of aftersun products
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- Figure 68: Interest in added benefits of after-sun products, October 2012
- Prioritising portability
- More emphasis on repairing damage than preventing it
- Need to cool down
- Too much emphasis on natural ingredients?
- Enhancing a tan – lower priority
- Vitamin D
Consumer Typologies
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- Key points
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- Figure 69: Consumer typologies, October 2012
- Uninvolved (30%)
- Fair-weathered (23%)
- Sunshine Monitors (18%)
- The Protectors (15%)
- Well Covered (14%)
Appendix – Market Drivers
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- Figure 70: Agreement with the selected lifestyle statements, by demographics, 2012
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Appendix – Brand Research
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- Figure 71: Brand usage, September 2012
- Figure 72: Brand commitment, September 2012
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- Figure 73: Brand momentum, September 2012
- Figure 74: Brand diversity, September 2012
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- Figure 75: Brand satisfaction, September 2012
- Figure 76: Brand recommendation, September 2012
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- Figure 77: Brand attitude, September 2012
- Figure 78: Brand image – Macro personality, September 2012
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- Figure 79: Brand image – Micro image, September 2012
- Figure 80: Profile of target groups, by demographics, September 2012
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- Figure 81: Psychographic segmentation by target groups, September 2012
- Figure 82: Brand usage, by target groups, September 2012
- Brand index
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- Figure 83: Brand index, September 2012
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Appendix – Consumer Usage and Frequency
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- Figure 84: Usage of suntan and sun protection products (including self-tanning), by demographics, 2012
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- Figure 85: Usage of suntan and sun protection products (including self-tanning), by demographics, 2012
- Sun protection
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- Figure 86: Usage experience of sun protection, by demographics, October 2012
- Products with added SPF benefits
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- Figure 87: Usage experience of products with added SPF benefits, by demographics, October 2012
- Sun protection with high level SPF
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- Figure 88: Usage experience of sun protection with a high level SPF, by demographics, October 2012
- Sun protection with medium level SPF
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- Figure 89: Usage experience of sun protection with a medium level SPF, by demographics, October 2012
- Aftersun
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- Figure 90: Usage experience of aftersun products, by demographics, October 2012
- Facial moisturiser with SPF
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- Figure 91: Usage experience of facial moisturiser with SPF, by demographics, October 2012
- Sun protection with low level SPF
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- Figure 92: Usage experience of sun protection with a low level SPF, by demographics, October 2012
- Make-up with SPF
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- Figure 93: Usage experience of make-up with SPF, by demographics, October 2012
- Body moisturiser with SPF
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- Figure 94: Usage experience of body moisturiser with SPF, by demographics, October 2012
- Self-tan products
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- Figure 95: Usage experience of self-tan products by demographics, October 2012
- Pre-tan accelerator
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- Figure 96: Usage experience of pre-tan accelerator products by demographics, October 2012
- Gradual tanner products
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- Figure 97: Usage experience of gradual tanner products by demographics, October 2012
- Tanning oil or lotion without SPF
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- Figure 98: Usage experience of tanning oil or lotion without SPF products by demographics, October 2012
- Oral tanning supplements products
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- Figure 99: Usage experience of oral tanning supplements products by demographics, October 2012
- Sunbed or tanning salon products
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- Figure 100: Usage experience of sunbed or tanning salon products by demographics, October 2012
- Salon spray with tan products
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- Figure 101: Usage experience of salon spray with tan products by demographics, October 2012
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Appendix – Factors Influencing Purchase of Sun Protection
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- Figure 102: Most popular attitudes towards buying suncare products, by demographics, October 2012
- Figure 103: Next most popular attitudes towards buying suncare products, by demographics, October 2012
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Appendix – Consumer Attitudes Towards Sun Protection
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- Figure 104: Most popular attitudes towards using suncare products, by demographics, October 2012
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- Figure 105: Next most popular attitudes towards using suncare products, by demographics, October 2012
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Appendix – Consumer Attitudes Towards Self-Tanning
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- Figure 106: Most popular attitudes towards self-tanning products amongst users, by demographics, October 2012
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- Figure 107: Next most popular attitudes towards self-tanning products amongst users, by demographics, October 2012
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- Figure 108: Most popular attitudes towards self-tanning products amongst non-users, by demographics, October 2012
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- Figure 109: Next most popular attitudes towards self-tanning products amongst non-users, by demographics, October 2012
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Appendix – Consumer Attitudes Towards Aftersun Products
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- Figure 110: Number of aftersun added benefits people are interested, most popular by added benefits of interest, October 2012
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- Figure 111: Number of aftersun added benefits people are interested, next most popular by added benefits of interest, October 2012
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- Figure 112: Number of aftersun added benefits people are interested, other by added benefits of interest, October 2012
- Easy to carry around
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- Figure 113: Interest in added benefits of aftersun products that are easy to carry around with you/take on holiday, by demographics, October 2012
- Help repair skin damaged by the sun
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- Figure 114: Interest in added benefits of aftersun products which help repair skin damaged by the sun, by demographics, October 2012
- Cooling effect
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- Figure 115: Interest in added benefits of aftersun products with a cooling effect, by demographics, October 2012
- With insect repellent
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- Figure 116: Interest in added benefits of aftersun products with insect repellent, by demographics, October 2012
- With natural ingredients
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- Figure 117: Interest in added benefits of aftersun products with natural ingredients, by demographics, October 2012
- With Vitamin D
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- Figure 118: Interest in added benefits of aftersun products with Vitamin D, by demographics, October 2012
- With anti-aging properties
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- Figure 119: Interest in added benefits of aftersun products with anti-aging properties, by demographics, October 2012
- Tan prolonging
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- Figure 120: Interest in added benefits of aftersun products that prolong your tan, by demographics, October 2012
- Enable you to spend more time in the sun
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- Figure 121: Interest in added benefits of aftersun products that enable you to spend more time in the sun, by demographics, October 2012
- Deepen your tan
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- Figure 122: Interest in added benefits of aftersun products that deepen your tan, by demographics, October 2012
- Skin glow
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- Figure 123: Interest in added benefits of aftersun products that make your skin glow, by demographics, October 2012
- Skin shimmer
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- Figure 124: Interest in added benefits of aftersun products that make your skin shimmer, by demographics, October 2012
- With fake tan
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- Figure 125: Interest in added benefits of aftersun products with fake tan, by demographics, October 2012
- Number of benefits interested in
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- Figure 126: Number of aftersun added benefits people are interested, by demographics, October 2012
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Appendix – Consumer Typologies
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- Figure 127: Target groups, by demographics, October 2012
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- Figure 128: Attitudes towards using sun protection products, by target groups, October 2012
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- Figure 129: Attitudes towards buying sun protection products, by target groups, October 2012
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- Figure 130: Usage experience of suncare products, by target groups, October 2012
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